DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Sooner Private Financial LLC

Independent wealth managerSalem, New HampshireCRD 340648SEC 801-135787IAPD
Latest filing Sep 1, 2026
First filing on the tape Mar 12, 2026 · 4 filings
SEC status 120-day approval since Apr 6, 2026
RAUM
$9.0M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$9.0M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$9.0M
derived; firm RAUM over IAPD count
Employees
2
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
4 filings and snapshots on the tape
RAUM$9.0M as of Aug 6, 2026
Mar 12, 2026$0 then
HNW client RAUM: $5.5M
State-registered IARs (5.B.3)1 as of Aug 6, 2026
Mar 12, 20263 then
Employees (5.A)2 as of Aug 6, 2026
Mar 12, 20264 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Sep 1, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$9.0MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$109,699derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
1.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisers, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$5.5M61%
  • Individuals$3.5M39%
Individual clients
57reported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
82reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
1 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Eric Alexander CooperSalem, NhMay 27, 202611 y3
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Every departureEvery arrival
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Alexander Eric Cooper · Managing Member/ Ccocontrol
      since 10/2025 · owns 75% or more
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Financial planning clients · 0 to 0
      Aug 6, 2026 to Sep 1, 2026
    • Succession · false to unset
      Aug 6, 2026 to Sep 1, 2026
    • Accounts · 0 to 82
      May 20, 2026 to Aug 6, 2026
    • Advisory employees · 3 to 1
      May 20, 2026 to Aug 6, 2026
    • Individual clients · unset to 57.0
      May 20, 2026 to Aug 6, 2026
    • Employees · 4 to 2
      May 20, 2026 to Aug 6, 2026
    • State-registered IARs · 3 to 1
      May 20, 2026 to Aug 6, 2026
    • Discretionary RAUM · $0 to $9.0M
      May 20, 2026 to Aug 6, 2026
    • HNW RAUM · unset to 5484747.0
      May 20, 2026 to Aug 6, 2026
    • Individual RAUM · unset to 3510605.0
      May 20, 2026 to Aug 6, 2026
    • RAUM · $0 to $9.0M
      May 20, 2026 to Aug 6, 2026
    Signals
    No event on the tape.
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Principal office phone
    603-321-6531reportedpublic record, Form ADV, Sep 1, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $9.0Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026