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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 1b 10b

AMERICAN FINANCIAL ADVISORS INC

CRD 108530

WINTER PARK, FL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:3a6eac03-6c27-10e4-7529-de9f1cae25db

Data as of Feb 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:46 PM UTC and rebuilt at most every 15 minutes.

Relationships: 14
Dated events: 1
On other graphs: 0
Observed: Jan 25, 2012 to Feb 10, 2026
52 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $1.3BItem 5.F on the latest filing (2026-02-10); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $0
Private client RAUM: $1.3BderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 6
RAUM per advisor: $213Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 8
Advisory employees: 8
Offices: 2Schedule D 1.F, beyond the principal office
Accounts: 1,765
Individual clients: 378
High net worth clients: 421
SEC number: 801-56857
CRD: 108530
Filings on the tape: 52
First filed: Jan 25, 2012
Latest filed: Feb 10, 2026
Organised: Corporation, FL

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
MATTHEW JOHN BOYCE	Certified Financial Planner	WINTER PARK, FL	30	31	2	no
WILLIAM ANDREW MERTES	Chartered Financial Analyst	WINTER PARK, FL \| Rexford, NY	22	31	1	no
MARK JAN BRAS	n/a	WINTER PARK, FL	19	37	2	no
JAMES ROBERT CABLE	n/a	WINTER PARK, FL \| Incline Village, NV	11	42	2	no
Andrew Markus Bras	n/a	WINTER PARK, FL	7	10	n/a	no
ALEXANDER JAN BRAS	n/a	WINTER PARK, FL	6	12	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
BOYCE, MATTHEW, JOHN	PRESIDENT, CFO	D	yes	01/2020	Feb 10, 2026	Feb 10, 2026
MERTES, WILLIAM, ANDREW	Cio	D	yes	01/2020	Feb 10, 2026	Feb 10, 2026
TORRES, KAREN, S	CHIEF COMPLIANCE OFFICER	Na	yes	01/2024	Feb 10, 2026	Feb 10, 2026
KELLY, LESLIE, JEANNE	Director	Na	yes	01/2020	Jan 25, 2012	Jul 2, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
n/a	n/a	n/a	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 15 of 16

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Feb 10, 2026	$1.3B	$0	8	8	2	n/a	n/a
2024	Apr 4, 2025	$1.0B	$0	9	9	2	n/a	n/a
2023	Mar 6, 2024	$887M	$0	9	9	2	n/a	n/a
2022	Feb 17, 2023	$726M	$0	6	6	2	n/a	n/a
2021	Feb 24, 2022	$733M	$733M	6	6	2	n/a	n/a
2020	Feb 25, 2021	$635M	$0	6	6	2	n/a	n/a
2019	Jan 28, 2020	$559M	$0	6	6	2	n/a	n/a
2018	Feb 20, 2019	$464M	$0	6	6	2	n/a	n/a
2017	Feb 2, 2018	$525M	$0	6	6	0	n/a	n/a
2016	Feb 3, 2017	$450M	$0	6	3	n/a	n/a	n/a
2015	Mar 17, 2016	$409M	$0	6	6	n/a	n/a	n/a
2014	Mar 4, 2015	$425M	$0	6	6	n/a	n/a	n/a
2013	Mar 14, 2014	$425M	$0	5	5	n/a	n/a	n/a
2012	Feb 21, 2013	$260M	$0	5	5	n/a	n/a	n/a
2011	Jan 25, 2012	$215M	$0	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$1.3B	$1.0B	22.6%	$726M	20.8%	8	9	2	2

Relationships

Registered with (9)

← ALEXANDER JAN BRASAdvisorregistration: current employment
Oct 14, 2019 to presentfactForm ADV
← Andrew Markus BrasAdvisorregistration: current employment
Aug 7, 2019 to presentfactForm ADV
← JAMES ROBERT CABLEAdvisorregistration: current employment
Oct 22, 2014 to presentfactForm ADV
← MARK JAN BRASAdvisorregistration: current employment
Jul 20, 2007 to presentfactForm ADV
← WILLIAM ANDREW MERTESAdvisorregistration: current employment
Jan 12, 2004 to presentfactForm ADV
← MATTHEW JOHN BOYCEAdvisorregistration: current employment
Sep 22, 1995 to presentfactForm ADV
← PAUL HELMUT AUSLANDERAdvisorregistration: previous registration
Dec 2, 1997 to Jul 8, 2013factForm ADV
← DANIEL PAUL FOUNTAINAdvisorregistration: previous registration
Aug 29, 1997 to Dec 18, 2003factForm ADV
← DAVID LYTAL FOUNTAINAdvisorregistration: previous registration
Mar 12, 1999 to Dec 18, 2003factForm ADV

Affiliated with (1)

← FOOTHILL SECURITIES, INC.Registered adviserother investment adviser
factForm ADV

Controls (4)

← KELLY, LESLIE, JEANNEOwnerDIRECTOR, ownership code NA, individual
Jan 25, 2012 to Jul 2, 2024factForm ADV
← BOYCE, MATTHEW, JOHNOwnerPRESIDENT, CFO, ownership code D, individual
Jan 25, 2012 to Jul 2, 2024factForm ADV
← MERTES, WILLIAM, ANDREWOwnerCIO, ownership code D, individual
Jan 25, 2012 to Jul 2, 2024factForm ADV
← TORRES, KAREN, SOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Jan 4, 2024 to Jul 2, 2024factForm ADV

Dated events

Occurred
Jan 4, 2024
Control person joined
S Karen Torres (Chief Compliance Officer) appeared on Schedule A of American Financial Advisors Inc
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:3a6eac03-6c27-10e4-7529-de9f1cae25db
First observed: Jan 25, 2012
Last observed: Feb 10, 2026 7 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

AMERICAN FINANCIAL ADVISORS INC

CRD 108530

WINTER PARK, FL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:3a6eac03-6c27-10e4-7529-de9f1cae25db

Data as of Feb 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:46 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

MATTHEW JOHN BOYCE

Certified Financial Planner

WINTER PARK, FL

WILLIAM ANDREW MERTES

Chartered Financial Analyst

WINTER PARK, FL | Rexford, NY

MARK JAN BRAS

n/a

WINTER PARK, FL

JAMES ROBERT CABLE

n/a

WINTER PARK, FL | Incline Village, NV

Andrew Markus Bras

n/a

WINTER PARK, FL

n/a

ALEXANDER JAN BRAS

n/a

WINTER PARK, FL

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

BOYCE, MATTHEW, JOHN

PRESIDENT, CFO

yes

01/2020

Feb 10, 2026

MERTES, WILLIAM, ANDREW

Cio

yes

01/2020

Feb 10, 2026

TORRES, KAREN, S

CHIEF COMPLIANCE OFFICER

yes

01/2024

Feb 10, 2026

KELLY, LESLIE, JEANNE

Director

yes

01/2020

Jan 25, 2012

Jul 2, 2024

City

State

Country

Employees

Also broker-dealer

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 10, 2026

$1.3B

n/a

2024

Apr 4, 2025

$1.0B

n/a

2023

Mar 6, 2024

$887M

n/a

2022

Feb 17, 2023

$726M

n/a

2021

Feb 24, 2022

$733M

n/a

2020

Feb 25, 2021

$635M

n/a

2019

Jan 28, 2020

$559M

n/a

2018

Feb 20, 2019

$464M

n/a

2017

Feb 2, 2018

$525M

n/a

2016

Feb 3, 2017

$450M

n/a

2015

Mar 17, 2016

$409M

n/a

2014

Mar 4, 2015

$425M

n/a

2013

Mar 14, 2014

$425M

n/a

2012

Feb 21, 2013

$260M

n/a

2011

Jan 25, 2012

$215M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$1.3B

$1.0B

22.6%

$726M

20.8%