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MERIT FINANCIAL GROUP, LLC, CRD 142457
ALPHARETTA, GA
Data as of (this record's last observation) from federal regulator filings. Page built and rebuilt at most every 15 minutes.
Dated 2026-08-03 (filing); first seen by DFX 2026-09-15.
Dated 2026-08-17 (filing); first seen by DFX 2026-09-15.
This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.
| Advisor | Designations | Branch | Years here | In industry | Prior firms | Dual registered |
|---|---|---|---|---|---|---|
| TIMOTHY MAXWELL BRENNAN | n/a | Deerfield, IL | Deerfield, IL | ALPHARETTA, GA | FOND DU LAC, WI | 22 | 34 | n/a | yes |
| RICK LEE KENT | Certified Financial Planner | ALPHARETTA, GA | 19 | 29 | 3 | yes |
| JAMES BAKER RUSSELL | Chartered Financial Consultant | Alpharetta, GA | ALPHARETTA, GA | 19 | 29 | 1 | yes |
| DAVID S ELDER | n/a | Alpharetta, GA | ALPHARETTA, GA | 16 | 19 | 1 | yes |
| CARLY PHILLIPS HENSLEY | n/a | CHARLOTTE, NC | ALPHARETTA, GA | 15 | 20 | 1 | yes |
| MICHAEL SCOTT CROWE | n/a | BIRMINGHAM, AL | 14 | 20 | 6 | yes |
| LAURA SITHENS | n/a | ALPHARETTA, GA | Alpharetta, GA | 11 | 20 | 3 | yes |
| SCOTT CHRISTOPHER MEYER | n/a | ALPHARETTA, GA | Alpharetta, GA | 11 | 18 | 5 | yes |
| Andrew Scott Lubben | Certified Financial Planner | ALPHARETTA, GA | Alpharetta, GA | 10 | 26 | 1 | no |
| Kirk Wilkerson | n/a | Alpharetta, GA | ALPHARETTA, GA | 10 | 34 | 1 | no |
| Jill Lovett Crawford | Certified Financial Planner | Alpharetta, GA | ALPHARETTA, GA | 10 | 23 | 1 | no |
| KELLY CHESSER GALLIMORE | n/a | Alpharetta, GA | ALPHARETTA, GA | 10 | 15 | 1 | no |
| JAMES DONALD COLBOURNE | n/a | ALPHARETTA, GA | Alpharetta, GA | 10 | 29 | 4 | yes |
| MELISSA Lynn GRIFFITH | n/a | ALPHARETTA, GA | Birmingham, AL | 10 | 11 | 1 | yes |
| CRAIG MICHAEL ANDERSON | n/a | ALPHARETTA, GA | Alpharetta, GA | 10 | 35 | 3 | yes |
| MARCUS LEE ANDERSON | n/a | CHARLOTTE, NC | ALPHARETTA, GA | 9 | 25 | 2 | yes |
| ZACHARY BECKERLEY | Certified Financial Planner | ALPHARETTA, GA | FRISCO, TX | 8 | 17 | 5 | yes |
| BLAINE GORDON MALCOLM | Certified Financial Planner | ALPHARETTA, GA | FRISCO, TX | 8 | 26 | 7 | yes |
| MATTHEW KYLE SHORES | n/a | ALPHARETTA, GA | FRISCO, TX | 8 | 22 | 5 | yes |
| TAMARA DENISE SNIDER | n/a | FRISCO, TX | ALPHARETTA, GA | 8 | 17 | 4 | yes |
| KAY MAYHUE | Certified Financial Planner | ALPHARETTA, GA | 8 | 26 | 7 | yes |
| BRAD LYNN CAST | n/a | Alpharetta, GA | ALPHARETTA, GA | 8 | 26 | 5 | yes |
| BRIAN MARTIN | n/a | ALPHARETTA, GA | Alpharetta, GA | 8 | 24 | 5 | yes |
| JENNIFER E KEEGAN | n/a | ALPHARETTA, GA | 8 | 10 | n/a | yes |
| MARGARITE LYNCH | n/a | ALPHARETTA, GA | CHARLOTTE, NC | 7 | 14 | n/a | yes |
| Owner | Title | Ownership code | Control person | Acquired | First seen | Last seen |
|---|---|---|---|---|---|---|
| BAXLEY, JOHN, DOUGLAS | CHIEF COMPLIANCE OFFICER | Na | yes | 11/2023 | Jun 8, 2026 | Jun 8, 2026 |
| KENT, RICK, LEE | CHIEF EXECUTIVE OFFICER | Na | yes | 03/1997 | Jun 8, 2026 | Jun 8, 2026 |
| LEE, CHRISSY, A | CHIEF OPERATING OFFICER | Na | yes | 10/2022 | Jun 8, 2026 | Jun 8, 2026 |
| MAYHUE, KAY, LYNN | PRESIDENT OF THE INVESTMENT ADVISER | Na | yes | 11/2017 | Jun 8, 2026 | Jun 8, 2026 |
| ASPIRE HOLDINGS, LLC | Member | E | yes | 03/2022 | Nov 21, 2024 | Nov 25, 2024 |
| HGGC FUND VI - A, L.P. | Member | D | yes | 03/2022 | Nov 21, 2024 | Nov 25, 2024 |
| KENT, RICK, LEE | Shareholder | E | yes | 03/2022 | Jan 31, 2012 | Nov 25, 2024 |
| MERIT FINANCIAL, INC. | Member | C | yes | 03/2022 | Mar 31, 2017 | Nov 25, 2024 |
| MERIT HOLDINGS, LLC | Member | E | yes | 03/2022 | Feb 3, 2022 | Nov 25, 2024 |
| MERIT INTERMEDIATE HOLDINGS, LLC | HOLDING COMPANY OWNER OF THE INVESTMENT ADVISER | E | yes | 03/2022 | Apr 1, 2022 | Nov 25, 2024 |
| Mitchell, Michael, Kevin | CHIEF FINANCIAL OFFICER | Na | yes | 01/2023 | Mar 30, 2023 | Nov 25, 2024 |
| PROJECT ALPHA ACQUISITION, LLC | Member | C | yes | 03/2022 | Jan 29, 2021 | Nov 25, 2024 |
| Related person | Type | Class on the graph | Its RAUM | Control | Common control | State |
|---|---|---|---|---|---|---|
| STONE CREEK CAPITAL MANAGEMENT LLC | n/a | Former SEC adviser | $0 | N | yes | n/a |
| City | State | Country | Employees | Also broker-dealer |
|---|---|---|---|---|
| Roswell | Ga | United States | 12 | yes |
| SHEBOYGAN FALLS | Wi | United States | 11 | yes |
| Williamsport | Pa | United States | 8 | yes |
| Issaquah | Wa | United States | 8 | yes |
| Denver | Co | United States | 5 | yes |
| Charlotte | Nc | United States | 5 | yes |
| Frisco | TX | United States | 5 | yes |
| DIAMOND BAR | CA | United States | 3 | no |
| Wilton | Ct | United States | 3 | yes |
| BOYNTON BEACH | FL | United States | 3 | yes |
| Albany | Ga | United States | 3 | yes |
| Tulsa | Ok | United States | 3 | yes |
| Southlake | TX | United States | 3 | yes |
| Spokane | Wa | United States | 3 | yes |
| Tacoma | Wa | United States | 3 | yes |
| Birmingham | Al | United States | 2 | yes |
| SAN DIEGO | CA | United States | 2 | yes |
| GREENWOOD VILLAGE | Co | United States | 2 | yes |
| BOCA RATON | FL | United States | 2 | no |
| Jacksonville | FL | United States | 2 | yes |
| Maitland | FL | United States | 2 | yes |
| DE PERE | Wi | United States | 2 | yes |
| WEST BEND | Wi | United States | 2 | yes |
| n/a | n/a | n/a | 2 | yes |
| Fiscal year | Filed | RAUM | Discretionary | Employees | Advisory staff | Offices | Private funds | Fund GAV |
|---|---|---|---|---|---|---|---|---|
| 2025 | Mar 31, 2026 | $24B | $24B | 470 | 229 | 65 | n/a | n/a |
| 2024 | Apr 28, 2025 | $11B | $11B | 279 | 144 | 59 | n/a | n/a |
| 2023 | Mar 21, 2024 | $7.3B | $7.2B | 258 | 117 | 47 | n/a | n/a |
| 2022 | Mar 30, 2023 | $5.5B | $5.5B | 217 | 101 | 40 | n/a | n/a |
| 2021 | Apr 1, 2022 | $3.7B | $3.6B | 154 | 71 | 35 | n/a | n/a |
| 2020 | Mar 16, 2021 | $2.9B | $2.8B | 139 | 66 | 30 | n/a | n/a |
| 2019 | Feb 27, 2020 | $2.3B | $2.2B | 110 | 53 | 21 | n/a | n/a |
| 2018 | Mar 29, 2019 | $1.5B | $1.5B | 91 | 44 | 12 | n/a | n/a |
| 2017 | Mar 29, 2018 | $1.3B | $1.3B | 88 | 47 | 12 | n/a | n/a |
| 2016 | Mar 31, 2017 | $850M | $819M | 59 | 31 | n/a | n/a | n/a |
| 2015 | Mar 30, 2016 | $698M | $624M | 54 | 25 | n/a | n/a | n/a |
| 2014 | Mar 30, 2015 | $560M | $483M | 36 | 15 | n/a | n/a | n/a |
| 2013 | Mar 27, 2014 | $526M | $450M | 30 | 14 | n/a | n/a | n/a |
| 2012 | Mar 8, 2013 | $458M | $408M | 26 | 22 | n/a | n/a | n/a |
| 2011 | Mar 13, 2012 | $330M | $330M | n/a | n/a | n/a | n/a | n/a |
| Joined, 12m | Left, 12m | Net, 12m | Departure rate, 12m | Joined, 90d | Left, 90d | Left, no destination yet | Joined, 36m | Left, 36m |
|---|---|---|---|---|---|---|---|---|
| 91 | 6 | 85 | 2.1% | 20 | 2 | 0 | 177 | 29 |
| Latest fiscal year | RAUM | A year earlier | 1y change | Three years earlier | 3y CAGR | Employees | A year earlier | Offices | A year earlier |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $24B | $11B | 125.7% | $5.5B | 62.9% | 470 | 279 | 65 | 59 |
| Other firm | Advisors | First left | Last joined | From | Kind | Move type | Share of firm |
|---|---|---|---|---|---|---|---|
| LPL FINANCIAL LLC | 2 | Sep 9, 2024 | Jun 17, 2025 | GREENWOOD VILLAGE, CO | Team lift out | RIA to ibd | 1.6% |
| SYNERGY INVESTMENT MANAGEMENT LLC | 4 | Aug 30, 2024 | Jan 21, 2025 | ALPHARETTA, GA | Team lift out | RIA to RIA | 3.0% |
| GUIDED CAPITAL WEALTH MANAGEMENT, LLC | 2 | Nov 30, 2020 | Sep 16, 2020 | ALPHARETTA, GA | Team lift out | RIA to RIA | 3.4% |
| Other firm | Advisors | First left | Last joined | From | Kind | Move type | Share of firm |
|---|---|---|---|---|---|---|---|
| COMMONWEALTH FINANCIAL NETWORK | 2 | Aug 17, 2026 | Aug 14, 2026 | MARQUETTE, MI | Team lift out | Ibd to ibd | 0.1% |
| COMMONWEALTH FINANCIAL NETWORK | 4 | Aug 3, 2026 | Aug 3, 2026 | PASADENA, CA | Team lift out | Ibd to ibd | 0.1% |
| KESTRA ADVISORY SERVICES, LLC | 3 | Jul 21, 2026 | Jul 17, 2026 | TOWSON, MD | Team lift out | Ibd to ibd | 0.2% |
| SUMMIT FINANCIAL, LLC | 2 | May 8, 2026 | May 11, 2026 | LIVINGSTON, NJ | Team lift out | Ibd to ibd | 0.9% |
| YOUR RETIREMENT COACH | 5 | Mar 31, 2026 | Mar 20, 2026 | MARIETTA, GA | Firm absorbed | RIA to ibd | 100.0% |
| STONE CREEK CAPITAL MANAGEMENT LLC | 2 | Mar 31, 2026 | Mar 9, 2026 | BOCA RATON, FL | Team lift out | Other | 100.0% |
| COMMONWEALTH FINANCIAL NETWORK | 4 | Mar 30, 2026 | Mar 31, 2026 | BILLINGS, MT | Team lift out | Ibd to RIA | 0.1% |
| COMMONWEALTH FINANCIAL NETWORK | 2 | Mar 30, 2026 | Mar 27, 2026 | GILLETTE, WY | Team lift out | Ibd to RIA | 0.1% |
| WEALTHCARE ADVISORY PARTNERS LLC | 4 | Feb 25, 2026 | Jan 9, 2026 | LAWRENCE, KS | Team lift out | RIA to RIA | 2.3% |
| COMMONWEALTH FINANCIAL NETWORK | 3 | Feb 9, 2026 | Feb 6, 2026 | NEWTOWN, PA | Team lift out | Ibd to RIA | 0.1% |
| COMMONWEALTH FINANCIAL NETWORK | 2 | Jan 26, 2026 | Feb 6, 2026 | WALTHAM, MA | Team lift out | Ibd to RIA | 0.1% |
| COMMONWEALTH FINANCIAL NETWORK | 3 | Jan 23, 2026 | Jan 26, 2026 | TRENTON, MI | Team lift out | Ibd to RIA | 0.1% |
| GLOBAL WEALTH ADVISORS | 6 | Jan 2, 2026 | Aug 16, 2025 | SAN ANTONIO, TX | Firm absorbed | Other | 66.7% |
| OBSIDIAN PERSONAL PLANNING SOLUTIONS, LLC | 6 | Dec 4, 2025 | Oct 6, 2025 | ROCKVILLE, MD | Firm absorbed | RIA to RIA | 85.7% |
| COMMONWEALTH FINANCIAL NETWORK | 2 | Nov 17, 2025 | Nov 14, 2025 | SARASOTA, FL | Team lift out | Ibd to RIA | 0.1% |
| COMMONWEALTH FINANCIAL NETWORK | 6 | Nov 17, 2025 | Nov 14, 2025 | CHICAGO, IL | Team lift out | Ibd to RIA | 0.2% |
| COMMONWEALTH FINANCIAL NETWORK | 2 | Nov 17, 2025 | Nov 19, 2025 | JANESVILLE, WI | Team lift out | Ibd to RIA | 0.1% |
| HARBOUR INVESTMENTS, INC. | 9 | Nov 3, 2025 | Nov 3, 2025 | MADISON, WI | Team lift out | RIA to RIA | 3.6% |
| COMMONWEALTH FINANCIAL NETWORK | 2 | Aug 14, 2025 | Feb 19, 2026 | SAN ANTONIO, TX | Team lift out | Ibd to RIA | 0.1% |
| FIDUCIARY SERVICES LLC | 3 | Aug 12, 2025 | Mar 14, 2025 | POCATELLO, ID | Firm absorbed | Other | 100.0% |