DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
K•••• • M••••••• A•••• M••••••••• L••
Latest filing Mar 28, 2026
First filing on the tape May 27, 2022 · 17 filings
SEC status approved since Jun 28, 2022
RAUM
$221M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$221M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$55.2M
derived; firm RAUM over IAPD count
Employees
5
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
17 filings and snapshots on the tape
RAUM$221M as of Mar 28, 2026
Mar 3, 2023$120M then
HNW client RAUM$55.2M as of Mar 28, 2026
Mar 3, 2023$74.8M then
State-registered IARs (5.B.3)3 as of Mar 28, 2026
Mar 3, 20232 then
Employees (5.A)5 as of Mar 28, 2026
Mar 3, 20232 then
Private funds: no history
RAUM +15% over the last fiscal year+23% a year over threeIARs 2 to 3
Practice profile
derived from the filing of Mar 28, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $55.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 51derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.2MderivedHNW RAUM over HNW clients
- Average account
- $303,032derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +15%derivedbetween the last two annual amendments
- Advisor growth, one year
- +50%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -33%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$166M75%
- High-net-worth individuals$55.2M25%
- Individual clients
- 156reported
- HNW clients
- 47reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 729reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| P•••••• M•••••••Chartered Financial Analyst | Grand Rapids, Mi | May 12, 2017 | 25 y | 0 |
| R••••• A••••• R•••• | Grand Rapids, Mi | Oct 27, 2023 | 10 y | 0 |
| Z•••••• K•••••• S•••• | Grand Rapids, Mi | May 5, 2025 | 11 y | 0 |
| S•••••• L•••••• | Grand Rapids, Mi | Jul 21, 2026 | 13 y | 3 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
- J••••• T••••• B•••••• to E•••••••• C•••••• M••••••••• L••Sep 23, 2024 · RIA to RIA
- A••••• L•• R•••• to A•••••• C•••••• M••••••••• I•••Feb 6, 2024 · RIA to RIA
- A••••• G••••• to N••••••••• M••••• I••••••••• S•••••••••Sep 8, 2023 · Other
Joined, latest
- S•••••• L•••••• from R•••• I••••••••• A••••••• L••Jul 21, 2026 · Affiliated broker-dealer or bank to independent RIA
- A••••• L•• R•••• from A•••••• C•••••• M••••••••• I•••Oct 6, 2023 · RIA to RIA
- A••••• G••••• from I•• G•••• W••••• M••••••••• L••May 3, 2022 · RIA to RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- M•••••••• P•••••• · President, Chief Compliance Officer, Ceo Of Businesscontrolsince 07/2012 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Grand Rapids, Mi · principal | 4 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- clients down average size upCombination · filing Mar 28, 2026private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $192,662,915 to $220,910,638, advisors 2 to 3, private clients 301 to 203, offices 0 to 0 (2025-02-25 to 2026-03-28)peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 753 to 729May 19, 2025 to Mar 28, 2026
- Charity clients · 3 to 0May 19, 2025 to Mar 28, 2026
- HNW clients · 81 to 47May 19, 2025 to Mar 28, 2026
- Individual clients · 220 to 156May 19, 2025 to Mar 28, 2026
- Employees · 6 to 5May 19, 2025 to Mar 28, 2026
- Discretionary RAUM · $192M to $220MMay 19, 2025 to Mar 28, 2026
- HNW RAUM · $48.1M to $55.2MMay 19, 2025 to Mar 28, 2026
- Individual RAUM · $144M to $166MMay 19, 2025 to Mar 28, 2026
- Non-discretionary RAUM · $271,156 to $756,260May 19, 2025 to Mar 28, 2026
- RAUM · $193M to $221MMay 19, 2025 to Mar 28, 2026
- Advisory employees · 2 to 3Feb 25, 2025 to May 19, 2025
- Employees · 5 to 6Feb 25, 2025 to May 19, 2025
- Financial planning clients · 1-10 to 1-10Feb 25, 2025 to May 19, 2025
- State-registered IARs · 2 to 3Feb 25, 2025 to May 19, 2025
- Accounts · 644 to 753Sep 23, 2024 to Feb 25, 2025
- Charity clients · 0 to 3Sep 23, 2024 to Feb 25, 2025
- HNW clients · 29 to 81Sep 23, 2024 to Feb 25, 2025
- Individual clients · 141 to 220Sep 23, 2024 to Feb 25, 2025
- Discretionary RAUM · $164M to $192MSep 23, 2024 to Feb 25, 2025
- HNW RAUM · $90.7M to $48.1MSep 23, 2024 to Feb 25, 2025
- Individual RAUM · $74.6M to $144MSep 23, 2024 to Feb 25, 2025
- Non-discretionary RAUM · $1.2M to $271,156Sep 23, 2024 to Feb 25, 2025
- RAUM · $165M to $193MSep 23, 2024 to Feb 25, 2025
- Advisory employees · 3 to 2Mar 19, 2024 to Sep 23, 2024
- Employees · 6 to 5Mar 19, 2024 to Sep 23, 2024
- State-registered IARs · 3 to 2Mar 19, 2024 to Sep 23, 2024
- Accounts · 595 to 644Feb 6, 2024 to Mar 9, 2024
- Advisory employees · 5 to 3Feb 6, 2024 to Mar 9, 2024
- HNW clients · 23 to 29Feb 6, 2024 to Mar 9, 2024
- Individual clients · 128 to 141Feb 6, 2024 to Mar 9, 2024
- Employees · 7 to 6Feb 6, 2024 to Mar 9, 2024
- State-registered IARs · 5 to 3Feb 6, 2024 to Mar 9, 2024
- Discretionary RAUM · $120M to $164MFeb 6, 2024 to Mar 9, 2024
- HNW RAUM · $74.8M to $90.7MFeb 6, 2024 to Mar 9, 2024
- Individual RAUM · $44.8M to $74.6MFeb 6, 2024 to Mar 9, 2024
- Non-discretionary RAUM · $0 to $1.2MFeb 6, 2024 to Mar 9, 2024
- RAUM · $120M to $165MFeb 6, 2024 to Mar 9, 2024
- Related insurance company · false to trueFeb 6, 2024 to Mar 9, 2024
- Advisory employees · 6 to 5Nov 21, 2023 to Feb 6, 2024
- Employees · 8 to 7Nov 21, 2023 to Feb 6, 2024
Signals
4 dated events
- J••••• T••••• B•••••• left K•••• • M••••••• A•••• M••••••••• L•• for E•••••••• C•••••• M••••••••• L•• (registered 2024-10-17)Sep 23, 2024 · Advisor changed firm · fact
- A••••• L•• R•••• left K•••• • M••••••• A•••• M••••••••• L•• for A•••••• C•••••• M••••••••• I••• (registered 2024-04-11)Feb 6, 2024 · Advisor changed firm · fact
- A••••• G••••• left K•••• • M••••••• A•••• M••••••••• L•• for N••••••••• M••••• I••••••••• S••••••••• (registered 2023-10-17)Sep 8, 2023 · Advisor changed firm · fact
- K•••• • M••••••• A•••• M••••••••• L•• filed its initial SEC registration (Form ADV)May 27, 2022 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 616-356-2002reportedpublished by the firm, firm site, Sep 17, 2026
- Business phone
- 616-356-2051reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- H••••://WWW.LINKEDIN.COM/COMPANY/K••••-&-M•••••••-ASSET-MANAreportedpublic record, Form ADV, Sep 18, 2026
- Website
- H••••://K••••ANDM•••••••.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 616-356-2002reportedpublic record, Form ADV, Mar 28, 2026
- Contact form
- kroonandmitchell.com/contactreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $55.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026