DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Whiterock Wealth Design, LLC

Independent wealth managerFayetteville, ArkansasCRD 342236SEC 801-136429websiteIAPD
Latest filing Aug 28, 2026
First filing on the tape Jun 4, 2026 · 2 filings
SEC status 120-day approval since Jun 4, 2026
RAUM
$633M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$632M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$90.4M
derived; firm RAUM over IAPD count
Employees
8
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
2 filings and snapshots on the tape
RAUM$633M as of Aug 28, 2026
Jun 4, 2026$0 then
HNW client RAUM: $459M
State-registered IARs (5.B.3)7 as of Aug 28, 2026
Jun 4, 20267 then
Employees (5.A)8 as of Aug 28, 2026
Jun 4, 20268 then
Private funds: no history
Practice profile
derived from the filing of Aug 28, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$90.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
104derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.7MderivedHNW RAUM over HNW clients
Average account
$334,509derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.1derivedItem 5.A over advisors
Advisors per office
7.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Custody
$151M, 161 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$459M73%
  • Individuals$173M27%
  • Corporations and businesses$664,6860.1%
  • Charitable organizations$352,5250.1%
Individual clients
558reported
HNW clients
173reported
Pension plan clients
n/areported
Charitable clients
1reported
Accounts
1,892reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
$151M for 161 clientsreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Andrew Scott WhitbeckFayetteville, ArJun 4, 202620 y2
Robert Steven WilkinsonFayetteville, ArJun 4, 202618 y2
Jeffrey William MeekinsFayetteville, ArJun 4, 202615 y2
Davis Wesley CainFayetteville, ArJun 4, 202610 y2
Matthew Kyle PotterFayetteville, ArJun 4, 202620 y1
Abigail Leah RycrawFayetteville, ArJun 4, 202611 y1
Daniel Joseph RobardsFayetteville, ArJun 4, 202615 y1
Advisor movement
0 left, 7 joined in 12 months
net +7 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Every departureEvery arrival
    Teams: two or more advisors moving together within fourteen days, from one state
      Teams outTeams in
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Scott Andrew Whitbeck · Chief Compliance Officer, Managing Membercontrol
        since 05/2018 · owns less than 5%
      Entity owners
      • Blacktree, LLC · Holding Company
        direct · owns 50% to 75%
      • Clearpath LLC · Holding Company
        direct · owns 50% to 75%
      Related persons
      Schedule D 7.A
      No related person reported.
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      Fayetteville, Ar · principal770
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      ADV anomalies
      1 against comparable advisers; where to look, not conclusions
      • custody status changedChange between filings · filing Aug 28, 2026
        custody of client assets (Item 9.A): no on the filing of 2026-06-04, yes on the filing of 2026-08-28
        peers: independent wealth managers, $500M to $1B (1,483)
      How anomalies are measured
      What changed
      consecutive filings, newest first
      • Accounts · 0 to 1,892
        Jun 4, 2026 to Aug 28, 2026
      • Charity clients · unset to 1.0
        Jun 4, 2026 to Aug 28, 2026
      • Corporate clients · unset to 7.0
        Jun 4, 2026 to Aug 28, 2026
      • HNW clients · unset to 173.0
        Jun 4, 2026 to Aug 28, 2026
      • Individual clients · unset to 558.0
        Jun 4, 2026 to Aug 28, 2026
      • Assets in custody · unset to 150611625.0
        Jun 4, 2026 to Aug 28, 2026
      • Custody of client assets · false to true
        Jun 4, 2026 to Aug 28, 2026
      • Discretionary RAUM · $0 to $633M
        Jun 4, 2026 to Aug 28, 2026
      • HNW RAUM · unset to 459182943.0
        Jun 4, 2026 to Aug 28, 2026
      • Individual RAUM · unset to 172691131.0
        Jun 4, 2026 to Aug 28, 2026
      • RAUM · $0 to $633M
        Jun 4, 2026 to Aug 28, 2026
      Signals
      1 dated events
      • 7 advisors left Raymond James Financial Services Advisors, Inc (Fayetteville, AR) for Whiterock Wealth Design, LLC on the same day
        Jun 12, 2026 · Team lift-out · derived
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Business phone
      479-439-5550reportedpublished by the firm, firm site, Sep 16, 2026
      Firm profile
      linkedin.com/company/whiterockwealthdesignreportedpublic record, Form ADV, Sep 17, 2026
      Website
      WHITEROCKWEALTHDESIGN.COMreportedpublic record, Form ADV, Sep 17, 2026
      Principal office phone
      (479) 439-5550reportedpublic record, Form ADV, Aug 28, 2026
      Contact form
      WHITEROCKWEALTHDESIGN.COM/contactreportedpublished by the firm, firm site, Sep 16, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Independent wealth managerderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      $90.4Mderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026