DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Registered advisor

Robert S Choy

Robert W. Baird & Co. Incorporatedmixed wealthSan Jose, Ca dual registrantIAPD 2641028

Certified Financial Planner

Feed of 09/14/2026

At current firm

1 y

since Aug 28, 2025

In the industry

25 y

since Jan 29, 2001 (earliest exam, job or registration)

Prior registered firms

IAPD previous registrations

State registrations

current, as an IAR

Firms today

current registrations

Exams

S63, S66

IA exams only

Book size

not public

not estimated here

Signals

dated events on this person

Registration history

IAPD current and previous registrations

Robert W. Baird & Co. Incorporated mixed wealth current
since Aug 28, 2025 · San Jose, Ca
Edelman Financial Engines independent RIA
Nov 1, 2018 to Sep 26, 2025 · Santa Clara, Ca
Edelman Financial Services, LLC former
Aug 8, 2016 to Nov 1, 2018 · Santa Clara, Ca
Strategic Advisers LLC national BD
Aug 17, 2007 to Aug 1, 2016 · Campbell, Ca
Citigroup Global Markets Inc. BD affiliated
Feb 18, 2005 to May 18, 2007 · Honolulu, Hi
Merrill Lynch, Pierce, Fenner & Smith Incorporated wirehouse
Mar 27, 2001 to Feb 22, 2005 · Honolulu, Hi

Moves

a registration end followed by a registration begin elsewhere

Edelman Financial Engines to Robert W. Baird & Co. Incorporated
left Sep 26, 2025, registered Aug 28, 2025 (-29 days) · RIA to RIA
Edelman Financial Services, LLC to Edelman Financial Engines
left Nov 1, 2018, registered Nov 1, 2018 (0 days) · corporate re-registration, not a move
Strategic Advisers LLC to Edelman Financial Services, LLC
left Aug 1, 2016, registered Aug 8, 2016 (7 days) · Other
Citigroup Global Markets Inc. to Strategic Advisers LLC
left May 18, 2007, registered Aug 17, 2007 (91 days) · Other
Merrill Lynch, Pierce, Fenner & Smith Incorporated to Citigroup Global Markets Inc.
left Feb 22, 2005, registered Feb 18, 2005 (-4 days) · Other

Signals

Robert S Choy left Edelman Financial Engines for Robert W. Baird & Co. Incorporated (registered 2025-08-28)
Sep 26, 2025 · Advisor changed firm · fact

Transition signals

Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.

Provenance

Source: IAPD individual compilation feedreportedadviserinfo.sec.gov
Firm class: Wealth manager with institutional or fund businessderived
Years in industry: 25derivedfrom the earliest dated exam, employment or registration
Not published: disclosure flags, outside business text, branch street address