DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
W•••••
Wealth manager with institutional or fund businessNew York, New YorkCRD 334534SEC 801-133829websiteIAPD
Legal name W••••• A•••• M••••••••• L••
Latest filing Aug 28, 2026
First filing on the tape Sep 19, 2025 · 3 filings
SEC status approved since Sep 29, 2025
RAUM
$83.7M
reported, Item 5.F
Discretionary
69%
of RAUM
Private clients
48%
$40.3M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
13
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
3 filings and snapshots on the tape
RAUM$83.7M as of Aug 28, 2026
Sep 19, 2025$34.1M then
HNW client RAUM$40.3M as of Aug 28, 2026
Sep 19, 2025$34.1M then
State-registered IARs (5.B.3)0 as of Aug 28, 2026
Sep 19, 20250 then
Employees (5.A)13 as of Aug 28, 2026
Sep 19, 20258 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Aug 28, 2026; every figure names its basis
Archetypes, each a printed rule
- Dual wealth and asset manager · private-client share 20 to 60 percent and fund or institutional share at least 30 percent
- RAUM per advisor
- unknownderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $7.0MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 69%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- unknownderivedItem 5.A over advisors
- Advisors per office
- unknownderived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, hourly, fixed fees, performance-basedreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for pooled vehiclesreportedItem 5.G
- Custody
- $83.7M, 12 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pooled investment vehicles$43.5M52%
- High-net-worth individuals$40.3M48%
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 12reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- $83.7M for 12 clientsreported
- Compensation
- % of AUM, fixed, hourly, performancereported
- Class basis
- private_client_share=0.48 fund_share=0.52 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- M••••••••• R•••• H••••• · Founder, Managing Partner, Portfolio Managercontrolsince 09/2023 · owns less than 5%
- Y••••• C•••••• · Founder, Managing Partner, Chief Executive Officercontrolsince 09/2023 · owns less than 5%
Entity owners
- W••••• H••••••• L•• · Sole Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- business activity changedChange between filings · filing Aug 28, 2026portfolio management for pooled vehicles (Item 5.G.4): no on the filing of 2026-03-31, yes on the filing of 2026-08-28peers: independent wealth managers, under $100M (707)
What changed
consecutive filings, newest first
- Advisory activities · 1 to 2Mar 31, 2026 to Aug 28, 2026
- HQ city · to NEW YORKMar 31, 2026 to Aug 28, 2026
- HQ state · to NYMar 31, 2026 to Aug 28, 2026
- Accounts · 1 to 12Sep 19, 2025 to Mar 31, 2026
- Advisory employees · 3 to 6Sep 19, 2025 to Mar 31, 2026
- Advisory activities · 2 to 1Sep 19, 2025 to Mar 31, 2026
- HNW clients · 9.0 to unsetSep 19, 2025 to Mar 31, 2026
- Pooled vehicle clients · unset to 8.0Sep 19, 2025 to Mar 31, 2026
- Assets in custody · $34.1M to $83.7MSep 19, 2025 to Mar 31, 2026
- Employees · 8 to 13Sep 19, 2025 to Mar 31, 2026
- Financial planning clients · 1-10 to Sep 19, 2025 to Mar 31, 2026
- Discretionary RAUM · $34.1M to $58.0MSep 19, 2025 to Mar 31, 2026
- HNW RAUM · $34.1M to $40.3MSep 19, 2025 to Mar 31, 2026
- Non-discretionary RAUM · $0 to $25.7MSep 19, 2025 to Mar 31, 2026
- Pooled vehicle RAUM · unset to 43491999.0Sep 19, 2025 to Mar 31, 2026
- RAUM · $34.1M to $83.7MSep 19, 2025 to Mar 31, 2026
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/welarareportedpublic record, Form ADV, Sep 19, 2026
- Website
- welara.comreportedpublic record, Form ADV, Sep 19, 2026
- Principal office phone
- 917-524-6125reportedpublic record, Form ADV, Aug 28, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Wealth manager with institutional or fund businessderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026