DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
N•••• S••• A•••• M••••••••• I••
Latest filing Aug 28, 2026
First filing on the tape Feb 21, 2012 · 45 filings
SEC status approved since Jun 7, 1996
RAUM
$3.4B
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
92%
$3.1B individuals and HNW
Advisors
13
registered through the firm on IAPD
RAUM per advisor
$258M
derived; firm RAUM over IAPD count
Employees
19
19 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
45 filings and snapshots on the tape
RAUM$3.4B as of Aug 28, 2026
Feb 21, 2012$865M then
HNW client RAUM$2.6B as of Aug 28, 2026
Feb 28, 2018$1.1B then
State-registered IARs (5.B.3)0 as of Aug 28, 2026
Feb 21, 20120 then
Employees (5.A)19 as of Aug 28, 2026
Mar 7, 201316 then
Private funds: no history
RAUM +8.8% over the last fiscal year+13% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Aug 28, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $258MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 265derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.1MderivedHNW RAUM over HNW clients
- Average account
- $943,128derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 7.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.5derivedItem 5.A over advisors
- Advisors per office
- 13.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +8.8%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- +8.1%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Financial planning clients
- 1,000reportedItem 5.H
- Custody
- $364M, 90 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$2.6B78%
- Individuals$469M14%
- Charitable organizations$131M3.9%
- Pension and profit-sharing plans$130M3.9%
- Individual clients
- 2,603reported
- HNW clients
- 839reported
- Pension plan clients
- 71reported
- Charitable clients
- 41reported
- Accounts
- 3,554reported
- Financial planning clients
- 1,000reported
- Wrap fee programs
- noreported
- Custody of client assets
- $364M for 90 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.92 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
13 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| G•••••• A••• P•••Chartered Financial Analyst | Neenah, Wi | Jun 7, 1996 | 33 y | 0 |
| D•••• W•••••• R•••••••Chartered Financial Analyst | Neenah, Wi | Jun 7, 1996 | 30 y | 0 |
| B•••••• C•••• B•••••••Chartered Financial Analyst | Menasha, Wi | Jan 2, 1998 | 28 y | 0 |
| M••• P•••••• R••••• | Neenah, Wi | Jan 4, 2007 | 28 y | 1 |
| D•••• L•• H•••••••Chartered Financial Analyst | Neenah, Wi | Dec 9, 2009 | 19 y | 0 |
| A••• J•• B•••••Certified Financial Planner, Chartered Financial Analyst | Neenah, Wi | Dec 18, 2015 | 10 y | 0 |
| B••••••• D•••••• V•• H•••••Chartered Financial Analyst | Neenah, Wi | Jan 15, 2016 | 13 y | 0 |
| E••• A••• J••••••• H••••Chartered Financial Analyst | Neenah, Wi | Feb 23, 2021 | 12 y | 1 |
| N•••••••• R••••• P••• | Neenah, Wi | Oct 13, 2021 | 11 y | 0 |
| D••• J••••• K•••••••Chartered Financial Analyst | Neenah, Wi | Oct 13, 2021 | 10 y | 0 |
| C••• S•••••••• | Neenah, Wi | Nov 9, 2023 | 13 y | 0 |
| J•••• W• J••••••Chartered Financial Analyst | Neenah, Wi | Jan 25, 2024 | 11 y | 0 |
| J••••••• E• W•••••• | Neenah, Wi | Mar 25, 2025 | 12 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- M•••••• R••••• H••••••••• to K•••••• A•••• M••••••••• L••May 18, 2006 · Other
Joined, latest
- E••• A••• J••••••• H•••• from W•••• F•••• A•••••••Feb 23, 2021 · Wirehouse to independent RIA
- M••• P•••••• R••••• from M•• I••••••••• M••••••••• C••••Jan 4, 2007 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••••• K••••••• J•• · Chairman Of The Boardcontrolsince 05/1996 · owns 5% to 10%
- B•••••••• B••••••• C•••• · Managing Directorcontrolsince 11/1997 · owns 5% to 10%
- F•••••• M••••••• D•••• · Board Of Directorcontrolsince 05/1996 · owns 10% to 25%
- H•••••••• D••••• L•• · President/Managing Directorcontrolsince 01/2023 · owns 5% to 10%
- H••••••• R•••••• S•••• · Board Of Directorcontrolsince 05/2000 · owns less than 5%
- P•••• G••••••• A••• · Managing Directorcontrolsince 05/1996 · owns 10% to 25%
- R•••••• M•••• P•••••• · Managing Director Directorcontrolsince 12/2006 · owns 5% to 10%
- R•••••••• D••••• W•••••• · Managing Directorcontrolsince 05/1996 · owns 10% to 25%
- B•••••• A•••• J•• · Vice President And Portfolio Managersince 01/2019 · owns less than 5%
- B•••••• J•• · Shareholdersince 07/2026 · owns 5% to 10%
- H••••• E•••• A••• J••••••• · Vice President And Portfolio Managersince 11/2022 · owns less than 5%
- J••••••• K••••• M•••• · Chief Compliance Officersince 04/2022 · owns less than 5%
- J••••••• J••••• W• · Portfolio Managersince 01/2023 · owns less than 5%
- K•••••••• D•••• J••••• · Portfolio Managersince 01/2022 · owns less than 5%
- P•••• N••••••••• R••••• · Portfolio Managersince 01/2022 · owns less than 5%
- R••••••• K••••• C• · Shareholdersince 03/2019 · owns 10% to 25%
- V•• H•••••• B•••••••• D•••••• · Vice President And Portfolio Managersince 01/2019 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Neenah, Wi · principal | 12 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Aug 28, 2026H•••••••• D••••• L•• (PRESIDENT/MANAGING DIRECTOR) left Schedule A between the filings of 2024-03-26 and 2026-08-28peers: independent wealth managers, $1B to $5B (1,362)
- control person changedChange between filings · filing Aug 28, 2026B•••••• K••••••• J•• (CHAIRMAN OF THE BOARD) left Schedule A between the filings of 2024-03-26 and 2026-08-28peers: independent wealth managers, $1B to $5B (1,362)
What changed
consecutive filings, newest first
- Accounts · 3,290 to 3,554Mar 27, 2025 to Mar 18, 2026
- Charity clients · 40 to 41Mar 27, 2025 to Mar 18, 2026
- HNW clients · 772 to 839Mar 27, 2025 to Mar 18, 2026
- Individual clients · 2,412 to 2,603Mar 27, 2025 to Mar 18, 2026
- Pension plan clients · 66 to 71Mar 27, 2025 to Mar 18, 2026
- Assets in custody · $322M to $364MMar 27, 2025 to Mar 18, 2026
- Discretionary RAUM · $3.0B to $3.3BMar 27, 2025 to Mar 18, 2026
- HNW RAUM · $2.4B to $2.6BMar 27, 2025 to Mar 18, 2026
- Individual RAUM · $441M to $469MMar 27, 2025 to Mar 18, 2026
- Non-discretionary RAUM · $33.2M to $36.5MMar 27, 2025 to Mar 18, 2026
- Pension RAUM · $133M to $130MMar 27, 2025 to Mar 18, 2026
- RAUM · $3.1B to $3.4BMar 27, 2025 to Mar 18, 2026
- Accounts · 3,090 to 3,290May 7, 2024 to Mar 27, 2025
- Advisory employees · 21 to 19May 7, 2024 to Mar 27, 2025
- Charity clients · 27 to 40May 7, 2024 to Mar 27, 2025
- HNW clients · 679 to 772May 7, 2024 to Mar 27, 2025
- Individual clients · 2,315 to 2,412May 7, 2024 to Mar 27, 2025
- Pension plan clients · 69 to 66May 7, 2024 to Mar 27, 2025
- Assets in custody · $329M to $322MMay 7, 2024 to Mar 27, 2025
- Employees · 21 to 19May 7, 2024 to Mar 27, 2025
- Financial planning clients · More than 500 to More than 500May 7, 2024 to Mar 27, 2025
- Discretionary RAUM · $2.7B to $3.0BMay 7, 2024 to Mar 27, 2025
- HNW RAUM · $2.1B to $2.4BMay 7, 2024 to Mar 27, 2025
- Individual RAUM · $415M to $441MMay 7, 2024 to Mar 27, 2025
- Non-discretionary RAUM · $24.7M to $33.2MMay 7, 2024 to Mar 27, 2025
- Pension RAUM · $126M to $133MMay 7, 2024 to Mar 27, 2025
- RAUM · $2.7B to $3.1BMay 7, 2024 to Mar 27, 2025
- Accounts · 3,098 to 3,090Nov 9, 2023 to Mar 26, 2024
- Advisory employees · 18 to 21Nov 9, 2023 to Mar 26, 2024
- Charity clients · 35 to 27Nov 9, 2023 to Mar 26, 2024
- HNW clients · 551 to 679Nov 9, 2023 to Mar 26, 2024
- Individual clients · 2,483 to 2,315Nov 9, 2023 to Mar 26, 2024
- Pension plan clients · 29 to 69Nov 9, 2023 to Mar 26, 2024
- Assets in custody · $263M to $329MNov 9, 2023 to Mar 26, 2024
- Employees · 18 to 21Nov 9, 2023 to Mar 26, 2024
- Financial planning clients · 26-50 to More than 500Nov 9, 2023 to Mar 26, 2024
- Discretionary RAUM · $2.3B to $2.7BNov 9, 2023 to Mar 26, 2024
- HNW RAUM · $1.6B to $2.1BNov 9, 2023 to Mar 26, 2024
- Individual RAUM · $407M to $415MNov 9, 2023 to Mar 26, 2024
- Non-discretionary RAUM · $23.8M to $24.7MNov 9, 2023 to Mar 26, 2024
Signals
2 dated events
- Eric Richter (Managing Director) no longer on Schedule A of N•••• S••• A•••• M••••••••• I•• (listed 2019-02-19, absent 2019-04-08)Apr 8, 2019 · Control person left · inference
- N•••• S••• A•••• M••••••••• I•• reported RAUM $1.6B, up 25% from $1.3B (2017-07-10 to 2018-02-28)Feb 28, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Website
- N••••S•••INVESTMENTS.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 920-729-7900reportedpublic record, Form ADV, Aug 28, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $258Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026