DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Alex Gregory Froloff
Feed of 09/14/2026
Also filed as Alex Gregory Froloff
At current firm
1 y
since Nov 15, 2024
In the industry
15 y
since Mar 11, 2011 (earliest exam, job or registration)
Prior registered firms
2
IAPD previous registrations
State registrations
1
current, as an IAR
Firms today
1
current registrations
Exams
S63, S66
IA exams only
Book size
not public
not estimated here
Signals
1
dated events on this person
Registration history
IAPD current and previous registrations
- Wedbush Securities Inc. BD affiliated currentsince Nov 15, 2024 · Pasadena, Ca
- Merrill Lynch, Pierce, Fenner & Smith Incorporated wirehouseDec 8, 2021 to Nov 18, 2024 · El Segundo, Ca
- Principal Securities, Inc. BD affiliatedAug 1, 2016 to Aug 12, 2020 · Costa Mesa, Ca
Moves
a registration end followed by a registration begin elsewhere
- Merrill Lynch, Pierce, Fenner & Smith Incorporated to Wedbush Securities Inc.left Nov 18, 2024, registered Nov 15, 2024 (-3 days) · Wirehouse to affiliated broker-dealer or bank
- Principal Securities, Inc. to Merrill Lynch, Pierce, Fenner & Smith Incorporatedleft Aug 12, 2020, registered Dec 8, 2021 (483 days) · Affiliated broker-dealer or bank to wirehouse
Signals
- Alex Gregory Froloff left Merrill Lynch, Pierce, Fenner & Smith Incorporated for Wedbush Securities Inc. (registered 2024-11-15)Nov 18, 2024 · Advisor changed firm · fact
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- Broker-dealer affiliated wealth managerderived
- Years in industry
- 15derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address