DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Steven Louis Urli
Feed of 09/15/2026
Also filed as Steven L Urli
At current firm
0 y
since Dec 8, 2025
In the industry
20 y
since Nov 7, 2005 (earliest exam, job or registration)
Prior registered firms
3
IAPD previous registrations
State registrations
1
current, as an IAR
Firms today
1
current registrations
Exams
S65, S63
IA exams only
Book size
not public
not estimated here
Signals
1
dated events on this person
Registration history
IAPD current and previous registrations
- Principal Securities, Inc. BD affiliated currentsince Dec 8, 2025 · Des Moines, Ia
- Voya Retirement Advisors, LLC otherJul 14, 2023 to Nov 14, 2025 · Farmington Hills, Mi
- Voya Financial Partners, LLC formerSep 21, 2021 to Jul 18, 2023 · Farmington Hills, Mi
- Principal Securities, Inc. BD affiliatedNov 1, 2016 to Sep 7, 2021 · Southfield, Mi
Moves
a registration end followed by a registration begin elsewhere
- Voya Retirement Advisors, LLC to Principal Securities, Inc.left Nov 14, 2025, registered Dec 8, 2025 (24 days) · Other
- Voya Financial Partners, LLC to Voya Retirement Advisors, LLCleft Jul 18, 2023, registered Jul 14, 2023 (-4 days) · channel change inside one enterprise, not a move · moved with a team
- Principal Securities, Inc. to Voya Financial Partners, LLCleft Sep 7, 2021, registered Sep 21, 2021 (14 days) · Other
Signals
- Steven Louis Urli left Voya Retirement Advisors, Llc for Principal Securities, Inc. (registered 2025-12-08)Nov 14, 2025 · Advisor changed firm · fact
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- Broker-dealer affiliated wealth managerderived
- Years in industry
- 20derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address