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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 1b 10b

REBALANCE LLC

CRD 158242

PALO ALTO, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:e8f7aa40-0a36-0d64-56d6-da3d660f2755

Data as of Jul 30, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 3:04 PM UTC and rebuilt at most every 15 minutes.

Relationships: 19
Dated events: 6
On other graphs: 0
Observed: Nov 29, 2011 to Jul 30, 2026
96 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.92 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $1.9BItem 5.F on the latest filing (2026-07-30); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $1.9B
Private client RAUM: $1.8BderivedItem 5.D individuals plus high net worth individuals
Private client share: 92%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 9
RAUM per advisor: $214Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 18
Advisory employees: 7
Offices: 10Schedule D 1.F, beyond the principal office
Accounts: 1,727
Individual clients: 439
High net worth clients: 197
SEC number: 801-72723
CRD: 158242
Filings on the tape: 96
First filed: Nov 29, 2011
Latest filed: Jul 30, 2026
Organised: Limited Liability Company, DE

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
MITCHELL JAY TUCHMAN	n/a	Menlo Park, CA \| PALO ALTO, CA	14	26	2	no
SARAH SWIFT BRANDON	n/a	Santa Barbara, CA \| PALO ALTO, CA	14	17	1	no
CHRISTIE MARIE WHITNEY	Certified Financial Planner	PALO ALTO, CA \| El Dorado Hills, CA	10	27	5	no
SONJA GRACE BREEDING	Certified Financial Planner	PALO ALTO, CA \| Danville, CA	4	22	3	no
Matthew Peter Jude	Certified Financial Planner	PALO ALTO, CA \| Sacramento, CA	3	13	1	no
Svetlana A Kot	n/a	PALO ALTO, CA	2	10	n/a	no
Daniel James Mavraides	n/a	Los Angeles, CA \| PALO ALTO, CA \| Beverly Hills, CA	2	12	2	no
SCOTT DAVID PURITZ	n/a	PALO ALTO, CA \| Bethseda, MD \| Chevy Chase, MD	1	14	n/a	no
Heidi Bao Phan	Certified Financial Planner	PALO ALTO, CA \| Boulder, CO	0	13	2	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
Kot, Svetlana, A	CHIEF COMPLIANCE OFFICER	Na	yes	01/2026	Jul 30, 2026	Jul 30, 2026
PENNY INVESTOR, INC	Owner	C	yes	02/2017	Jul 30, 2026	Jul 30, 2026
PURITZ, SCOTT, DAVID	MANAGING DIRECTOR	Na	yes	08/2019	Jul 30, 2026	Jul 30, 2026
SOMERSET GROUP ENTERPRISE,INC.	Owner	C	yes	02/2017	Jul 30, 2026	Jul 30, 2026
TUCHMAN, MITCHELL, JAY	MANAGING DIRECTOR/CHIEF INVESTMENT OFFICER	Na	yes	06/2011	Jul 30, 2026	Jul 30, 2026
PURITZ, SCOTT, DAVID	Owner	E	yes	02/2017	Mar 28, 2013	Oct 7, 2024
TUCHMAN, MITCHELL, JAY	Owner	E	yes	02/2017	Nov 29, 2011	Oct 7, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Bethesda	Md	United States	1	no
n/a	n/a	n/a	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 15 of 16

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 31, 2026	$1.9B	$1.9B	17	6	10	n/a	n/a
2024	Mar 26, 2025	$1.6B	$1.6B	18	6	10	n/a	n/a
2023	Mar 28, 2024	$1.3B	$1.3B	20	7	11	n/a	n/a
2022	Mar 28, 2023	$1.2B	$1.2B	21	5	9	n/a	n/a
2021	Mar 29, 2022	$1.5B	$1.5B	19	5	0	n/a	n/a
2020	Mar 31, 2021	$984M	$984M	17	6	1	n/a	n/a
2019	Mar 17, 2020	$796M	$796M	17	7	1	n/a	n/a
2018	Mar 12, 2019	$677M	$677M	11	5	3	n/a	n/a
2017	Mar 14, 2018	$587M	$587M	11	5	3	n/a	n/a
2016	Mar 29, 2017	$441M	$441M	11	5	n/a	n/a	n/a
2015	Mar 28, 2016	$334M	$334M	10	4	n/a	n/a	n/a
2014	Feb 27, 2015	$245M	$245M	6	3	n/a	n/a	n/a
2013	Mar 14, 2014	$177M	$177M	6	3	n/a	n/a	n/a
2012	Mar 26, 2013	$115M	$115M	3	2	n/a	n/a	n/a
2011	Mar 14, 2012	$67.6M	$67.6M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	1	0	11.1%	0	0	0	3	2

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$1.9B	$1.6B	23.7%	$1.2B	17.8%	18	18	10	10

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
Marketriders	2	Aug 9, 2016	Sep 28, 2011	CHESTERFIELD, MO	Team lift out	Other	66.7%

Relationships

Registered with (12)

← Heidi Bao PhanAdvisorregistration: current employment
Apr 29, 2026 to presentfactForm ADV
← SCOTT DAVID PURITZAdvisorregistration: current employment
Jan 3, 2025 to presentfactForm ADV
← Daniel James MavraidesAdvisorregistration: current employment
Sep 3, 2024 to presentfactForm ADV
← Svetlana A KotAdvisorregistration: current employment
Feb 5, 2024 to presentfactForm ADV
← Matthew Peter JudeAdvisorregistration: current employment
Jul 20, 2023 to presentfactForm ADV
← SONJA GRACE BREEDINGAdvisorregistration: current employment
Sep 6, 2022 to presentfactForm ADV
← CHRISTIE MARIE WHITNEYAdvisorregistration: current employment
Jul 28, 2016 to presentfactForm ADV
← MITCHELL JAY TUCHMANAdvisorregistration: current employment
Sep 28, 2011 to presentfactForm ADV
← SARAH SWIFT BRANDONAdvisorregistration: current employment
Sep 28, 2011 to presentfactForm ADV
← Jill CarothersAdvisorregistration: previous registration
Sep 30, 2024 to Jan 27, 2026factForm ADV
← DAVID WILLIAM RANNEYAdvisorregistration: previous registration
May 9, 2023 to Mar 25, 2025factForm ADV
← ALISON MAILE CORNWELLAdvisorregistration: previous registration
Nov 18, 2019 to Mar 29, 2022factForm ADV

Controls (4)

← TUCHMAN, MITCHELL, JAYOwnerOWNER, ownership code E, individual
Nov 29, 2011 to Oct 7, 2024factForm ADV
← PURITZ, SCOTT, DAVIDOwnerOWNER, ownership code E, individual
Mar 28, 2013 to Oct 7, 2024factForm ADV
← PENNY INVESTOR, INCOwnerOWNER, ownership code C, foreign entity
May 25, 2018 to Oct 7, 2024factForm ADV
← SOMERSET GROUP ENTERPRISE,INC.OwnerOWNER, ownership code C, foreign entity
May 25, 2018 to Oct 7, 2024factForm ADV

Moved with (1)

← MARKETRIDERSRegistered adviser2 advisors, team lift out, same day
Aug 9, 2016 to Sep 28, 2011factForm ADV

Dated events

1 bookkeeping events (roster, classification and holdings changes) folded below

Occurred
Jan 27, 2026
Advisor changed firm
Jill Carothers left Rebalance Llc for Clarity Wealth Partners (registered 2026-01-22)
Form ADVobserved 4 days ago
Occurred
Mar 25, 2025
Advisor changed firm
David William Ranney left Rebalance Llc for Strategic Advisers Llc (registered 2026-04-08)
Form ADVobserved 4 days ago
Occurred
Mar 29, 2022
Advisor changed firm
Alison Maile Cornwell left Rebalance Llc for Silicon Valley Capital Partners, L.P. (registered 2025-04-04)
Form ADVobserved 4 days ago
Occurred
Sep 7, 2021
Regulatory AUM changed
Rebalance Llc reported RAUM $1.3B, up 27% from $984.3M (2021-07-02 to 2021-09-07)
Form ADVobserved 4 days ago
$266M
Occurred
Jul 31, 2017
Succession filed (Item 4)
Rebalance Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 4 days ago

Show 1 bookkeeping events

Occurred
Dec 14, 2022
Rebalance Llc reported 9 offices beyond its principal office, up from 0 (2022-11-29 to 2022-12-14)

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:e8f7aa40-0a36-0d64-56d6-da3d660f2755
First observed: Nov 29, 2011
Last observed: Jul 30, 2026 51 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

REBALANCE LLC

CRD 158242

PALO ALTO, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:e8f7aa40-0a36-0d64-56d6-da3d660f2755

Data as of Jul 30, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 3:04 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

MITCHELL JAY TUCHMAN

n/a

Menlo Park, CA | PALO ALTO, CA

SARAH SWIFT BRANDON

n/a

Santa Barbara, CA | PALO ALTO, CA

CHRISTIE MARIE WHITNEY

Certified Financial Planner

PALO ALTO, CA | El Dorado Hills, CA

SONJA GRACE BREEDING

Certified Financial Planner

PALO ALTO, CA | Danville, CA

Matthew Peter Jude

Certified Financial Planner

PALO ALTO, CA | Sacramento, CA

Svetlana A Kot

n/a

PALO ALTO, CA

n/a

Daniel James Mavraides

n/a

Los Angeles, CA | PALO ALTO, CA | Beverly Hills, CA

SCOTT DAVID PURITZ

n/a

PALO ALTO, CA | Bethseda, MD | Chevy Chase, MD

n/a

Heidi Bao Phan

Certified Financial Planner

PALO ALTO, CA | Boulder, CO

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

Kot, Svetlana, A

CHIEF COMPLIANCE OFFICER

yes

01/2026

Jul 30, 2026

PENNY INVESTOR, INC

Owner

yes

02/2017

Jul 30, 2026

PURITZ, SCOTT, DAVID

MANAGING DIRECTOR

yes

08/2019

Jul 30, 2026

SOMERSET GROUP ENTERPRISE,INC.

Owner

yes

02/2017

Jul 30, 2026

TUCHMAN, MITCHELL, JAY

MANAGING DIRECTOR/CHIEF INVESTMENT OFFICER

yes

06/2011

Jul 30, 2026

PURITZ, SCOTT, DAVID

Owner

yes

02/2017

Mar 28, 2013

Oct 7, 2024

TUCHMAN, MITCHELL, JAY

Owner

yes

02/2017

Nov 29, 2011

Oct 7, 2024

City

State

Country

Employees

Also broker-dealer

Bethesda

United States

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 31, 2026

$1.9B

n/a

2024

Mar 26, 2025

$1.6B

n/a

2023

Mar 28, 2024

$1.3B

n/a

2022

Mar 28, 2023

$1.2B

n/a

2021

Mar 29, 2022

$1.5B

n/a

2020

Mar 31, 2021

$984M

n/a

2019

Mar 17, 2020

$796M

n/a

2018

Mar 12, 2019

$677M

n/a

2017

Mar 14, 2018

$587M

n/a

2016

Mar 29, 2017

$441M

n/a

2015

Mar 28, 2016

$334M

n/a

2014

Feb 27, 2015

$245M

n/a

2013

Mar 14, 2014

$177M

n/a

2012

Mar 26, 2013

$115M

n/a

2011

Mar 14, 2012

$67.6M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

11.1%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$1.9B

$1.6B

23.7%

$1.2B

17.8%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

Marketriders

Aug 9, 2016

Sep 28, 2011

CHESTERFIELD, MO

Team lift out

Other

66.7%