DFX Intelligence

Data Factory

RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

KROON & MITCHELL ASSET MANAGEMENT LLC

CRD 168120

GRAND RAPIDS, MI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d15dfedf-9410-b5f8-2523-dc439e0445f2

Data as of Mar 28, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 10:59 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 4
On other graphs: 0
Observed: May 27, 2022 to Mar 28, 2026
17 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $221MItem 5.F on the latest filing (2026-03-28); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $220M
Private client RAUM: $221MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $55.2Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 5
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 729
Individual clients: 156
High net worth clients: 47
SEC number: 801-125974
CRD: 168120
Filings on the tape: 17
First filed: May 27, 2022
Latest filed: Mar 28, 2026
Organised: Limited Liability Company, MI

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
PHILLIP MITCHELL	Chartered Financial Analyst	GRAND RAPIDS, MI	9	25	n/a	no
Robert Arthur Roper	n/a	GRAND RAPIDS, MI	2	10	n/a	no
Zachary Kenneth Smith	n/a	GRAND RAPIDS, MI	1	11	n/a	no
Spencer Lademan	n/a	GRAND RAPIDS, MI	0	13	3	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
MITCHELL, PHILLIP	PRESIDENT, CHIEF COMPLIANCE OFFICER, CEO OF BUSINESS	E	yes	07/2012	May 27, 2022	Sep 23, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Private funds	Fund GAV
2025	Mar 28, 2026	$221M	$220M	5	3	n/a	n/a
2024	Feb 25, 2025	$193M	$192M	5	2	n/a	n/a
2023	Mar 9, 2024	$165M	$164M	6	3	n/a	n/a
2022	Mar 3, 2023	$120M	$120M	2	2	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	0	1	0.0%	1	0	0	2	2

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$221M	$193M	14.7%	$120M	22.7%	5	5	0	0

Relationships

Registered with (7)

← Spencer LademanAdvisorregistration: current employment
Jul 21, 2026 to presentfactForm ADV
← Zachary Kenneth SmithAdvisorregistration: current employment
May 5, 2025 to presentfactForm ADV
← Robert Arthur RoperAdvisorregistration: current employment
Oct 27, 2023 to presentfactForm ADV
← PHILLIP MITCHELLAdvisorregistration: current employment
May 12, 2017 to presentfactForm ADV
← Joshua Thomas BiliskoAdvisorregistration: previous registration
Sep 29, 2023 to Sep 23, 2024factForm ADV
← Andrea Lee RussoAdvisorregistration: previous registration
Oct 6, 2023 to Feb 6, 2024factForm ADV
← Andrew GloverAdvisorregistration: previous registration
May 3, 2022 to Sep 8, 2023factForm ADV

Controls (1)

← MITCHELL, PHILLIPOwnerPRESIDENT, CHIEF COMPLIANCE OFFICER, CEO OF BUSINESS, ownership code E, individual
May 27, 2022 to Sep 23, 2024factForm ADV

Dated events

Occurred
Sep 23, 2024
Advisor changed firm
Joshua Thomas Bilisko left Kroon & Mitchell Asset Management Llc for Evergreen Capital Management Llc (registered 2024-10-17)
Form ADVobserved 5 days ago
Occurred
Feb 6, 2024
Advisor changed firm
Andrea Lee Russo left Kroon & Mitchell Asset Management Llc for Altrius Capital Management, Inc. (registered 2024-04-11)
Form ADVobserved 5 days ago
Occurred
Sep 8, 2023
Advisor changed firm
Andrew Glover left Kroon & Mitchell Asset Management Llc for Northwestern Mutual Investment Services,Llc (registered 2023-10-17)
Form ADVobserved 5 days ago
Occurred
May 27, 2022
First Form ADV filing
Kroon & Mitchell Asset Management Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:d15dfedf-9410-b5f8-2523-dc439e0445f2
First observed: May 27, 2022
Last observed: Mar 28, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

KROON & MITCHELL ASSET MANAGEMENT LLC

CRD 168120

GRAND RAPIDS, MI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d15dfedf-9410-b5f8-2523-dc439e0445f2

Data as of Mar 28, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 10:59 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

PHILLIP MITCHELL

Chartered Financial Analyst

GRAND RAPIDS, MI

n/a

Robert Arthur Roper

n/a

GRAND RAPIDS, MI

n/a

Zachary Kenneth Smith

n/a

GRAND RAPIDS, MI

n/a

Spencer Lademan

n/a

GRAND RAPIDS, MI

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

MITCHELL, PHILLIP

PRESIDENT, CHIEF COMPLIANCE OFFICER, CEO OF BUSINESS

yes

07/2012

May 27, 2022

Sep 23, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 28, 2026

$221M

$220M

n/a

2024

Feb 25, 2025

$193M

$192M

n/a

2023

Mar 9, 2024

$165M

$164M

n/a

2022

Mar 3, 2023

$120M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$221M

$193M

14.7%

$120M

22.7%