DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
W•••••• P••••••• L••
Latest filing May 27, 2026
First filing on the tape Sep 25, 2024 · 9 filings
SEC status approved since Oct 28, 2024
RAUM
$277M
reported, Item 5.F
Discretionary
91%
of RAUM
Private clients
100%
$277M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$92.2M
derived; firm RAUM over IAPD count
Employees
5
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
9 filings and snapshots on the tape
RAUM$277M as of May 27, 2026
Jan 10, 2025$0 then
HNW client RAUM$264M as of May 27, 2026
Feb 24, 2025$194M then
State-registered IARs (5.B.3)3 as of May 27, 2026
Jan 10, 20251 then
Employees (5.A)5 as of May 27, 2026
Jan 10, 20251 then
Private funds: no history
RAUM +38% over the last fiscal yearIARs 2 to 3
Practice profile
derived from the filing of May 27, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $92.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 31derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $5.2MderivedHNW RAUM over HNW clients
- Average account
- $762,198derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 91%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 3.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +38%derivedbetween the last two annual amendments
- Advisor growth, one year
- +50%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +37%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Custody
- $89.4M, 48 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$264M95%
- Individuals$12.5M4.5%
- Individual clients
- 42reported
- HNW clients
- 51reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 363reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $89.4M for 48 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| B•••• K•••• D•••••Personal Financial Specialist | Madison, Wi | Jan 10, 2025 | 21 y | 2 |
| C••••• C• M•••••• | Madison, Wi | Sep 17, 2025 | 13 y | 1 |
| M•••••• A•••••••• G••••••Chartered Financial Analyst | Madison, Wi | Jul 9, 2026 | 27 y | 3 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- M•••••• A•••••••• G•••••• from M•••••• F•••••••• G••••• L••Jul 9, 2026 · RIA to RIA
- C••••• C• M•••••• from H•••••••• A•••••••• I•••Sep 17, 2025 · Other
- B•••• K•••• D••••• from M•••••• F•••••••• G••••• L••Jan 10, 2025 · RIA to a newly registered adviser
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- G••••••• M••••••• A•••••••• · Managing Principal / Ccocontrolsince 09/2024 · owns 75% or more
Related persons
Schedule D 7.A
- M•••••• V•••••• C••••••• L••investment adviserpooled vehicle sponsorn
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Madison, Wi · principal | 3 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Feb 11, 2026accounts (Item 5.F.2.f) moved from 219.0 to 363.0 (+66.0%) between the annual amendments of 2025-02-24 and 2026-02-11; the peer median change was +5.0% (3687 comparable advisers, 97.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,687) · 97% percentile
- RAUM up 25 %Change between filings · filing Feb 11, 2026RAUM (Item 5.F) moved from $201,088,461 to $276,678,000 (+38.0%) between the annual amendments of 2025-02-24 and 2026-02-11; the peer median change was +15.0% (4550 comparable advisers, 92.0th percentile of changes)peers: independent wealth managers, $100M to $500M (4,550) · 92% percentile
What changed
consecutive filings, newest first
- State-registered IARs · 2 to 3Jul 21, 2025 to Feb 11, 2026
- Discretionary RAUM · $201M to $253MJul 21, 2025 to Feb 11, 2026
- HNW RAUM · $194M to $264MJul 21, 2025 to Feb 11, 2026
- Individual RAUM · $7.1M to $12.5MJul 21, 2025 to Feb 11, 2026
- Non-discretionary RAUM · $0 to $23.7MJul 21, 2025 to Feb 11, 2026
- RAUM · $201M to $277MJul 21, 2025 to Feb 11, 2026
- Accounts · 219 to 363Jul 21, 2025 to Feb 11, 2026
- Advisory employees · 2 to 3Jul 21, 2025 to Feb 11, 2026
- HNW clients · 36 to 51Jul 21, 2025 to Feb 11, 2026
- Individual clients · 32 to 42Jul 21, 2025 to Feb 11, 2026
- Assets in custody · $71.2M to $89.4MJul 21, 2025 to Feb 11, 2026
- Employees · 4 to 5Jul 21, 2025 to Feb 11, 2026
- HQ city · to MADISONJul 21, 2025 to Feb 11, 2026
- HQ state · to WIJul 21, 2025 to Feb 11, 2026
- Financial planning clients · 0 to 0Feb 24, 2025 to Jul 21, 2025
- Accounts · 0 to 219Jan 10, 2025 to Feb 24, 2025
- Advisory employees · 1 to 2Jan 10, 2025 to Feb 24, 2025
- Advisory activities · 2 to 3Jan 10, 2025 to Feb 24, 2025
- HNW clients · unset to 36.0Jan 10, 2025 to Feb 24, 2025
- Individual clients · unset to 32.0Jan 10, 2025 to Feb 24, 2025
- Assets in custody · unset to 71179978.0Jan 10, 2025 to Feb 24, 2025
- Custody of client assets · false to trueJan 10, 2025 to Feb 24, 2025
- Employees · 1 to 4Jan 10, 2025 to Feb 24, 2025
- Financial planning clients · unset to 0Jan 10, 2025 to Feb 24, 2025
- State-registered IARs · 1 to 2Jan 10, 2025 to Feb 24, 2025
- Discretionary RAUM · $0 to $201MJan 10, 2025 to Feb 24, 2025
- HNW RAUM · unset to 193940034.0Jan 10, 2025 to Feb 24, 2025
- Individual RAUM · unset to 7148427.0Jan 10, 2025 to Feb 24, 2025
- RAUM · $0 to $201MJan 10, 2025 to Feb 24, 2025
- Business name · G•••••• C•••••• L•• to W•••••• P••••••• L••Nov 12, 2024 to Jan 10, 2025
- HQ city · unset to Nov 12, 2024 to Jan 10, 2025
- HQ state · unset to Nov 12, 2024 to Jan 10, 2025
- Legal name · G•••••• C•••••• L•• to W•••••• P••••••• L••Nov 12, 2024 to Jan 10, 2025
- Related adviser · false to trueSep 25, 2024 to Sep 26, 2024
Signals
1 dated events
- G•••••• C•••••• L•• filed its initial SEC registration (Form ADV)Sep 25, 2024 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@walleyepartners.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 608-267-0880reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- W••••••PARTNERS.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (608) 332-8434reportedpublic record, Form ADV, May 27, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $92.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026