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RIA / WealthRegistered adviserformer SEC adviserleft the SEC rosterRAUM 100m 1b

TRUTORO

VERITAS INDEPENDENT PARTNERS, LLC, CRD 169291

CONWAY, AR

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:9ba9d693-7e46-acec-f36e-9121f45e4e92

Data as of Mar 31, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 2:48 PM UTC and rebuilt at most every 15 minutes.

Relationships: 27
Dated events: 20
On other graphs: 0
Observed: Mar 29, 2021 to Mar 31, 2026
20 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $142MItem 5.F on the latest filing (2026-03-31); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $141M
Private client RAUM: $137MderivedItem 5.D individuals plus high net worth individuals
Private client share: 97%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 9
Advisory employees: 8
Offices: 3Schedule D 1.F, beyond the principal office
Accounts: 1,428
Individual clients: 922
High net worth clients: 38
SEC number: 801-120986
CRD: 169291
Filings on the tape: 20
First filed: Mar 29, 2021
Latest filed: Mar 31, 2026
Organised: Limited Liability Company, AR
Website: trutoro.com

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
MURDOCH, REBECCA GAIL	MANAGING MEMBER/REP	D	yes	09/2013	Mar 29, 2021	Aug 22, 2024
SHANNON, DEBRA DAWN	MANAGING MEMBER/ CCO-BD CCO-RIA	D	yes	09/2013	Mar 29, 2021	Aug 22, 2024
ANDERSON, KATHERINE ALICE	FINANCIAL OPERATIONS PRINCIPAL	Na	no	08/2014	Mar 29, 2021	Aug 22, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Conway	Ar	United States	5	yes
Harrison	Ar	United States	2	yes
Russellville	Ar	United States	2	yes
Cabot	Ar	United States	1	yes
HOT SPRINGS	Ar	United States	1	yes
LITTLE ROCK	Ar	United States	1	yes
LITTLE ROCK	Ar	United States	1	yes
Darby	Mt	United States	1	yes
n/a	n/a	n/a	1	yes

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 31, 2026	$142M	$141M	9	8	3	n/a	n/a
2024	Feb 5, 2025	$131M	$130M	15	14	8	n/a	n/a
2023	Feb 20, 2024	$139M	$139M	17	15	10	n/a	n/a
2022	Feb 22, 2023	$139M	$138M	21	18	11	n/a	n/a
2021	Feb 9, 2022	$133M	$133M	17	16	10	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	11	-11	n/a	0	0	0	0	14

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$142M	$131M	8.6%	$139M	0.8%	9	15	3	8

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
MONEY CONCEPTS ADVISORY SERVICE	3	Apr 15, 2026	Jan 6, 2026	CONWAY, AR	Firm absorbed	RIA to ibd	100.0%
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC	2	Jan 26, 2026	Jan 28, 2026	CONWAY, AR	Team lift out	RIA to ibd	40.0%
MONEY CONCEPTS ADVISORY SERVICE	4	Dec 6, 2025	Dec 19, 2025	CABOT, AR	Team lift out	RIA to ibd	36.4%
PALADIN INVESTMENT ADVISORS	3	Jul 9, 2021	Aug 17, 2021	CABOT, AR	Team lift out	RIA to state RIA	18.8%

Relationships

Affiliated with (1)

← SOWELL MANAGEMENTRegistered adviserother investment adviser, broker-dealer
factForm ADV

Registered with (19)

← Rebecca Gail MurdochAdvisorregistration: previous registration
Aug 5, 2014 to Apr 15, 2026factForm ADV
← Gary Thomas SeibelAdvisorregistration: previous registration
Aug 20, 2014 to Apr 15, 2026factForm ADV
← David Vincent DeRosaAdvisorregistration: previous registration
Mar 13, 2019 to Apr 15, 2026factForm ADV
← John-Paul DavisAdvisorregistration: previous registration
Apr 26, 2016 to Jan 26, 2026factForm ADV
← Bradley Thomas GossAdvisorregistration: previous registration
Apr 27, 2016 to Jan 26, 2026factForm ADV
← Mitchum Wilhite TapsonAdvisorregistration: previous registration
Aug 18, 2014 to Jan 6, 2026factForm ADV
← Daniel Lucas DickersonAdvisorregistration: previous registration
Jun 29, 2018 to Dec 22, 2025factForm ADV
← Ronald Herbert BrutonAdvisorregistration: previous registration
Dec 5, 2019 to Dec 22, 2025factForm ADV
← JEFFREY SCOTT FOUNTAINAdvisorregistration: previous registration
Nov 6, 2014 to Dec 18, 2025factForm ADV
← Terry Lucas MintonAdvisorregistration: previous registration
Nov 7, 2019 to Dec 10, 2025factForm ADV
← Jim Donald LeonardAdvisorregistration: previous registration
Jan 5, 2021 to Dec 6, 2025factForm ADV
← Broc Stuart HartAdvisorregistration: previous registration
Feb 27, 2025 to Jun 27, 2025factForm ADV
← JOE ALLEN JUSTUSAdvisorregistration: previous registration
Jul 20, 2016 to Dec 31, 2024factForm ADV
← TOWNSEND PHILLIP PHIPPSAdvisorregistration: previous registration
Nov 7, 2016 to Jan 31, 2024factForm ADV
← KENNETH C. KINCADEAdvisorregistration: previous registration
May 27, 2020 to Jul 9, 2021factForm ADV
← MARSHALL DAVID BUTLERAdvisorregistration: previous registration
Apr 21, 2020 to Jul 9, 2021factForm ADV
← Garret BensonAdvisorregistration: previous registration
Jun 22, 2020 to Jul 9, 2021factForm ADV
← Michael Anthony MillardAdvisorregistration: previous registration
Jan 26, 2018 to Dec 31, 2018factForm ADV
← MICHAEL JOHN BRANDONEAdvisorregistration: previous registration
Jul 13, 2017 to Dec 13, 2018factForm ADV

Moved with (3)

→ RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INCRegistered adviser2 advisors, team lift out, same day
Jan 26, 2026 to Jan 28, 2026factForm ADV
→ MONEY CONCEPTS ADVISORY SERVICERegistered adviser3 advisors, firm absorbed, same day
Apr 15, 2026 to Jan 6, 2026factForm ADV
→ PALADIN INVESTMENT ADVISORSRegistered adviser3 advisors, team lift out, same day
Jul 9, 2021 to Aug 17, 2021factForm ADV

Controls (2)

← MURDOCH, REBECCA GAILOwnerMANAGING MEMBER/REP, ownership code D, individual
Mar 29, 2021 to Aug 22, 2024factForm ADV
← SHANNON, DEBRA DAWNOwnerMANAGING MEMBER/ CCO-BD CCO-RIA, ownership code D, individual
Mar 29, 2021 to Aug 22, 2024factForm ADV

Owns (1)

← ANDERSON, KATHERINE ALICEOwnerFINANCIAL OPERATIONS PRINCIPAL, ownership code NA, individual
Mar 29, 2021 to Aug 22, 2024factForm ADV

Dated events

2 bookkeeping events (roster, classification and holdings changes) folded below

Occurred
Apr 15, 2026
Firm absorbed
Trutoro's advisors moved to Money Concepts Advisory Service (Conway, AR): 3 of 3 registered, on the same day
Form ADVobserved 5 days ago
3 advisors
Occurred
Apr 15, 2026
Advisor changed firm
David Vincent Derosa left Trutoro for Money Concepts Advisory Service (registered 2025-12-23)
Form ADVobserved 5 days ago
Occurred
Apr 15, 2026
Advisor changed firm
Gary Thomas Seibel left Trutoro for Money Concepts Advisory Service (registered 2026-01-01)
Form ADVobserved 5 days ago
Occurred
Apr 15, 2026
Advisor changed firm
Rebecca Gail Murdoch left Trutoro for Money Concepts Advisory Service (registered 2026-01-06)
Form ADVobserved 5 days ago
Occurred
Jan 26, 2026
Team lift-out
2 advisors left Trutoro (Conway, AR) for Raymond James Financial Services Advisors, Inc on the same day
Form ADVobserved 5 days ago
2 advisors
Occurred
Jan 26, 2026
Advisor changed firm
John-Paul Davis left Trutoro for Raymond James Financial Services Advisors, Inc (registered 2026-01-28)
Form ADVobserved 5 days ago
Occurred
Jan 26, 2026
Advisor changed firm
Bradley Thomas Goss left Trutoro for Raymond James Financial Services Advisors, Inc (registered 2026-01-28)
Form ADVobserved 5 days ago
Occurred
Jan 6, 2026
Advisor changed firm
Mitchum Wilhite Tapson left Trutoro for Money Concepts Advisory Service (registered 2026-01-07)
Form ADVobserved 5 days ago
Occurred
Dec 22, 2025
Advisor changed firm
Ronald Herbert Bruton left Trutoro for Money Concepts Advisory Service (registered 2025-12-19)
Form ADVobserved 5 days ago
Occurred
Dec 22, 2025
Advisor changed firm
Daniel Lucas Dickerson left Trutoro for Money Concepts Advisory Service (registered 2025-12-15)
Form ADVobserved 5 days ago
Occurred
Dec 18, 2025
Advisor changed firm
Jeffrey Scott Fountain left Trutoro for Fountain Financial & Tax (registered 2026-01-01)
Form ADVobserved 5 days ago
Occurred
Dec 10, 2025
Advisor changed firm
Terry Lucas Minton left Trutoro for Money Concepts Advisory Service (registered 2025-12-05)
Form ADVobserved 5 days ago
Occurred
Dec 6, 2025
Team lift-out
4 advisors left Trutoro (Cabot, AR) for Money Concepts Advisory Service within 16 days
Form ADVobserved 5 days ago
4 advisors
Occurred
Dec 6, 2025
Advisor changed firm
Jim Donald Leonard left Trutoro for Money Concepts Advisory Service (registered 2025-12-10)
Form ADVobserved 5 days ago
Occurred
Jun 27, 2025
Advisor changed firm
Broc Stuart Hart left Trutoro for Thrivent Investment Management Inc. (registered 2025-07-03)
Form ADVobserved 5 days ago
Occurred
Dec 31, 2024
Advisor changed firm
Joe Allen Justus left Trutoro for Retirepath Wealth, Llc (registered 2025-01-02)
Form ADVobserved 5 days ago
Occurred
Jan 31, 2024
Advisor changed firm
Townsend Phillip Phipps left Trutoro for Riverland Wealth Management (registered 2024-01-31)
Form ADVobserved 5 days ago
Occurred
Mar 29, 2021
First Form ADV filing
Veritas Independent Partners, Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Show 2 bookkeeping events

Occurred
May 1, 2026
Trutoro no longer on the SEC adviser roster (last listed 2026-04-01, RAUM $142.0M)
Occurred
Mar 31, 2026
Trutoro reported 3 offices beyond its principal office, down from 8 (2025-05-07 to 2026-03-31)

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:9ba9d693-7e46-acec-f36e-9121f45e4e92
First observed: Mar 29, 2021
Last observed: Mar 31, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

TRUTORO

VERITAS INDEPENDENT PARTNERS, LLC, CRD 169291

CONWAY, AR

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:9ba9d693-7e46-acec-f36e-9121f45e4e92

Data as of Mar 31, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 2:48 PM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

MURDOCH, REBECCA GAIL

MANAGING MEMBER/REP

yes

09/2013

Mar 29, 2021

Aug 22, 2024

SHANNON, DEBRA DAWN

MANAGING MEMBER/ CCO-BD CCO-RIA

yes

09/2013

Mar 29, 2021

Aug 22, 2024

ANDERSON, KATHERINE ALICE

FINANCIAL OPERATIONS PRINCIPAL

08/2014

Mar 29, 2021

Aug 22, 2024

City

State

Country

Employees

Also broker-dealer

Conway

United States

yes

Harrison

United States

yes

Russellville

United States

yes

Cabot

United States

yes

HOT SPRINGS

United States

yes

LITTLE ROCK

United States

yes

LITTLE ROCK

United States

yes

Darby

United States

yes

n/a

yes

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 31, 2026

$142M

$141M

n/a

2024

Feb 5, 2025

$131M

$130M

n/a

2023

Feb 20, 2024

$139M

n/a

2022

Feb 22, 2023

$139M

$138M

n/a

2021

Feb 9, 2022

$133M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

-11

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$142M

$131M

8.6%

$139M

0.8%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

MONEY CONCEPTS ADVISORY SERVICE

Apr 15, 2026

Jan 6, 2026

CONWAY, AR

Firm absorbed

RIA to ibd

100.0%

RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC

Jan 26, 2026

Jan 28, 2026

CONWAY, AR

Team lift out

RIA to ibd

40.0%

MONEY CONCEPTS ADVISORY SERVICE

Dec 6, 2025

Dec 19, 2025

CABOT, AR

Team lift out

RIA to ibd

36.4%

PALADIN INVESTMENT ADVISORS

Jul 9, 2021

Aug 17, 2021

CABOT, AR

Team lift out

RIA to state RIA

18.8%