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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 1b 10b

HOOVER FINANCIAL ADVISORS, INC.

CRD 133979

MALVERN, PA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:2cacc753-b9eb-d807-48c3-806f8d54c1a8

Data as of Feb 25, 2021 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:48 PM UTC and rebuilt at most every 15 minutes.

Relationships: 18
Dated events: 2
On other graphs: 0
Observed: Mar 5, 2012 to Feb 25, 2021
23 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $1.4BItem 5.F on the latest filing (2021-02-25); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $1.1B
Private client RAUM: $1.4BderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 21
Advisory employees: 14
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 2,958
Individual clients: 705
High net worth clients: 331
Custody, client assets: $293M
SEC number: 801-63867
CRD: 133979
Filings on the tape: 23
First filed: Mar 5, 2012
Latest filed: Feb 25, 2021
Organised: Corporation, Pennsylvania

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
HOOVER, PETER, KENT	CHIEF EXECUTIVE OFFICER	D	yes	09/2017	Mar 5, 2012	Feb 25, 2021
MULLIN, WILLIAM, BARRETT	President	C	yes	09/2017	Sep 26, 2017	Feb 25, 2021
MURPHY, KELLY, ELIZABETH	CHIEF COMPLIANCE OFFICER	Na	yes	09/2017	Sep 26, 2017	Feb 25, 2021

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
HOOVER FINANCIAL ADVISORS BENEFITS	n/a	n/a	n/a	Y	no	n/a
JOHN FUREY	n/a	n/a	n/a	N	no	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2020	Feb 25, 2021	$1.4B	$1.1B	21	14	0	n/a	n/a
2019	Feb 24, 2020	$1.2B	$987M	20	13	0	n/a	n/a
2018	Feb 25, 2019	$827M	$741M	23	14	0	n/a	n/a
2017	Feb 9, 2018	$817M	$748M	23	12	0	n/a	n/a
2016	Jan 26, 2017	$565M	$545M	17	8	n/a	n/a	n/a
2015	Feb 12, 2016	$501M	$472M	16	7	n/a	n/a	n/a
2014	Jan 27, 2015	$448M	$0	13	5	n/a	n/a	n/a
2013	Mar 28, 2014	$392M	$0	12	5	n/a	n/a	n/a
2012	Mar 8, 2013	$315M	$0	8	0	n/a	n/a	n/a
2011	Mar 5, 2012	$270M	$0	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2020	$1.4B	$1.2B	19.1%	$817M	19.0%	21	20	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	9	Jul 8, 2021	Sep 27, 2021	MALVERN, PA	Firm absorbed	RIA to ibd	90.0%

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
VILLANOVA FINANCIAL SERVICES, INC.	2	Sep 29, 2017	Oct 10, 2017	MALVERN, PA	Team lift out	Other	100.0%

Relationships

Controls (3)

← HOOVER, PETER, KENTOwnerCHIEF EXECUTIVE OFFICER, ownership code D, individual
Mar 5, 2012 to presentfactForm ADV
← MULLIN, WILLIAM, BARRETTOwnerPRESIDENT, ownership code C, individual
Sep 26, 2017 to presentfactForm ADV
← MURPHY, KELLY, ELIZABETHOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Sep 26, 2017 to presentfactForm ADV

Moved with (2)

→ WEALTH ENHANCEMENT ADVISORY SERVICES, LLCRegistered adviser9 advisors, firm absorbed, same day
Jul 8, 2021 to Sep 27, 2021factForm ADV
← VILLANOVA FINANCIAL SERVICES, INC.Registered adviser2 advisors, team lift out, same day
Sep 29, 2017 to Oct 10, 2017factForm ADV

Registered with (13)

← Peter Kent HooverAdvisorregistration: previous registration
Feb 10, 2005 to Jul 8, 2021factForm ADV
← PETER ANTHONY SCILOVATIAdvisorregistration: previous registration
Feb 19, 2014 to Jul 8, 2021factForm ADV
← WILLIAM BARRETT MULLINAdvisorregistration: previous registration
Oct 10, 2017 to Jul 8, 2021factForm ADV
← John Martin GuidottiAdvisorregistration: previous registration
Jan 10, 2020 to Jul 8, 2021factForm ADV
← BRIAN JOSEPH FISHERAdvisorregistration: previous registration
Oct 10, 2017 to Jul 8, 2021factForm ADV
← GERALD DENNIS FAHEYAdvisorregistration: previous registration
Jun 19, 2013 to Jul 8, 2021factForm ADV
← Edward BraunAdvisorregistration: previous registration
Apr 15, 2016 to Jul 8, 2021factForm ADV
← Connor Louis SmithAdvisorregistration: previous registration
Apr 17, 2018 to Jul 8, 2021factForm ADV
← David Francis LynchAdvisorregistration: previous registration
Mar 3, 2021 to Jul 8, 2021factForm ADV
← Robert Thomas DowdAdvisorregistration: previous registration
Jan 24, 2019 to Jul 8, 2021factForm ADV
← JOHN L HEACOCKAdvisorregistration: previous registration
Jun 5, 2018 to Jan 31, 2020factForm ADV
← Timothy CurvanAdvisorregistration: previous registration
Apr 8, 2013 to Mar 8, 2018factForm ADV
← SARA ALYSSA TURNERAdvisorregistration: previous registration
Mar 4, 2015 to Nov 2, 2016factForm ADV

Dated events

Occurred
Feb 24, 2020
Regulatory AUM changed
Hoover Financial Advisors, Inc. reported RAUM $1.2B, up 40% from $827.0M (2019-09-16 to 2020-02-24)
Form ADVobserved 6 days ago
$328M
Occurred
Feb 9, 2018
Regulatory AUM changed
Hoover Financial Advisors, Inc. reported RAUM $817.2M, up 45% from $565.4M (2017-09-26 to 2018-02-09)
Form ADVobserved 6 days ago
$252M

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:2cacc753-b9eb-d807-48c3-806f8d54c1a8
First observed: Mar 5, 2012
Last observed: Feb 25, 2021 67 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

HOOVER FINANCIAL ADVISORS, INC.

CRD 133979

MALVERN, PA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:2cacc753-b9eb-d807-48c3-806f8d54c1a8

Data as of Feb 25, 2021 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:48 PM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

HOOVER, PETER, KENT

CHIEF EXECUTIVE OFFICER

yes

09/2017

Mar 5, 2012

Feb 25, 2021

MULLIN, WILLIAM, BARRETT

President

yes

09/2017

Sep 26, 2017

Feb 25, 2021

MURPHY, KELLY, ELIZABETH

CHIEF COMPLIANCE OFFICER

yes

09/2017

Sep 26, 2017

Feb 25, 2021

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

HOOVER FINANCIAL ADVISORS BENEFITS

n/a

JOHN FUREY

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2020

Feb 25, 2021

$1.4B

$1.1B

n/a

2019

Feb 24, 2020

$1.2B

$987M

n/a

2018

Feb 25, 2019

$827M

$741M

n/a

2017

Feb 9, 2018

$817M

$748M

n/a

2016

Jan 26, 2017

$565M

$545M

n/a

2015

Feb 12, 2016

$501M

$472M

n/a

2014

Jan 27, 2015

$448M

n/a

2013

Mar 28, 2014

$392M

n/a

2012

Mar 8, 2013

$315M

n/a

2011

Mar 5, 2012

$270M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2020

$1.4B

$1.2B

19.1%

$817M

19.0%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

Jul 8, 2021

Sep 27, 2021

MALVERN, PA

Firm absorbed

RIA to ibd

90.0%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

VILLANOVA FINANCIAL SERVICES, INC.

Sep 29, 2017

Oct 10, 2017

MALVERN, PA

Team lift out

Other

100.0%