DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Allison Masoero Hershey
Certified Financial Planner
Feed of 09/15/2026
Also filed as Allison E Masoero
At current firm
1 y
since Oct 15, 2024
In the industry
10 y
since Jan 1, 2016 (earliest exam, job or registration)
Prior registered firms
3
IAPD previous registrations
State registrations
3
current, as an IAR
Firms today
1
current registrations
Exams
n/a
IA exams only
Book size
not public
not estimated here
Signals
3
dated events on this person
Registration history
IAPD current and previous registrations
- Fruitful independent RIA currentsince Oct 15, 2024 · Philidelphia, Pa
- Ellevest independent RIAJun 22, 2023 to Jun 12, 2024 · Philadelphia, Pa
- Zenith Wealth Partners independent RIAMay 25, 2022 to Dec 15, 2022 · Philadelphia, Pa
- The Marshall Financial Group, Inc formerFeb 7, 2018 to Feb 14, 2022 · Doylestown, Pa
Moves
a registration end followed by a registration begin elsewhere
- Ellevest to Fruitfulleft Jun 12, 2024, registered Oct 15, 2024 (125 days) · RIA to RIA
- Zenith Wealth Partners to Ellevestleft Dec 15, 2022, registered Jun 22, 2023 (189 days) · RIA to RIA
- The Marshall Financial Group, Inc to Zenith Wealth Partnersleft Feb 14, 2022, registered May 25, 2022 (100 days) · RIA to RIA
Signals
- Allison Masoero Hershey left Ellevest for Fruitful (registered 2024-10-15)Jun 12, 2024 · Advisor changed firm · fact
- Allison Masoero Hershey left Zenith Wealth Partners for Ellevest (registered 2023-06-22)Dec 15, 2022 · Advisor changed firm · fact
- Allison Masoero Hershey left The Marshall Financial Group, Inc for Zenith Wealth Partners (registered 2022-05-25)Feb 14, 2022 · Advisor changed firm · fact
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- Independent wealth managerderived
- Years in industry
- 10derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address