DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
B••••••• W••••• M•••••••••
Legal name B••••••• W••••• M••••••••• L•••
Latest filing May 26, 2026
First filing on the tape Apr 24, 2025 · 5 filings
SEC status approved since Apr 21, 2025
RAUM
$887M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
95%
$839M individuals and HNW
Advisors
12
registered through the firm on IAPD
RAUM per advisor
$73.9M
derived; firm RAUM over IAPD count
Employees
26
6 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
5 filings and snapshots on the tape
RAUM$887M as of May 26, 2026
Apr 24, 2025$0 then
HNW client RAUM$605M as of May 26, 2026
Apr 24, 2025$0 then
State-registered IARs (5.B.3)6 as of May 26, 2026
Apr 24, 20256 then
Employees (5.A)26 as of May 26, 2026
Apr 24, 202526 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 6 to 6offices 2 to 3
Practice profile
derived from the filing of May 26, 2026; every figure names its basis
Archetypes, each a printed rule
- Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $73.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 72derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.7MderivedHNW RAUM over HNW clients
- Average account
- $340,520derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 5.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.2derivedItem 5.A over advisors
- Advisors per office
- 3.0derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
- Custody
- $154M, 48 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is a broker-dealer (6.A.1)
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$605M68%
- Individuals$234M26%
- Charitable organizations$48.5M5.5%
- Individual clients
- 513reported
- HNW clients
- 355reported
- Pension plan clients
- 0reported
- Charitable clients
- n/areported
- Accounts
- 2,606reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $154M for 48 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.05 related_bd=false related_bank=false bd_reps=6.0derived
Advisors registered through the firm
12 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| T• A••• B•••••••Certified Financial Planner | Altoona, Wi | Apr 28, 2025 | 29 y | 6 |
| S••••• P•••••• L•••••Certified Financial Planner | Altoona, Wi | Apr 28, 2025 | 18 y | 3 |
| D••••• V••••• E•••••••Certified Financial Planner | Altoona, Wi | Apr 28, 2025 | 13 y | 2 |
| M••••••• A••••• V•••••••••Certified Financial Planner | Altoona, Wi | Apr 28, 2025 | 12 y | 2 |
| L•••••• M•••• H••••••••• | Minnetonka, Mn | Apr 28, 2025 | 13 y | 2 |
| W•••••• P•••••••Certified Financial Planner | Altoona, Wi | Nov 20, 2025 | 11 y | 0 |
| K•••••• L••• W•••• | Altoona, Wi | Nov 20, 2025 | 10 y | 2 |
| H•••• A••••• T••• | Altoona, Wi | Nov 20, 2025 | 10 y | 0 |
| T•••• S••••• | Altoona, Wi | Nov 20, 2025 | 14 y | 1 |
| K•••••••• J••• A••••• | Altoona, Wi | Nov 26, 2025 | 10 y | 1 |
| A•••••• M•••• F••••••••• | Woodbury, Mn | Dec 1, 2025 | 10 y | 1 |
| B•••• B••••••• | Altoona, Wi | May 20, 2026 | 11 y | 0 |
Advisor movement
1 left, 4 joined in 12 months
net +3 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 8.3% of current headcount1 left over 36 months
Left, latest
- T••••• C• S••• to B•••• W••••• A••••••••• L••Oct 20, 2025 · RIA to RIA
Joined, latest
- A•••••• M•••• F••••••••• from G•••• V••••• A•••••• G••••• L••Dec 1, 2025 · RIA to RIA
- K•••••••• J••• A••••• from G•••• V••••• A•••••• G••••• L••Nov 26, 2025 · RIA to RIA
- T•••• S••••• from G•••• V••••• A•••••• G••••• L••Nov 20, 2025 · RIA to RIA
- K•••••• L••• W•••• from G•••• V••••• A•••••• G••••• L••Nov 20, 2025 · RIA to RIA
- S••••• P•••••• L••••• from G•••• V••••• A•••••• G••••• L••Apr 28, 2025 · RIA to a newly registered adviser
- D••••• V••••• E••••••• from G•••• V••••• A•••••• G••••• L••Apr 28, 2025 · RIA to a newly registered adviser
- M••••••• A••••• V••••••••• from L•• F•••••••• L••Apr 28, 2025 · RIA to a newly registered adviser
- T• A••• B••••••• from G•••• V••••• A•••••• G••••• L••Apr 28, 2025 · RIA to a newly registered adviser
- T••••• C• S••• from G•••• V••••• A•••••• G••••• L••Apr 28, 2025 · RIA to a newly registered adviser
- L•••••• M•••• H••••••••• from G•••• V••••• A•••••• G••••• L••Apr 28, 2025 · RIA to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from G•••• V••••• A•••••• G••••• L••Oct 9, 2025 · Berwyn, Pa
- 4 joined from G•••• V••••• A•••••• G••••• L••Apr 28, 2025 · Minnetonka, Mn
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••••••• T•• A••• · Principalcontrolsince 06/2016 · owns 75% or more
- L•••••••• P••••• E•••••••• · Director Of Operationssince 04/2025 · owns less than 5%
- W••••• K••••••• L••• · Director Of Wealth Services / Ccosince 08/2025 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Altoona, Wi · principal | 12 | 7 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 2,530 to 2,606Aug 14, 2025 to Mar 6, 2026
- Charity clients · 2.0 to unsetAug 14, 2025 to Mar 6, 2026
- HNW clients · 351 to 355Aug 14, 2025 to Mar 6, 2026
- Individual clients · 499 to 513Aug 14, 2025 to Mar 6, 2026
- Assets in custody · $55.6M to $154MAug 14, 2025 to Mar 6, 2026
- Other offices · 2 to 3Aug 14, 2025 to Mar 6, 2026
- Discretionary RAUM · $802M to $887MAug 14, 2025 to Mar 6, 2026
- HNW RAUM · $547M to $605MAug 14, 2025 to Mar 6, 2026
- Individual RAUM · $209M to $234MAug 14, 2025 to Mar 6, 2026
- Non-discretionary RAUM · $0 to $668,273Aug 14, 2025 to Mar 6, 2026
- RAUM · $802M to $887MAug 14, 2025 to Mar 6, 2026
- Accounts · 0 to 2,530Apr 24, 2025 to Aug 14, 2025
- Charity clients · 0 to 2Apr 24, 2025 to Aug 14, 2025
- HNW clients · 0 to 351Apr 24, 2025 to Aug 14, 2025
- Individual clients · 0 to 499Apr 24, 2025 to Aug 14, 2025
- Assets in custody · unset to 55624570.0Apr 24, 2025 to Aug 14, 2025
- Custody of client assets · false to trueApr 24, 2025 to Aug 14, 2025
- Financial planning clients · 0 to 0Apr 24, 2025 to Aug 14, 2025
- Discretionary RAUM · $0 to $802MApr 24, 2025 to Aug 14, 2025
- HNW RAUM · $0 to $547MApr 24, 2025 to Aug 14, 2025
- Individual RAUM · $0 to $209MApr 24, 2025 to Aug 14, 2025
- RAUM · $0 to $802MApr 24, 2025 to Aug 14, 2025
Signals
3 dated events
- T••••• C• S••• left B••••••• W••••• M••••••••• for B•••• W••••• A••••••••• L•• (registered 2025-10-29)Oct 20, 2025 · a•••••• firm change · fact
- 2 advisors left G•••• V••••• A•••••• G••••• L•• (Berwyn, PA) for B••••••• W••••• M••••••••• on the same dayOct 9, 2025 · Team lift-out · derived
- 5 advisors left G•••• V••••• A•••••• G••••• L•• (Minnetonka, MN) for B••••••• W••••• M••••••••• on the same dayApr 28, 2025 · Team lift-out · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@bernicke.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 651-381-4200reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 715-832-1173reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 612-843-5440reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/bernicke-wealth-managementreportedpublic record, Form ADV, Sep 18, 2026
- Website
- bernicke.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 715-832-1173reportedpublic record, Form ADV, May 26, 2026
- Contact form
- bernicke.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- bernicke.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $73.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026