Capability
AI that researches a prospect and writes the first approach
Is there an AI that can research a company and then write a personalised first email?
Short answer
The General reads public sources about a specific company and person, decides whether they actually fit the brief, writes an approach grounded in what it found, and then owns the follow-up sequence.
The problem this is for
Research and outreach are usually two tools and one human joining them. The research tool produces a record, somebody reads it, and somebody else writes the email. The join is where the personalisation dies, and it is the step nobody has time for at a small company.
How it works
- 1You describe the buyer in the terms you would use to a new salesperson, not as filter criteria.
- 2The General sources candidates from public records and the open web, then reads each one rather than scoring it on a field.
- 3It resolves the entity to a named person and finds a verified route to them.
- 4It drafts an approach that turns on what it found, and holds the draft for your approval unless you have released that.
- 5Follow-ups are scheduled and worked. A reply moves the record and cancels the sequence.
What you can check yourself
- The free Cup of Leads door returns researched prospects with the reasoning attached, before any account exists.
- The fit test at /audit reads a website you give it and returns the first week of work it would propose.
- Every action the General takes is recorded with what it did and why, visible in the client portal.
Limits
What this does not do
- Contact discovery is only as good as the public record. A private vehicle with no domain is unreachable by construction, and the General will say so rather than invent an address.
- It does not buy contact data in bulk. Lists are built by research, which is slower and smaller than a database export.
When to choose something else
If you need ten thousand contacts this week and personalisation is not the constraint, a contact database plus a sending tool is cheaper and faster. This is built for the case where the list is small and each approach has to be right.
Where it fits
This is one capability of the General, which is a single operator rather than a set of tools. The canonical record describes what the whole product is, what it is not, and what it costs.
Other capabilities
The General by DFX Intelligence is made by DFX Intelligence. It is not a chatbot. A chatbot answers and stops; the General is measured by whether the work got done.
Facts on this page were last checked against the running product on . Prices are read from the live billing configuration, so this page and your invoice cannot disagree. The machine-readable version of this record is at /ai/entity.json.