DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Registered advisor

Bert Leroy Falley

Merit Financial AdvisorsBD affiliatedLawrence, Ks IA-onlyIAPD 2309631

Feed of 09/15/2026

At current firm

0 y

since Jan 9, 2026

In the industry

33 y

since Feb 11, 1993 (earliest exam, job or registration)

Prior registered firms

IAPD previous registrations

State registrations

current, as an IAR

Firms today

current registrations

Exams

S63, S65

IA exams only

Book size

not public

not estimated here

Signals

dated events on this person

Registration history

IAPD current and previous registrations

Merit Financial Advisors BD affiliated current
since Jan 9, 2026 · Meriden, Ks
Wealthcare Advisory Partners LLC BD affiliated
Sep 11, 2020 to Feb 25, 2026 · West Chester, Pa
Avantax Advisory Services former
Oct 25, 2019 to Sep 15, 2020 · Irving, Tx
1st Global Advisors Inc former
Nov 9, 2007 to Oct 25, 2019 · Topeka, Ks
Transamerica Financial Advisors, Inc. unclassified
Jul 31, 1998 to Nov 13, 2007 · Topeka, Ks
Private Client Financial Services unclassified
May 16, 1994 to Dec 31, 2006 · Topeka, Ks

Moves

a registration end followed by a registration begin elsewhere

Wealthcare Advisory Partners LLC to Merit Financial Advisors
left Feb 25, 2026, registered Jan 9, 2026 (-47 days) · RIA to RIA · moved with a team
Avantax Advisory Services to Wealthcare Advisory Partners LLC
left Sep 15, 2020, registered Sep 11, 2020 (-4 days) · Affiliated broker-dealer or bank to independent RIA · moved with a team
1st Global Advisors Inc to Avantax Advisory Services
left Oct 25, 2019, registered Oct 25, 2019 (0 days) · corporate re-registration, not a move
Transamerica Financial Advisors, Inc. to 1st Global Advisors Inc
left Nov 13, 2007, registered Nov 9, 2007 (-4 days) · Other
Private Client Financial Services to Transamerica Financial Advisors, Inc.
left Dec 31, 2006, registered Jul 31, 1998 (-3075 days) · Other

Signals

Bert Leroy Falley left Wealthcare Advisory Partners Llc for Merit Financial Advisors (registered 2026-01-09)
Feb 25, 2026 · Advisor changed firm · fact

Transition signals

Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.

Provenance

Source: IAPD individual compilation feedreportedadviserinfo.sec.gov
Firm class: Broker-dealer affiliated wealth managerderived
Years in industry: 33derivedfrom the earliest dated exam, employment or registration
Not published: disclosure flags, outside business text, branch street address