DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Hoover Financial Advisors, Inc.

Former SEC-registered adviserMalvern, PennsylvaniaCRD 133979SEC 801-63867IAPD
Latest filing Feb 25, 2021
First filing on the tape Mar 5, 2012 · 23 filings
RAUM
$1.4B
reported, Item 5.F
Discretionary
79%
of RAUM
Private clients
100%
$1.4B individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
21
14 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$1.4B as of Feb 25, 2021
Mar 5, 2012$270M then
HNW client RAUM$1.2B as of Feb 25, 2021
Feb 9, 2018$180M then
State-registered IARs (5.B.3)9 as of Feb 25, 2021
Mar 5, 20120 then
Employees (5.A)21 as of Feb 25, 2021
Mar 8, 20138 then
Private funds: no history
RAUM +19% over the last fiscal year+19% a year over threeIARs 9 to 9
Practice profile
derived from the filing of Feb 25, 2021; every figure names its basis
RAUM per advisor
$153MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
115derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.5MderivedHNW RAUM over HNW clients
Average account
$465,335derivedRAUM over accounts (5.F.2.f)
Discretionary
79%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.3derivedItem 5.A over advisors
Advisors per office
9.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+19%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+10.0%derived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, otherreportedItem 5.G
Custody
$293M, 425 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.2B84%
  • Individuals$221M16%
Individual clients
705reported
HNW clients
331reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
2,958reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
$293M for 425 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
Teams outTeams in
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Kent Peter Hoover · Chief Executive Officercontrol
    since 09/2017 · owns 50% to 75%
  • Barrett William Mullin · Presidentcontrol
    since 09/2017 · owns 25% to 50%
  • Elizabeth Kelly Murphy · Chief Compliance Officercontrol
    since 09/2017 · owns less than 5%
Related persons
Schedule D 7.A
  • Hoover Financial Advisors Benefits
    real estatey
  • John Furey
    insurancen
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 2,706 to 2,958
    Dec 22, 2020 to Feb 25, 2021
  • Advisory employees · 13 to 14
    Dec 22, 2020 to Feb 25, 2021
  • HNW clients · 274 to 331
    Dec 22, 2020 to Feb 25, 2021
  • Individual clients · 668 to 705
    Dec 22, 2020 to Feb 25, 2021
  • Assets in custody · $282M to $293M
    Dec 22, 2020 to Feb 25, 2021
  • Employees · 20 to 21
    Dec 22, 2020 to Feb 25, 2021
  • Discretionary RAUM · $987M to $1.1B
    Dec 22, 2020 to Feb 25, 2021
  • HNW RAUM · $888M to $1.2B
    Dec 22, 2020 to Feb 25, 2021
  • Individual RAUM · $267M to $221M
    Dec 22, 2020 to Feb 25, 2021
  • Non-discretionary RAUM · $169M to $288M
    Dec 22, 2020 to Feb 25, 2021
  • RAUM · $1.2B to $1.4B
    Dec 22, 2020 to Feb 25, 2021
  • Accounts · 2,278 to 2,706
    Sep 16, 2019 to Feb 24, 2020
  • Advisory employees · 14 to 13
    Sep 16, 2019 to Feb 24, 2020
  • BD registered reps · 2 to 3
    Sep 16, 2019 to Feb 24, 2020
  • HNW clients · 221 to 274
    Sep 16, 2019 to Feb 24, 2020
  • Individual clients · 629 to 668
    Sep 16, 2019 to Feb 24, 2020
  • Assets in custody · unset to 281678188.0
    Sep 16, 2019 to Feb 24, 2020
  • Custody of client assets · false to true
    Sep 16, 2019 to Feb 24, 2020
  • Employees · 23 to 20
    Sep 16, 2019 to Feb 24, 2020
  • State-registered IARs · 10 to 9
    Sep 16, 2019 to Feb 24, 2020
  • Discretionary RAUM · $741M to $987M
    Sep 16, 2019 to Feb 24, 2020
  • HNW RAUM · $637M to $888M
    Sep 16, 2019 to Feb 24, 2020
  • Individual RAUM · $190M to $267M
    Sep 16, 2019 to Feb 24, 2020
  • Non-discretionary RAUM · $86.4M to $169M
    Sep 16, 2019 to Feb 24, 2020
  • RAUM · $827M to $1.2B
    Sep 16, 2019 to Feb 24, 2020
  • Accounts · 2,090 to 2,278
    Nov 15, 2018 to Feb 25, 2019
  • Advisory employees · 12 to 14
    Nov 15, 2018 to Feb 25, 2019
  • HNW clients · 550 to 221
    Nov 15, 2018 to Feb 25, 2019
  • Individual clients · 213 to 629
    Nov 15, 2018 to Feb 25, 2019
  • Financial planning clients · 11-25 to 51-100
    Nov 15, 2018 to Feb 25, 2019
  • State-registered IARs · 8 to 10
    Nov 15, 2018 to Feb 25, 2019
  • Discretionary RAUM · $748M to $741M
    Nov 15, 2018 to Feb 25, 2019
  • HNW RAUM · $180M to $637M
    Nov 15, 2018 to Feb 25, 2019
  • Individual RAUM · $638M to $190M
    Nov 15, 2018 to Feb 25, 2019
  • Non-discretionary RAUM · $68.8M to $86.4M
    Nov 15, 2018 to Feb 25, 2019
  • RAUM · $817M to $827M
    Nov 15, 2018 to Feb 25, 2019
  • Accounts · 1,256 to 2,090
    Sep 26, 2017 to Feb 9, 2018
  • Advisory employees · 10 to 12
    Sep 26, 2017 to Feb 9, 2018
  • Advisory activities · 3 to 4
    Sep 26, 2017 to Feb 9, 2018
  • BD registered reps · 3 to 2
    Sep 26, 2017 to Feb 9, 2018
Signals
2 dated events
  • Hoover Financial Advisors, Inc. reported RAUM $1.2B, up 40% from $827.0M (2019-09-16 to 2020-02-24)
    Feb 24, 2020 · RAUM change · derived
  • Hoover Financial Advisors, Inc. reported RAUM $817.2M, up 45% from $565.4M (2017-09-26 to 2018-02-09)
    Feb 9, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026