DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Asset Planning Services Ltd.

Former SEC-registered adviserHarleysville, PennsylvaniaCRD 105727SEC 801-30830IAPD
Latest filing May 28, 2021
First filing on the tape Feb 14, 2012 · 24 filings
RAUM
$816M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
93%
$760M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
18
6 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
24 filings and snapshots on the tape
RAUM$816M as of Mar 30, 2021
Feb 14, 2012$641M then
HNW client RAUM$720M as of Mar 30, 2021
Mar 29, 2018$710M then
State-registered IARs (5.B.3)5 as of Mar 30, 2021
Feb 14, 20120 then
Employees (5.A)19 as of Mar 30, 2021
Mar 26, 201312 then
Private funds: no history
RAUM -5.9% over the last fiscal year+0.5% a year over threeIARs 7 to 6
Practice profile
derived from the filing of May 28, 2021; every figure names its basis
RAUM per advisor
$136MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
42derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$4.3MderivedHNW RAUM over HNW clients
Average account
$649,881derivedRAUM over accounts (5.F.2.f)
Discretionary
99%derivedof RAUM
Institutional
4.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
3.0derivedItem 5.A over advisors
Advisors per office
3.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year
-5.9%derivedbetween the last two annual amendments
Advisor growth, one year
-29%derivedItem 5.B.3 between annual amendments
Client growth, one year
-13%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, educational seminars, otherreportedItem 5.G
Custody
$704M, 215 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$720M88%
  • Individuals$40.3M4.9%
  • Charitable organizations$39.4M4.8%
  • Corporations and businesses$16.4M2.0%
Individual clients
81reported
HNW clients
168reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
1,255reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
$704M for 215 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Veronica Katherine Blackney · Director, Estate And Charitable Planningcontrol
      since 10/2019 · owns less than 5%
    • James Daniel Esquirell · Senior Financial Planner, Director Of Financial Planning And Investment Advisory; Board Of Directorscontrol
      since 06/2020 · owns less than 5%
    • Lyn Michele Hewitt · Director, Tax Planning And Preperationcontrol
      since 02/2016 · owns less than 5%
    • Jill Bethany Landis · Senior Financial Planner, Director Of Clients Services; Board Of Directorscontrol
      since 06/2020 · owns less than 5%
    • Mark Sean Roberts · Chief Investment Officer; Board Of Directorscontrol
      since 10/2004 · owns 10% to 25%
    • John Richard Volpe · Chief Compliance Officer (5/2021); President/Founder; Board Of Directorscontrol
      since 09/1987 · owns 25% to 50%
    • Michelle Rhodes · Child Of Richard Volpe
      since 10/2012 · owns 10% to 25%
    • Matthew Volpe · Child Of Richard Volpe
      since 10/2012 · owns 10% to 25%
    • Megan Volpe · Child Of Richard Volpe
      since 10/2012 · owns 10% to 25%
    • Melissa Volpe · Child Of Richard Volpe
      since 10/2012 · owns 10% to 25%
    Related persons
    Schedule D 7.A
    • Michele Hewitt
      insurancey
    Offices
    Schedule D 1.F, the 25 largest
    • , 1 employees
    What changed
    consecutive filings, newest first
    • Advisory employees · 5 to 6
      Mar 30, 2021 to May 28, 2021
    • Employees · 19 to 18
      Mar 30, 2021 to May 28, 2021
    • State-registered IARs · 5 to 6
      Mar 30, 2021 to May 28, 2021
    • Accounts · 1,414 to 1,255
      Jan 29, 2021 to Mar 30, 2021
    • Charity clients · 5.0 to unset
      Jan 29, 2021 to Mar 30, 2021
    • HNW clients · 190 to 168
      Jan 29, 2021 to Mar 30, 2021
    • Individual clients · 95 to 81
      Jan 29, 2021 to Mar 30, 2021
    • Assets in custody · $753M to $704M
      Jan 29, 2021 to Mar 30, 2021
    • Employees · 16 to 19
      Jan 29, 2021 to Mar 30, 2021
    • Financial planning clients · 251-500 to 101-250
      Jan 29, 2021 to Mar 30, 2021
    • Discretionary RAUM · $860M to $811M
      Jan 29, 2021 to Mar 30, 2021
    • HNW RAUM · $765M to $720M
      Jan 29, 2021 to Mar 30, 2021
    • Individual RAUM · $48.5M to $40.3M
      Jan 29, 2021 to Mar 30, 2021
    • Non-discretionary RAUM · $6.3M to $4.4M
      Jan 29, 2021 to Mar 30, 2021
    • RAUM · $867M to $816M
      Jan 29, 2021 to Mar 30, 2021
    • Advisory employees · 7 to 5
      Jun 30, 2020 to Nov 12, 2020
    • Employees · 18 to 16
      Jun 30, 2020 to Nov 12, 2020
    • State-registered IARs · 7 to 5
      Jun 30, 2020 to Nov 12, 2020
    • Accounts · 1,616 to 1,414
      Oct 25, 2019 to Mar 30, 2020
    • Advisory employees · 5 to 7
      Oct 25, 2019 to Mar 30, 2020
    • Charity clients · unset to 5.0
      Oct 25, 2019 to Mar 30, 2020
    • HNW clients · 188 to 190
      Oct 25, 2019 to Mar 30, 2020
    • Individual clients · 103 to 95
      Oct 25, 2019 to Mar 30, 2020
    • Assets in custody · $644M to $753M
      Oct 25, 2019 to Mar 30, 2020
    • Employees · 20 to 18
      Oct 25, 2019 to Mar 30, 2020
    • State-registered IARs · 5 to 7
      Oct 25, 2019 to Mar 30, 2020
    • Discretionary RAUM · $748M to $860M
      Oct 25, 2019 to Mar 30, 2020
    • HNW RAUM · $667M to $765M
      Oct 25, 2019 to Mar 30, 2020
    • Individual RAUM · $49.2M to $48.5M
      Oct 25, 2019 to Mar 30, 2020
    • Non-discretionary RAUM · $13.8M to $6.3M
      Oct 25, 2019 to Mar 30, 2020
    • RAUM · $762M to $867M
      Oct 25, 2019 to Mar 30, 2020
    • Accounts · 1,712 to 1,616
      Mar 29, 2018 to Feb 15, 2019
    • HNW clients · 192 to 188
      Mar 29, 2018 to Feb 15, 2019
    • Individual clients · 98 to 103
      Mar 29, 2018 to Feb 15, 2019
    • Assets in custody · $671M to $644M
      Mar 29, 2018 to Feb 15, 2019
    • Employees · 18 to 20
      Mar 29, 2018 to Feb 15, 2019
    • Discretionary RAUM · $774M to $748M
      Mar 29, 2018 to Feb 15, 2019
    • HNW RAUM · $710M to $667M
      Mar 29, 2018 to Feb 15, 2019
    • Individual RAUM · $51.1M to $49.2M
      Mar 29, 2018 to Feb 15, 2019
    • Non-discretionary RAUM · $30.0M to $13.8M
      Mar 29, 2018 to Feb 15, 2019
    Signals
    5 dated events
    • W. Erik Morris (Chief Operating Officer / Chief Compliance Officer) no longer on Schedule A of Asset Planning Services Ltd. (listed 2021-03-30, absent 2021-05-28)
      May 28, 2021 · Control person left · inference
    • Jill Bethany Landis (Senior Financial Planner, Director Of Clients Services; Board Of Directors) appeared on Schedule A of Asset Planning Services Ltd.
      Nov 12, 2020 · Control person joined · fact
    • James Daniel Esquirell (Senior Financial Planner, Director Of Financial Planning And Investment Advisory; Board Of Directors) appeared on Schedule A of Asset Planning Services Ltd.
      Nov 12, 2020 · Control person joined · fact
    • Lyn Michele Hewitt (Director, Tax Planning And Preperation) appeared on Schedule A of Asset Planning Services Ltd.
      Nov 12, 2020 · Control person joined · fact
    • Veronica Katherine Blackney (Director, Estate And Charitable Planning) appeared on Schedule A of Asset Planning Services Ltd.
      Nov 12, 2020 · Control person joined · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026