DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Lily Fallah
Certified Financial Planner
Feed of 09/14/2026
At current firm
3 y
since Jul 11, 2023
In the industry
11 y
since Oct 1, 2014 (earliest exam, job or registration)
Prior registered firms
2
IAPD previous registrations
State registrations
2
current, as an IAR
Firms today
2
current registrations
Exams
S66
IA exams only
Book size
not public
not estimated here
Signals
2
dated events on this person
Registration history
IAPD current and previous registrations
- Osaic Wealth, Inc. BD affiliated currentsince Jan 19, 2024 · Carlsbad, Ca
- Guide My Finances state registered currentsince Jul 11, 2023 · Carlsbad, Ca
- Woodbury Financial Services, Inc. formerJul 10, 2023 to Jan 19, 2024 · Carlsbad, Ca
- Wells Fargo Advisors wirehouseJan 28, 2019 to Jul 18, 2023 · La Jolla, Ca
Moves
a registration end followed by a registration begin elsewhere
- Woodbury Financial Services, Inc. to Guide My Financesleft Jan 19, 2024, registered Jul 11, 2023 (-192 days) · Affiliated broker-dealer or bank to a state-registered adviser · moved with a team
- Wells Fargo Advisors to Woodbury Financial Services, Inc.left Jul 18, 2023, registered Jul 10, 2023 (-8 days) · Wirehouse to affiliated broker-dealer or bank
Signals
- Lily Fallah left Woodbury Financial Services, Inc. for Guide My Finances (registered 2023-07-11)Jan 19, 2024 · Advisor changed firm · fact
- Lily Fallah left Wells Fargo Advisors for Woodbury Financial Services, Inc. (registered 2023-07-10)Jul 18, 2023 · Advisor changed firm · fact
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- Broker-dealer affiliated wealth managerderived
- Years in industry
- 11derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address