DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

W••••••••• A••••••• P••••••• L••

Broker-dealer affiliated wealth managerWest Chester, PennsylvaniaCRD 171976SEC 801-80067websiteIAPD
Latest filing Aug 12, 2026
First filing on the tape Jul 2, 2014 · 112 filings
SEC status approved since Jul 14, 2014
RAUM
$8.3B
reported, Item 5.F
Discretionary
96%
of RAUM
Private clients
93%
$7.7B individuals and HNW
Advisors
176
registered through the firm on IAPD
RAUM per advisor
$47.1M
derived; firm RAUM over IAPD count
Employees
243
173 advisory (5.B.1)
Offices
69
beyond the principal office
Private funds
0
reported on Schedule D
History
112 filings and snapshots on the tape
RAUM$8.3B as of Aug 12, 2026
Mar 31, 2015$17.0M then
HNW client RAUM$5.3B as of Aug 12, 2026
Mar 29, 2018$372M then
State-registered IARs (5.B.3)173 as of Aug 12, 2026
Mar 31, 201510 then
Employees (5.A)243 as of Aug 12, 2026
Mar 31, 201510 then
Private funds: no history
RAUM +38% over the last fiscal year+28% a year over threeIARs 154 to 173
Practice profile
derived from the filing of Aug 12, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • p••••••• led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$47.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
61derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.4MderivedHNW RAUM over HNW clients
Average account
$335,891derivedRAUM over accounts (5.F.2.f)
Discretionary
96%derivedof RAUM
Institutional
6.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
2.5derived70 offices incl. principal (1.F.5)
RAUM growth, one year
+38%derivedbetween the last two annual amendments
Advisor growth, one year
+12%derivedItem 5.B.3 between annual amendments
Client growth, one year
+20%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Financial planning clients
1,500reportedItem 5.H
Wrap fee program
$2.7BreportedItem 5.I
Custody
$1.6B, 2,308 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Firms absorbed, 24 months
1derivedhalf or more of a firm's advisors moved here within 14 days
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • marketing includes testimonials (5.L.1.c)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$5.3B64%
  • Individuals$2.4B29%
  • Pension and profit-sharing plans$462M5.6%
  • Corporations and businesses$90.7M1.1%
  • Charitable organizations$42.7M0.5%
Individual clients
8,512reported
HNW clients
2,184reported
Pension plan clients
174reported
Charitable clients
41reported
Accounts
24,675reported
Financial planning clients
1,500reported
Wrap fee programs
$562M sponsored, $0 managedreported
Custody of client assets
$1.6B for 2,308 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.93 fund_share=0.0 institutional_share=0.06 related_bd=true related_bank=false bd_reps=107.0derived
Advisors registered through the firm
171 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
A••• J•••• S•••••Certified Financial PlannerWarminster, Pa Oct 31, 200630 y2
N••• I•• G•••••Chartered Financial ConsultantDoylestown, Pa Sep 10, 201217 y1
J••• E••••••• S•••••Horsham, Pa Sep 11, 201230 y3
M••••• W•••••• M•••••Certified Financial Planner, Chartered Financial ConsultantHorsham, Pa Sep 20, 201229 y3
D•••• A••• K•••••Bloomfield Hills, Mi Dec 14, 201237 y3
M••• B•••••Chartered Financial ConsultantWest Chester, PaDec 10, 201442 y1
R•••••• R•••••••Certified Financial PlannerWest Chester, PaDec 15, 201418 y2
B•••• E••••• F••••••Leesburg, Va Mar 6, 201525 y4
A••••• M••••• M•••••West Chester, Pa Mar 16, 201527 y2
L••• L••• D•••••West Chester, Pa Aug 5, 201530 y3
F••••••• E•••• H•••Alpharetta, Ga Aug 5, 201521 y1
J••••••• A••• O•••••West Chester, Pa Aug 5, 201527 y1
J•••••• T••••• J••••Certified Financial PlannerAlpharetta, Ga Aug 5, 201528 y1
C••••••••• T••••• U•••••Certified Financial Planner, Chartered Financial ConsultantPhoenix, Az Feb 3, 201624 y3
J••••••• A••••• J••••••Certified Financial PlannerSaline, Mi Jun 2, 201630 y2
R•••••• H•••••• H••La Plata, Md Oct 27, 201632 y6
D••••• C•••••• M•••••••Certified Financial PlannerWestchester, Pa Jan 11, 201713 y1
D••••• M••••• S••••••Certified Financial PlannerWest Chester, Pa Feb 3, 201733 y2
J•• P•••• W••••••Havertown, Pa Feb 6, 201719 y1
M••• A••••• F•••••Phoenix, Az Mar 1, 201714 y1
A•••••• A•••• T•••••Atkins, Ia Mar 22, 201731 y3
J•••• M•••••• Z•••••Alpharetta, Ga Apr 18, 201711 y0
J••• E••••• T•••••••••Sterling, Va Jun 22, 201730 y3
W•••••• E••••• B•••••Crossville, Tn Oct 23, 201713 y2
J•••• F•••••••• M•••••West Chester, Pa Nov 1, 201725 y3
E•••••••• W••• C•••••••West Chester, Pa Jan 24, 201817 y2
A••••• E•••••••• P•••••• W••••••Chartered Financial ConsultantWest Chester, Pa Feb 7, 201814 y0
M•••••• R••••• C••••••••West Chester, Pa Feb 7, 201811 y0
J••••• G•••• R•••••••Horsham, Pa Feb 7, 201826 y2
T••••• K•••••• B••••West Chester, Pa Feb 7, 201820 y3
K•••• R••••Certified Financial PlannerExton, Pa Feb 8, 201815 y1
J•••• W•••• F•••••••West Chester, Pa Feb 13, 201814 y1
C••• S•••••• W•••••••Marietta, Ga Feb 14, 201822 y1
M••• W•••••• L••••West Chester, Pa Apr 27, 201834 y3
B•••• T••••• C•••Certified Financial PlannerGilette, Nj Apr 27, 201825 y4
S••••• J•• P••••••West Chester, Pa Jul 2, 201831 y2
M•••• C•••••••• C••••Merion Station, Pa Sep 7, 201833 y2
B•••• E•••• S•••••••Certified Financial PlannerWest Chester, Pa Feb 6, 201931 y3
K•••••• D••••• S•••••••West Chester, Pa Feb 6, 201911 y1
C•••• K•• D••Houston, Tx Feb 6, 201942 y1
All 171 advisors at W••••••••• A••••••• P••••••• L••
Advisor movement
24 left, 31 joined in 12 months
net +7 in 12 months0 left in 90 days13 joined in 90 daysdeparture rate 14% of current headcount34 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • D••••••••• J••••• · Chief Financial Officercontrol
    since 04/2018 · owns less than 5%
  • K•••••• J••••• J••••• · Chief Compliance Officercontrol
    since 04/2021 · owns less than 5%
  • M••••• R•••••• E•••• · Chief Investment Officercontrol
    since 04/2018 · owns less than 5%
  • R••••• M••••••• T••••• · Presidentcontrol
    since 08/2018 · owns less than 5%
Entity owners
  • W••••••••• P••••• H••••••• L•• · Member
    direct · owns 75% or more
  • N•••••••• H••••••• C••••••••• L•• · Member
    indirect · owns 25% to 50% of W••••••••• H••••••• L••
  • W••••••••• H••••••• L•• · Manager And Sole Member
    indirect · owns 75% or more of W••••••••• L••
  • W••••••••• L•• · Member
    indirect · owns 50% to 75% of W••••••••• P••••••• L••
  • W••••••••• L•• · Member
    indirect · owns 75% or more of W••••••••• P••••• I•••
  • W••••••••• P••••• I••• · Member
    indirect · owns 25% to 50% of W••••••••• P••••••• L••
  • W••••••••• P••••••• L•• · Member
    indirect · owns 75% or more of W••••••••• P••••• H••••••• L••
Related persons
Schedule D 7.A
Advisers that list W••••••••• A••••••• P••••••• L•• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
West Chester, Pa · principal1754082
Horsham, Pa1220
Bloomfield Hills, Mi1000
B••• Bell, Pa700
Alpharetta, Ga720
Winchester, Va610
Marietta, Ga520
Exton, Pa510
Easton, Pa440
Winstonsalem, Nc410
Shreveport, La310
Houston, Tx3021
L••••Burg, Va310
Scappoose, Or310
Marlton, Nj310
Novi, Mi200
Jupiter, Fl210
Charlottesville, Va211
Leesburg, Va200
Neptune, Nj220
Post-acquisition retention
advisors of absorbed firms still registered here after the move
Firms absorbed
3 since 2015, 1 in 24 monthsderived
Advisors acquired
12derived
Still registered after 90 days
100% of 6derived
After 180 days
100% of 6derived
After 365 days
100% of 6derived
After 730 days
100% of 6derived
Team lift-outs after
4derivedteams that left this firm within two years of an absorption

Lower bound: a person who left the industry is on neither side of the tape, and a re-registration to an affiliated CRD of the same group counts as a departure.

Offices
Schedule D 1.F, the 25 largest
  • Marietta, GA8 employees
  • Horsham, PA7 employees
  • Winchester, VA7 employees
  • Leawood, KS7 employees
  • Berkeley Heights, NJ6 employees
  • Leesburg, VA5 employees
  • L•••••••, KS4 employees
  • Alpharetta, GA4 employees
  • Cedar Knolls, NJ4 employees
  • Winston-Salem, NC4 employees
  • Exton, PA4 employees
  • Topeka, KS4 employees
  • Neptune, NJ3 employees
  • Scappoose, OR3 employees
  • Sterling, VA3 employees
  • Phoenix, AZ3 employees
  • Woodstock, GA2 employees
  • B••• Bell, PA2 employees
  • Charlottesville, VA2 employees
  • Shreveport, LA2 employees
  • 95926, CA2 employees
  • Houston, TX1 employees
  • Crossville, TN1 employees
  • Indianola, IA1 employees
What changed
consecutive filings, newest first
  • Accounts · 19,986 to 24,675
    Jan 15, 2026 to Mar 24, 2026
  • Advisory employees · 154 to 173
    Jan 15, 2026 to Mar 24, 2026
  • BD registered reps · 92 to 107
    Jan 15, 2026 to Mar 24, 2026
  • Charity clients · 39 to 41
    Jan 15, 2026 to Mar 24, 2026
  • Corporate clients · 40 to 37
    Jan 15, 2026 to Mar 24, 2026
  • HNW clients · 1,511 to 2,184
    Jan 15, 2026 to Mar 24, 2026
  • Individual clients · 7,387 to 8,512
    Jan 15, 2026 to Mar 24, 2026
  • Pension plan clients · 165 to 174
    Jan 15, 2026 to Mar 24, 2026
  • Assets in custody · $1.2B to $1.6B
    Jan 15, 2026 to Mar 24, 2026
  • Employees · 219 to 243
    Jan 15, 2026 to Mar 24, 2026
  • Insurance-licensed employees · 9 to 21
    Jan 15, 2026 to Mar 24, 2026
  • State-registered IARs · 154 to 173
    Jan 15, 2026 to Mar 24, 2026
  • Discretionary RAUM · $5.7B to $7.9B
    Jan 15, 2026 to Mar 24, 2026
  • HNW RAUM · $3.5B to $5.3B
    Jan 15, 2026 to Mar 24, 2026
  • Individual RAUM · $2.0B to $2.4B
    Jan 15, 2026 to Mar 24, 2026
  • Non-discretionary RAUM · $327M to $344M
    Jan 15, 2026 to Mar 24, 2026
  • Pension RAUM · $461M to $462M
    Jan 15, 2026 to Mar 24, 2026
  • RAUM · $6.0B to $8.3B
    Jan 15, 2026 to Mar 24, 2026
  • Related broker-dealer · false to true
    Jan 15, 2026 to Mar 24, 2026
  • Wrap assets (sponsor) · $487M to $562M
    Jan 15, 2026 to Mar 24, 2026
  • Financial planning clients · More than 500 to More than 500
    Jun 17, 2025 to Jul 22, 2025
  • Accounts · 17,793 to 19,986
    Dec 18, 2024 to Apr 1, 2025
  • Advisory employees · 145 to 154
    Dec 18, 2024 to Apr 1, 2025
  • BD registered reps · 96 to 92
    Dec 18, 2024 to Apr 1, 2025
  • Charity clients · 32 to 39
    Dec 18, 2024 to Apr 1, 2025
  • Corporate clients · 38 to 40
    Dec 18, 2024 to Apr 1, 2025
  • HNW clients · 1,009 to 1,511
    Dec 18, 2024 to Apr 1, 2025
  • Individual clients · 7,173 to 7,387
    Dec 18, 2024 to Apr 1, 2025
  • Pension plan clients · 126 to 165
    Dec 18, 2024 to Apr 1, 2025
  • Assets in custody · $439M to $1.2B
    Dec 18, 2024 to Apr 1, 2025
  • Employees · 210 to 219
    Dec 18, 2024 to Apr 1, 2025
  • Insurance-licensed employees · 13 to 9
    Dec 18, 2024 to Apr 1, 2025
  • State-registered IARs · 145 to 154
    Dec 18, 2024 to Apr 1, 2025
  • Discretionary RAUM · $4.3B to $5.7B
    Dec 18, 2024 to Apr 1, 2025
  • HNW RAUM · $2.4B to $3.5B
    Dec 18, 2024 to Apr 1, 2025
  • Individual RAUM · $1.8B to $2.0B
    Dec 18, 2024 to Apr 1, 2025
  • Non-discretionary RAUM · $256M to $327M
    Dec 18, 2024 to Apr 1, 2025
  • Pension RAUM · $269M to $461M
    Dec 18, 2024 to Apr 1, 2025
  • RAUM · $4.5B to $6.0B
    Dec 18, 2024 to Apr 1, 2025
  • Wrap assets (sponsor) · $583M to $487M
    Dec 18, 2024 to Apr 1, 2025
Signals
60 dated events
  • I•• A••••••• L••'s advisors moved to W••••••••• A••••••• P••••••• L•• (Easton, PA): 6 of 8 registered, on the same day
    Sep 17, 2026 · Firm absorbed (people side) · derived
  • Z•••••• E••••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-06-03)
    Jun 18, 2026 · a•••••• firm change · fact
  • T••••• D••••• G•••••• left W••••••••• A••••••• P••••••• L•• for R•••••• J•••• F•••••••• S••••••• A•••••••• I•• (registered 2026-06-08)
    Jun 12, 2026 · a•••••• firm change · fact
  • B•••••• T••••• S•••••• left W••••••••• A••••••• P••••••• L•• for R•••••• J•••• F•••••••• S••••••• A•••••••• I•• (registered 2026-06-08)
    Jun 12, 2026 · a•••••• firm change · fact
  • D••••• R•• G•••••• left W••••••••• A••••••• P••••••• L•• for L•• F•••••••• L•• (registered 2017-11-08)
    Jun 12, 2026 · a•••••• firm change · fact
  • C•••••• J••••• S•••••••• left W••••••••• A••••••• P••••••• L•• for L•• F•••••••• L•• (registered 2017-11-08)
    Jun 12, 2026 · a•••••• firm change · fact
  • 2 advisors left W••••••••• A••••••• P••••••• L•• (West Chester, PA) for R•••••• J•••• F•••••••• S••••••• A•••••••• I•• on the same day
    Jun 12, 2026 · Team lift-out · derived
  • 2 advisors left W••••••••• A••••••• P••••••• L•• (West Chester, PA) for L•• F•••••••• L•• on the same day
    Jun 12, 2026 · Team lift-out · derived
  • S•••••• M•••••• B•••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-02-13)
    May 15, 2026 · a•••••• firm change · fact
  • P•••• L• B•••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-02-13)
    May 15, 2026 · a•••••• firm change · fact
  • W••••• L••••• H•••••••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-02-13)
    May 15, 2026 · a•••••• firm change · fact
  • M•••••• P••••• P••••••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-02-13)
    May 15, 2026 · a•••••• firm change · fact
  • E•••• S•••• W•••••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-02-13)
    May 15, 2026 · a•••••• firm change · fact
  • M••• A• W•••••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-02-13)
    May 15, 2026 · a•••••• firm change · fact
  • P••••• J•••• P••••••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-02-13)
    May 15, 2026 · a•••••• firm change · fact
  • J•••• D•••• F••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••••• L•• (registered 2026-02-13)
    May 15, 2026 · a•••••• firm change · fact
  • 4 advisors left W••••••••• A••••••• P••••••• L•• (Leawood, KS) for P•••••• A•••••••• L•• on the same day
    May 15, 2026 · Team lift-out · derived
  • G•••••• K•••• K•••••• left W••••••••• A••••••• P••••••• L•• for P•••••• A•••••• G••••• L•• (registered 2026-04-27)
    May 8, 2026 · a•••••• firm change · fact
  • T•••••• P••• H•••••• left W••••••••• A••••••• P••••••• L•• for G•••••• W••••• P•••••••• L•• (registered 2025-08-14)
    Apr 9, 2026 · a•••••• firm change · fact
  • W••••••••• A••••••• P••••••• L•• reported RAUM $8.3B, up 38% from $6.0B (2026-01-15 to 2026-03-24)
    Mar 24, 2026 · RAUM change · derived
  • L•• O•••••• M••••• left W••••••••• A••••••• P••••••• L•• for E•••••• A••••••• G••••• L•• (registered 2026-08-24)
    Mar 23, 2026 · a•••••• firm change · fact
  • B••• L•••• F••••• left W••••••••• A••••••• P••••••• L•• for M•••• F•••••••• A••••••• (registered 2026-01-09)
    Feb 25, 2026 · a•••••• firm change · fact
  • M•••••• C•••••••• H•••••• left W••••••••• A••••••• P••••••• L•• for M•••• F•••••••• A••••••• (registered 2026-01-09)
    Feb 25, 2026 · a•••••• firm change · fact
  • C•••• D••• A•••••• left W••••••••• A••••••• P••••••• L•• for M•••• F•••••••• A••••••• (registered 2026-01-09)
    Feb 25, 2026 · a•••••• firm change · fact
  • J•••• R•••••• C•••••• left W••••••••• A••••••• P••••••• L•• for M•••• F•••••••• A••••••• (registered 2026-01-09)
    Feb 25, 2026 · a•••••• firm change · fact
  • B•••• P• L••• left W••••••••• A••••••• P••••••• L•• for M•••• F•••••••• A••••••• (registered 2026-02-19)
    Feb 25, 2026 · a•••••• firm change · fact
  • 5 advisors left W••••••••• A••••••• P••••••• L•• (L•••••••, KS) for M•••• F•••••••• A••••••• on the same day
    Feb 25, 2026 · Team lift-out · derived
  • M•••••• B•••••••• left W••••••••• A••••••• P••••••• L•• for E•••••• A••••••• G••••• L•• (registered 2026-03-24)
    Feb 18, 2026 · a•••••• firm change · fact
  • 2 advisors left C•••••• W••••• M••••••••• I••• (Wilmington, DE) for W••••••••• A••••••• P••••••• L•• on the same day
    Dec 31, 2025 · Team lift-out · derived
  • M•••••• E••••• L•••• left W••••••••• A••••••• P••••••• L•• for O•••• P•••••••• S••••••••• L•• (registered 2026-02-23)
    Dec 19, 2025 · a•••••• firm change · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Firm profile
linkedin.com/company/long-financial-groupreportedpublic record, Form ADV, Sep 18, 2026
Firm profile
linkedin.com/company/paluck-capital-managementreportedpublic record, Form ADV, Sep 18, 2026
Website
wealthcarelv.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
804.644.4711reportedpublic record, Form ADV, Aug 12, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Broker-dealer affiliated wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$47.1Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026