DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Rebalance LLC

Independent wealth managerPalo Alto, CaliforniaCRD 158242SEC 801-72723websiteIAPD
Latest filing Jul 30, 2026
First filing on the tape Nov 29, 2011 · 96 filings
SEC status approved since Sep 28, 2011
RAUM
$1.9B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
92%
$1.8B individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$214M
derived; firm RAUM over IAPD count
Employees
18
7 advisory (5.B.1)
Offices
10
beyond the principal office
Private funds
0
reported on Schedule D
History
96 filings and snapshots on the tape
RAUM$1.9B as of Jul 30, 2026
Mar 14, 2012$67.6M then
HNW client RAUM$1.4B as of Jul 30, 2026
Mar 14, 2018$391M then
State-registered IARs (5.B.3)9 as of Jul 30, 2026
Mar 14, 20120 then
Employees (5.A)18 as of Jul 30, 2026
Mar 26, 20133 then
Private funds: no history
RAUM +24% over the last fiscal year+18% a year over threeIARs 7 to 9
Practice profile
derived from the filing of Jul 30, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$214MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
71derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$7.0MderivedHNW RAUM over HNW clients
Average account
$1.1MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
7.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
0.8derived11 offices incl. principal (1.F.5)
RAUM growth, one year
+24%derivedbetween the last two annual amendments
Advisor growth, one year
+14%derivedItem 5.B.3 between annual amendments
Client growth, one year
-1.2%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.4B72%
  • Individuals$404M21%
  • Charitable organizations$130M6.8%
  • Pension and profit-sharing plans$14.4M0.7%
Individual clients
439reported
HNW clients
197reported
Pension plan clients
17reported
Charitable clients
3reported
Accounts
1,727reported
Financial planning clients
251-500reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.92 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Mitchell Jay TuchmanMenlo Park, Ca Sep 28, 201126 y2
Sarah Swift BrandonSanta Barbara, Ca Sep 28, 201117 y1
Christie Marie WhitneyCertified Financial PlannerPalo Alto, Ca Jul 28, 201627 y5
Sonja Grace BreedingCertified Financial PlannerPalo Alto, Ca Sep 6, 202222 y3
Matthew Peter JudeCertified Financial PlannerPalo Alto, Ca Jul 20, 202313 y1
Svetlana A KotPalo Alto, CaFeb 5, 202410 y0
Daniel James MavraidesLos Angeles, Ca Sep 3, 202412 y2
Scott David PuritzPalo Alto, Ca Jan 3, 202514 y0
Heidi Bao PhanCertified Financial PlannerPalo Alto, Ca Apr 29, 202613 y2
Advisor movement
1 left, 1 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 11% of current headcount2 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • A Svetlana Kot · Chief Compliance Officercontrol
      since 01/2026 · owns less than 5%
    • David Scott Puritz · Managing Directorcontrol
      since 08/2019 · owns less than 5%
    • Jay Mitchell Tuchman · Managing Director/Chief Investment Officercontrol
      since 06/2011 · owns less than 5%
    • David Scott Puritz · Ownercontrol
      since 02/2017 · owns 75% or more of Somerset Group Enterprise,Inc.
    • Jay Mitchell Tuchman · Ownercontrol
      since 02/2017 · owns 75% or more of Penny Investor, Inc
    Entity owners
    • Penny Investor, Inc · Owner
      direct · owns 25% to 50%
    • Somerset Group Enterprise,Inc. · Owner
      direct · owns 25% to 50%
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Palo Alto, Ca · principal910
    Mt Pleasant, Sc000
    San Rafael, Ca001
    Offices
    Schedule D 1.F, the 25 largest
    • Bethesda, MD1 employees
    • , 1 employees
    ADV anomalies
    2 against comparable advisers; where to look, not conclusions
    • high office count relative to headcountStatic outlier · filing Jul 30, 2026
      offices per registered advisor of 1.2 against a peer median of 0.3 (529 comparable advisers, 98.0th percentile, 3.8 robust deviations)
      peers: independent wealth managers, $1B to $5B (529) · 98% percentile
    • control person changedChange between filings · filing Jul 30, 2026
      Kot, Svetlana, A (CHIEF COMPLIANCE OFFICER) appeared on Schedule A between the filings of 2018-05-25 and 2026-07-30
      peers: independent wealth managers, $1B to $5B (1,360)
    What changed
    consecutive filings, newest first
    • Advisory employees · 6 to 7
      Mar 31, 2026 to May 15, 2026
    • Employees · 17 to 18
      Mar 31, 2026 to May 15, 2026
    • State-registered IARs · 8 to 9
      Mar 31, 2026 to May 15, 2026
    • Accounts · 1,607 to 1,727
      Jan 27, 2026 to Mar 31, 2026
    • Advisory employees · 5 to 6
      Jan 27, 2026 to Mar 31, 2026
    • HNW clients · 239 to 197
      Jan 27, 2026 to Mar 31, 2026
    • Individual clients · 405 to 439
      Jan 27, 2026 to Mar 31, 2026
    • Pension plan clients · 5 to 17
      Jan 27, 2026 to Mar 31, 2026
    • Financial planning clients · 26-50 to 251-500
      Jan 27, 2026 to Mar 31, 2026
    • State-registered IARs · 6 to 8
      Jan 27, 2026 to Mar 31, 2026
    • Discretionary RAUM · $1.6B to $1.9B
      Jan 27, 2026 to Mar 31, 2026
    • HNW RAUM · $1.2B to $1.4B
      Jan 27, 2026 to Mar 31, 2026
    • Individual RAUM · $270M to $404M
      Jan 27, 2026 to Mar 31, 2026
    • Pension RAUM · $7.5M to $14.4M
      Jan 27, 2026 to Mar 31, 2026
    • RAUM · $1.6B to $1.9B
      Jan 27, 2026 to Mar 31, 2026
    • Advisory employees · 6 to 5
      Aug 12, 2025 to Jan 27, 2026
    • Employees · 18 to 17
      Aug 12, 2025 to Jan 27, 2026
    • State-registered IARs · 7 to 6
      Aug 12, 2025 to Jan 27, 2026
    • Other offices · 11 to 10
      Aug 12, 2025 to Jan 27, 2026
    • Other offices · 10 to 11
      Mar 26, 2025 to Aug 12, 2025
    • Accounts · 1,609 to 1,607
      Oct 7, 2024 to Mar 26, 2025
    • Advisory employees · 8 to 6
      Oct 7, 2024 to Mar 26, 2025
    • HNW clients · 214 to 239
      Oct 7, 2024 to Mar 26, 2025
    • Individual clients · 443 to 405
      Oct 7, 2024 to Mar 26, 2025
    • Pension plan clients · 13 to 5
      Oct 7, 2024 to Mar 26, 2025
    • Employees · 21 to 18
      Oct 7, 2024 to Mar 26, 2025
    • Financial planning clients · 101-250 to 26-50
      Oct 7, 2024 to Mar 26, 2025
    • State-registered IARs · 9 to 7
      Oct 7, 2024 to Mar 26, 2025
    • Discretionary RAUM · $1.3B to $1.6B
      Oct 7, 2024 to Mar 26, 2025
    • HNW RAUM · $965M to $1.2B
      Oct 7, 2024 to Mar 26, 2025
    • Individual RAUM · $295M to $270M
      Oct 7, 2024 to Mar 26, 2025
    • Pension RAUM · $23.0M to $7.5M
      Oct 7, 2024 to Mar 26, 2025
    • RAUM · $1.3B to $1.6B
      Oct 7, 2024 to Mar 26, 2025
    • Advisory employees · 7 to 8
      Sep 20, 2024 to Oct 7, 2024
    • Employees · 20 to 21
      Sep 20, 2024 to Oct 7, 2024
    • State-registered IARs · 8 to 9
      Sep 20, 2024 to Oct 7, 2024
    • Other offices · 11 to 10
      Mar 28, 2024 to Sep 6, 2024
    • Accounts · 1,642 to 1,609
      Nov 8, 2023 to Mar 25, 2024
    • Advisory employees · 6 to 7
      Nov 8, 2023 to Mar 25, 2024
    • Charity clients · 2 to 3
      Nov 8, 2023 to Mar 25, 2024
    Signals
    6 dated events
    • Jill Carothers left Rebalance Llc for Clarity Wealth Partners (registered 2026-01-22)
      Jan 27, 2026 · Advisor changed firm · fact
    • David William Ranney left Rebalance Llc for Strategic Advisers Llc (registered 2026-04-08)
      Mar 25, 2025 · Advisor changed firm · fact
    • Rebalance Llc reported 9 offices beyond its principal office, up from 0 (2022-11-29 to 2022-12-14)
      Dec 14, 2022 · Office count change · derived
    • Alison Maile Cornwell left Rebalance Llc for Silicon Valley Capital Partners, L.P. (registered 2025-04-04)
      Mar 29, 2022 · Advisor changed firm · fact
    • Rebalance Llc reported RAUM $1.3B, up 27% from $984.3M (2021-07-02 to 2021-09-07)
      Sep 7, 2021 · RAUM change · derived
    • Rebalance Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)
      Jul 31, 2017 · Succession (Item 4) · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business email
    info@rebalance360.comreportedpublished by the firm, firm site, Sep 15, 2026
    Business phone
    650-396-3900reportedpublished by the firm, firm site, Sep 15, 2026
    Firm profile
    linkedin.com/company/rebalance360reportedpublic record, Form ADV, Sep 17, 2026
    Website
    REBALANCE360.COMreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    650-396-3900reportedpublic record, Form ADV, Jul 30, 2026
    Contact form
    rebalance360.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
    Team page
    rebalance360.com/about-us/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $214Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026