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RIA / WealthAdvisorCertified Financial Planner24 years in industry

Heath William Sorenson

Advisor at ASSOCIATED INVESTMENT SERVICES, INC.

ROCKFORD, IL | ST. LOUIS PARK, MN

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Search this name across graphsid dfx:ria:75b0de00-3d19-f326-e32f-45d1114cd9b5

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 11:38 PM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 2
On other graphs: 0
Observed: Jan 2, 2015 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: ASSOCIATED INVESTMENT SERVICES, INC.
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Apr 26, 2002earliest registration or exam on IAPD
Years in industry: 24derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner
Exams: S63|S65
First exam: Apr 26, 2002
First registration: Jan 2, 2015
Dual registered: no
Other names: HEATH W. SORENSON
IAPD individual key: 4528655

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
ASSOCIATED INVESTMENT SERVICES, INC.	Independent wealth	Mar 11, 2025	n/a	yes	ST. LOUIS PARK, MN\|ROCKFORD, IL	Current employment
MIDLAND WEALTH MANAGEMENT	Other adviser	Jul 27, 2023	Jan 10, 2025	no	EFFINGHAM, IL	Previous registration
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC	Bd affiliated wealth	Sep 8, 2022	Apr 25, 2023	no	Effingham, IL	Previous registration
MIDLAND FINANCIAL ADVISORS, INC.	Former SEC adviser	Jun 20, 2017	Oct 29, 2021	no	DELAFIELD, WI	Previous registration
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC	Bd affiliated wealth	Jan 2, 2015	Jun 7, 2017	no	ROCKFORD, IL	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
MIDLAND WEALTH MANAGEMENT	ASSOCIATED INVESTMENT SERVICES, INC.	Jan 10, 2025	Mar 11, 2025	60	Firm change	Other
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC	MIDLAND WEALTH MANAGEMENT	Apr 25, 2023	Jul 27, 2023	93	Firm change	Ibd to new firm
MIDLAND FINANCIAL ADVISORS, INC.	RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC	Oct 29, 2021	Sep 8, 2022	314	Firm change	RIA to ibd
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC	MIDLAND FINANCIAL ADVISORS, INC.	Jun 7, 2017	Jun 20, 2017	13	Firm change	Other

Relationships

Registered with (4)

→ ASSOCIATED INVESTMENT SERVICES, INC.Registered adviserregistration: current employment
Mar 11, 2025 to presentfactForm ADV
→ MIDLAND WEALTH MANAGEMENTRegistered adviserregistration: previous registration
Jul 27, 2023 to Jan 10, 2025factForm ADV
→ RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INCRegistered adviserregistration: previous registration
Sep 8, 2022 to Apr 25, 2023factForm ADV
→ MIDLAND FINANCIAL ADVISORS, INC.Registered adviserregistration: previous registration
Jun 20, 2017 to Oct 29, 2021factForm ADV

Dated events

Occurred
Jan 10, 2025
Advisor changed firm
Heath William Sorenson left Midland Wealth Management for Associated Investment Services, Inc. (registered 2025-03-11)
Form ADVobserved 4 days ago
Occurred
Apr 25, 2023
Advisor changed firm
Heath William Sorenson left Raymond James Financial Services Advisors, Inc for Midland Wealth Management (registered 2023-07-27)
Form ADVobserved 4 days ago