DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Shelly Halasz Rolf
Feed of 09/15/2026
Also filed as Shelly Rolf
At current firm
1 y
since Jul 14, 2025
In the industry
12 y
since Apr 1, 2014 (earliest exam, job or registration)
Prior registered firms
3
IAPD previous registrations
State registrations
2
current, as an IAR
Firms today
1
current registrations
Exams
S66
IA exams only
Book size
not public
not estimated here
Signals
2
dated events on this person
Registration history
IAPD current and previous registrations
- Ameriprise Financial Services, LLC national BD currentsince Jul 14, 2025 · Columbia, Md
- Captrust institutionalApr 29, 2024 to Jul 17, 2025 · San Antonio, Tx
- Ameriprise Financial Services, LLC national BDAug 30, 2021 to Apr 22, 2024 · San Antonio, Tx
- Cuna Brokerage Services, Inc. formerSep 11, 2015 to Sep 1, 2021 · Live Oak, Tx
Moves
a registration end followed by a registration begin elsewhere
- Captrust to Ameriprise Financial Services, LLCleft Jul 17, 2025, registered Jul 14, 2025 (-3 days) · Other
- Ameriprise Financial Services, LLC to Captrustleft Apr 22, 2024, registered Apr 29, 2024 (7 days) · Other
- Cuna Brokerage Services, Inc. to Ameriprise Financial Services, LLCleft Sep 1, 2021, registered Aug 30, 2021 (-2 days) · Affiliated broker-dealer or bank to another · moved with a team
Signals
- Shelly Halasz Rolf left Captrust for Ameriprise Financial Services, Llc (registered 2025-07-14)Jul 17, 2025 · Advisor changed firm · fact
- Shelly Halasz Rolf left Ameriprise Financial Services, Llc for Captrust (registered 2024-04-29)Apr 22, 2024 · Advisor changed firm · fact
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- National broker-dealer RIAderived
- Years in industry
- 12derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address