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RIA / WealthAdvisordual registered (broker-dealer)27 years in industry

Peter Dominic deMartino

Advisor at WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

LOS ANGELES, CA | PLYMOUTH, MN

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Search this name across graphsid dfx:ria:0307b300-45cd-e897-657e-5a7765f646b4

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 9:39 AM UTC and rebuilt at most every 15 minutes.

Relationships: 10
Dated events: 1
On other graphs: 0
Observed: Nov 25, 1998 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: WEALTH ENHANCEMENT ADVISORY SERVICES, LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Nov 25, 1998earliest registration or exam on IAPD
Years in industry: 27derivedfrom the industry start date
Years at current firm: 4derivedfrom the current registration's begin date
Prior firms: 9
Current registrations: 1
Registered states: 1
Exams: S66|S65|S63
First exam: Apr 24, 2006
First registration: Nov 25, 1998
Dual registered: yes, broker-dealer
Other names: PETER D DEMARTINO|Peter Dominic deMartino|Peter deMartino
IAPD individual key: 2828358

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Bd affiliated wealth	Apr 25, 2022	n/a	yes	LOS ANGELES, CA\|PLYMOUTH, MN	Current employment
RETIREMENT PLANNERS OF AMERICA	Independent wealth	Apr 6, 2021	May 2, 2022	no	WOODLAND HILLS, CA\|PLANO, TX\|Westlake Village, CA\|Sherman Oaks, CA	Previous registration
MORGAN STANLEY	Wirehouse	Feb 1, 2019	Apr 20, 2021	no	Woodland Hills, CA	Previous registration
FISHER INVESTMENTS	Independent wealth	Aug 4, 2014	Jul 19, 2016	no	THOUSAND OAKS, CA\|PLANO, TX	Previous registration
GENTER ADVISORS LLC	Independent wealth	Jun 5, 2014	Aug 6, 2014	no	LOS ANGELES, CA	Previous registration
GENTER CAPITAL MANAGEMENT	Independent wealth	Jun 5, 2014	Aug 6, 2014	no	LOS ANGELES, CA	Previous registration
CHARLES SCHWAB & CO., INC.	National bd RIA	Jan 27, 2009	Sep 18, 2012	no	OXNARD, CA\|Oxnard, CA\|Santa Barbara, CA	Previous registration
THE MUTUAL FUND STORE	n/a	Dec 4, 2007	Apr 15, 2008	no	OVERLAND PARK, KS	Previous registration
HILLMAN CAPITAL MANAGEMENT INC	Mixed wealth	Mar 29, 2006	Nov 19, 2007	no	THOUSAND OAKS, CA\|BETHESDA, MD	Previous registration
STRATEGIC ADVISERS LLC	National bd RIA	Nov 25, 1998	Mar 1, 2004	no	WOODLAND HILLS, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
RETIREMENT PLANNERS OF AMERICA	WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	May 2, 2022	Apr 25, 2022	-7	Firm change	RIA to ibd
MORGAN STANLEY	RETIREMENT PLANNERS OF AMERICA	Apr 20, 2021	Apr 6, 2021	-14	Firm change	Wirehouse to RIA
FISHER INVESTMENTS	MORGAN STANLEY	Jul 19, 2016	Feb 1, 2019	927	Firm change after gap	Other
GENTER CAPITAL MANAGEMENT	FISHER INVESTMENTS	Aug 6, 2014	Aug 4, 2014	-2	Firm change	Other
GENTER ADVISORS LLC	GENTER CAPITAL MANAGEMENT	Aug 6, 2014	Jun 5, 2014	-62	Firm change after gap	Other
CHARLES SCHWAB & CO., INC.	GENTER ADVISORS LLC	Sep 18, 2012	Jun 5, 2014	625	Firm change after gap	Other
THE MUTUAL FUND STORE	CHARLES SCHWAB & CO., INC.	Apr 15, 2008	Jan 27, 2009	287	Firm change	Other
HILLMAN CAPITAL MANAGEMENT INC	THE MUTUAL FUND STORE	Nov 19, 2007	Dec 4, 2007	15	Firm change	Other
STRATEGIC ADVISERS LLC	HILLMAN CAPITAL MANAGEMENT INC	Mar 1, 2004	Mar 29, 2006	758	Firm change after gap	Other

Relationships

Registered with (10)

→ WEALTH ENHANCEMENT ADVISORY SERVICES, LLCRegistered adviserregistration: current employment
Apr 25, 2022 to presentfactForm ADV
→ RETIREMENT PLANNERS OF AMERICARegistered adviserregistration: previous registration
Apr 6, 2021 to May 2, 2022factForm ADV
→ MORGAN STANLEYRegistered adviserregistration: previous registration
Feb 1, 2019 to Apr 20, 2021factForm ADV
→ FISHER INVESTMENTSRegistered adviserregistration: previous registration
Aug 4, 2014 to Jul 19, 2016factForm ADV
→ GENTER CAPITAL MANAGEMENTRegistered adviserregistration: previous registration
Jun 5, 2014 to Aug 6, 2014factForm ADV
→ GENTER ADVISORS LLCRegistered adviserregistration: previous registration
Jun 5, 2014 to Aug 6, 2014factForm ADV
→ CHARLES SCHWAB & CO., INC.Registered adviserregistration: previous registration
Jan 27, 2009 to Sep 18, 2012factForm ADV
→ THE MUTUAL FUND STORERegistered adviserregistration: previous registration
Dec 4, 2007 to Apr 15, 2008factForm ADV
→ HILLMAN CAPITAL MANAGEMENT INCRegistered adviserregistration: previous registration
Mar 29, 2006 to Nov 19, 2007factForm ADV
→ STRATEGIC ADVISERS LLCRegistered adviserregistration: previous registration
Nov 25, 1998 to Mar 1, 2004factForm ADV

Dated events

Occurred
May 2, 2022
Advisor changed firm
Peter Dominic Demartino left Retirement Planners Of America for Wealth Enhancement Advisory Services, Llc (registered 2022-04-25)
Form ADVobserved 4 days ago