DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
American Financial Advisors Inc
Latest filing Feb 10, 2026
First filing on the tape Jan 25, 2012 · 52 filings
SEC status approved since Sep 27, 1999
RAUM
$1.3B
reported, Item 5.F
Discretionary
0.0%
of RAUM
Private clients
100%
$1.3B individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$213M
derived; firm RAUM over IAPD count
Employees
8
8 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
52 filings and snapshots on the tape
RAUM$1.3B as of Feb 10, 2026
Jan 25, 2012$215M then
HNW client RAUM$1.1B as of Feb 10, 2026
Feb 2, 2018$298M then
State-registered IARs (5.B.3)6 as of Feb 10, 2026
Jan 25, 20120 then
Employees (5.A)8 as of Feb 10, 2026
Feb 21, 20135 then
Private funds: no history
RAUM +23% over the last fiscal year+21% a year over threeIARs 8 to 6
Practice profile
derived from the filing of Feb 10, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $213MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 133derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.5MderivedHNW RAUM over HNW clients
- Average account
- $724,887derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 0.0%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 2.0derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +23%derivedbetween the last two annual amendments
- Advisor growth, one year
- -25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +4.7%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, educational seminarsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.1B84%
- Individuals$206M16%
- Individual clients
- 378reported
- HNW clients
- 421reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 1,765reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Matthew John BoyceCertified Financial Planner | Winter Park, Fl | Sep 22, 1995 | 31 y | 2 |
| William Andrew MertesChartered Financial Analyst | Winter Park, Fl | Jan 12, 2004 | 31 y | 1 |
| Mark Jan Bras | Winter Park, Fl | Jul 20, 2007 | 37 y | 2 |
| James Robert Cable | Winter Park, Fl | Oct 22, 2014 | 42 y | 2 |
| Andrew Markus Bras | Winter Park, Fl | Aug 7, 2019 | 10 y | 0 |
| Alexander Jan Bras | Winter Park, Fl | Oct 14, 2019 | 12 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Paul Helmut Auslander to Voya Financial Advisors, Inc.Jul 8, 2013 · Other
- David Lytal Fountain to Merrill Lynch, Pierce, Fenner & Smith IncorporatedDec 18, 2003 · Other
- Daniel Paul Fountain to Banc Of America Investment Services, Inc.Dec 18, 2003 · Other
Joined, latest
- James Robert Cable from Coastwise Capital Group, LLCOct 22, 2014 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- John Matthew Boyce · President, Cfocontrolsince 01/2020 · owns 50% to 75%
- Jeanne Leslie Kelly · Directorcontrolsince 01/2020 · owns less than 5%
- Andrew William Mertes · Ciocontrolsince 01/2020 · owns 50% to 75%
- S Karen Torres · Chief Compliance Officercontrolsince 01/2024 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Advisers that list American Financial Advisors Inc as a related person
- 1027 n
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Winter Park, Fl · principal | 6 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- low discretionary shareStatic outlier · filing Feb 10, 2026discretionary share of RAUM of 0% against a peer median of 99% (1362 comparable advisers, 0.0th percentile, 33.2 robust deviations)peers: independent wealth managers, $1B to $5B (1,362) · 0.0% percentile
- control person changedChange between filings · filing Feb 10, 2026KELLY, LESLIE, JEANNE (DIRECTOR) left Schedule A between the filings of 2024-01-04 and 2026-02-10peers: independent wealth managers, $1B to $5B (1,362)
What changed
consecutive filings, newest first
- Accounts · 1,732 to 1,765Nov 3, 2025 to Feb 10, 2026
- Advisory employees · 9 to 8Nov 3, 2025 to Feb 10, 2026
- HNW clients · 352 to 421Nov 3, 2025 to Feb 10, 2026
- Individual clients · 411 to 378Nov 3, 2025 to Feb 10, 2026
- Employees · 9 to 8Nov 3, 2025 to Feb 10, 2026
- State-registered IARs · 8 to 6Nov 3, 2025 to Feb 10, 2026
- HNW RAUM · $825M to $1.1BNov 3, 2025 to Feb 10, 2026
- Individual RAUM · $218M to $206MNov 3, 2025 to Feb 10, 2026
- Non-discretionary RAUM · $1.0B to $1.3BNov 3, 2025 to Feb 10, 2026
- RAUM · $1.0B to $1.3BNov 3, 2025 to Feb 10, 2026
- Financial planning clients · 51-100 to 51-100Apr 4, 2025 to May 30, 2025
- Accounts · 1,751 to 1,732Jul 2, 2024 to Feb 13, 2025
- HNW clients · 301 to 352Jul 2, 2024 to Feb 13, 2025
- Individual clients · 430 to 411Jul 2, 2024 to Feb 13, 2025
- Financial planning clients · 101-250 to 51-100Jul 2, 2024 to Feb 13, 2025
- HNW RAUM · $673M to $825MJul 2, 2024 to Feb 13, 2025
- Individual RAUM · $214M to $218MJul 2, 2024 to Feb 13, 2025
- Non-discretionary RAUM · $887M to $1.0BJul 2, 2024 to Feb 13, 2025
- RAUM · $887M to $1.0BJul 2, 2024 to Feb 13, 2025
- Accounts · 1,543 to 1,751Jan 4, 2024 to Mar 6, 2024
- Advisory employees · 6 to 9Jan 4, 2024 to Mar 6, 2024
- HNW clients · 240 to 301Jan 4, 2024 to Mar 6, 2024
- Individual clients · 462 to 430Jan 4, 2024 to Mar 6, 2024
- Employees · 6 to 9Jan 4, 2024 to Mar 6, 2024
- State-registered IARs · 6 to 8Jan 4, 2024 to Mar 6, 2024
- HNW RAUM · $502M to $673MJan 4, 2024 to Mar 6, 2024
- Individual RAUM · $224M to $214MJan 4, 2024 to Mar 6, 2024
- Non-discretionary RAUM · $726M to $887MJan 4, 2024 to Mar 6, 2024
- RAUM · $726M to $887MJan 4, 2024 to Mar 6, 2024
- Accounts · 667 to 1,543Jun 3, 2022 to Feb 17, 2023
- HNW clients · 273 to 240Jun 3, 2022 to Feb 17, 2023
- Individual clients · 394 to 462Jun 3, 2022 to Feb 17, 2023
- HNW RAUM · $552M to $502MJun 3, 2022 to Feb 17, 2023
- Individual RAUM · $180M to $224MJun 3, 2022 to Feb 17, 2023
- Non-discretionary RAUM · $733M to $726MJun 3, 2022 to Feb 17, 2023
- RAUM · $733M to $726MJun 3, 2022 to Feb 17, 2023
- Discretionary RAUM · $733M to $0Feb 24, 2022 to Mar 10, 2022
- Non-discretionary RAUM · $0 to $733MFeb 24, 2022 to Mar 10, 2022
- Accounts · 1,444 to 667Nov 2, 2021 to Feb 24, 2022
- Charity clients · 1 to 0Nov 2, 2021 to Feb 24, 2022
Signals
1 dated events
- S Karen Torres (Chief Compliance Officer) appeared on Schedule A of American Financial Advisors IncJan 4, 2024 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 407-207-9006reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 407-207-0106reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 888-679-9779reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/american-financial-advisors-inc-?trk=tyreportedpublic record, Form ADV, Sep 18, 2026
- Website
- AFADVISORS.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 407-207-9006reportedpublic record, Form ADV, Feb 10, 2026
- Contact form
- afadvisors.com/connectreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $213Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026