DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Kellogg Asset Management, LLC
Latest filing Mar 26, 2026
First filing on the tape Mar 27, 2012 · 44 filings
SEC status approved since May 11, 2009
RAUM
$2.9B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
8
registered through the firm on IAPD
RAUM per advisor
$357M
derived; firm RAUM over IAPD count
Employees
9
9 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
44 filings and snapshots on the tape
RAUM$2.9B as of Mar 26, 2026
Mar 27, 2012$1.1B then
HNW client RAUM: no history
State-registered IARs (5.B.3)9 as of Mar 26, 2026
Mar 28, 201312 then
Employees (5.A)9 as of Mar 26, 2026
Mar 28, 201313 then
Private funds: no history
RAUM +7.8% over the last fiscal year+9.6% a year over threeIARs 10 to 9
Practice profile
derived from the filing of Mar 26, 2026; every figure names its basis
Archetypes, each a printed rule
- Bank affiliated · Item 7.A.6 or 7.A.7 (bank or trust company affiliate) and a bank, bancorp or trust company as a 50 percent or greater owner on Schedule A
- RAUM per advisor
- $357MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $27.5MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.1derivedItem 5.A over advisors
- Advisors per office
- 1.6derived5 offices incl. principal (1.F.5)
- RAUM growth, one year
- +7.8%derivedbetween the last two annual amendments
- Advisor growth, one year
- -10%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, otherreportedItem 5.G
- Custody
- $2.2B, 4 clientsreportedItem 9.A
- Ownership
- a bank, bancorp or trust company is a 50 percent or greater ownerderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
- an independent public accountant performs a surprise examination (9.C.1)
- a related person acts as qualified custodian (9.D.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Banks and thrifts$1.5B52%
- Pooled investment vehicles$1.1B39%
- Other investment advisers$254M8.9%
- State and municipal entities$8.0M0.3%
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 104reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- $2.2B for 4 clientsreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.0 fund_share=0.48 institutional_share=0.0 related_bd=true related_bank=false bd_reps=1.0derived
Advisors registered through the firm
8 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Patrick Andrew FryChartered Financial Analyst | Green Bay, Wi | Jan 15, 2010 | 37 y | 1 |
| John Boyden Duffy | Green Bay, Wi | Jan 28, 2010 | 29 y | 0 |
| Jon Lee SattlerChartered Financial Analyst | Green Bay, Wi | Jul 5, 2011 | 15 y | 0 |
| Chan C.M. BardenChartered Financial Analyst | Green Bay, Wi | Oct 7, 2013 | 13 y | 0 |
| Gary Lee RolainChartered Financial Analyst | Green Bay, Wi | Oct 7, 2013 | 19 y | 0 |
| Michael Robert HochholzerChartered Financial Analyst | Green Bay, Wi | Nov 3, 2017 | 29 y | 2 |
| Rolf Georg-Sloan Johnsen | St. Louis Park, Mn | Dec 11, 2018 | 10 y | 0 |
| Samuel Paul JacobsenChartered Financial Analyst | Green Bay, Wi | Dec 2, 2022 | 15 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 13% of current headcount2 left over 36 months
Left, latest
- Mark Daniel Tumpach to RBC Capital Markets, LLCMay 21, 2026 · Other
- Mark Paul Hilgendorf to RBC Capital Markets, LLCAug 8, 2024 · Other
- Robert Joseph Moore to Nicolet Wealth ManagementFeb 10, 2020 · Other
- Adam E Longlais to Nicolet Wealth ManagementMar 22, 2019 · Other
Joined, latest
- Michael Robert Hochholzer from North Star Asset Management IncJan 28, 2010 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- C.M. Chan Barden · Elected Managercontrolsince 08/2013 · owns less than 5%
- Andrew Patrick Fry · Elected Managercontrolsince 01/2009 · owns less than 5%
- Robert Michael Hochholzer · Managing Agentcontrolsince 07/2021 · owns less than 5%
- Philip Anthony Pecora · Chief Compliance Officersince 08/2017 · owns less than 5%
Entity owners
- Associated Trust Company · Sole Memberdirect · owns 75% or more
- Associated Banc-Corp · Sole Shareholderindirect · owns 75% or more of Associated Bank, N.A. · public reporting company
- Associated Bank, N.A. · Sole Shareholderindirect · owns 75% or more of Associated Trust Company, N.A.
Related persons
Schedule D 7.A
- Associated Bank, N.A.y
- Associated Investment Services, Inc.broker-dealerinvestment adviserreal estatenRAUM $1.2B
- Associated Trust Company, N.A.pooled vehicle sponsorLP sponsorcustodiany
Advisers that list Kellogg Asset Management, LLC as a related person
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Green Bay, Wi · principal | 7 | 0 | 1 | ||
| St Louis Park, Mn | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Madison, WI1 employees
- Manitowoc, WI1 employees
- Neenah, WI1 employees
What changed
consecutive filings, newest first
- Accounts · 108 to 104Mar 19, 2025 to Mar 26, 2026
- Advisory employees · 10 to 9Mar 19, 2025 to Mar 26, 2026
- Assets in custody · $2.1B to $2.2BMar 19, 2025 to Mar 26, 2026
- Employees · 10 to 9Mar 19, 2025 to Mar 26, 2026
- State-registered IARs · 10 to 9Mar 19, 2025 to Mar 26, 2026
- Discretionary RAUM · $2.6B to $2.9BMar 19, 2025 to Mar 26, 2026
- Non-discretionary RAUM · $6.3M to $8.0MMar 19, 2025 to Mar 26, 2026
- Pooled vehicle RAUM · $1.1B to $1.1BMar 19, 2025 to Mar 26, 2026
- RAUM · $2.7B to $2.9BMar 19, 2025 to Mar 26, 2026
- Accounts · 115 to 108Sep 9, 2024 to Mar 19, 2025
- Advisory employees · 11 to 10Sep 9, 2024 to Mar 19, 2025
- Assets in custody · $2.0B to $2.1BSep 9, 2024 to Mar 19, 2025
- Employees · 11 to 10Sep 9, 2024 to Mar 19, 2025
- Financial planning clients · unset to Sep 9, 2024 to Mar 19, 2025
- State-registered IARs · 11 to 10Sep 9, 2024 to Mar 19, 2025
- Other offices · 3 to 4Sep 9, 2024 to Mar 19, 2025
- Discretionary RAUM · $2.5B to $2.6BSep 9, 2024 to Mar 19, 2025
- Non-discretionary RAUM · $6.8M to $6.3MSep 9, 2024 to Mar 19, 2025
- Pooled vehicle RAUM · $1.0B to $1.1BSep 9, 2024 to Mar 19, 2025
- RAUM · $2.5B to $2.7BSep 9, 2024 to Mar 19, 2025
- Accounts · 116 to 115Mar 17, 2023 to Mar 20, 2024
- Assets in custody · $1.7B to $2.0BMar 17, 2023 to Mar 20, 2024
- Discretionary RAUM · $2.2B to $2.5BMar 17, 2023 to Mar 20, 2024
- Non-discretionary RAUM · $6.5M to $6.8MMar 17, 2023 to Mar 20, 2024
- Pooled vehicle RAUM · $928M to $1.0BMar 17, 2023 to Mar 20, 2024
- RAUM · $2.2B to $2.5BMar 17, 2023 to Mar 20, 2024
- Accounts · 114 to 116Dec 2, 2022 to Mar 17, 2023
- Assets in custody · $1.9B to $1.7BDec 2, 2022 to Mar 17, 2023
- Discretionary RAUM · $2.5B to $2.2BDec 2, 2022 to Mar 17, 2023
- Non-discretionary RAUM · $6.1M to $6.5MDec 2, 2022 to Mar 17, 2023
- Pooled vehicle RAUM · $1.2B to $928MDec 2, 2022 to Mar 17, 2023
- RAUM · $2.5B to $2.2BDec 2, 2022 to Mar 17, 2023
- Accounts · 111 to 114Jul 12, 2021 to Mar 28, 2022
- Assets in custody · $1.8B to $1.9BJul 12, 2021 to Mar 28, 2022
- Discretionary RAUM · $2.3B to $2.5BJul 12, 2021 to Mar 28, 2022
- Non-discretionary RAUM · $6.5M to $6.1MJul 12, 2021 to Mar 28, 2022
- Pooled vehicle RAUM · $1.1B to $1.2BJul 12, 2021 to Mar 28, 2022
- RAUM · $2.3B to $2.5BJul 12, 2021 to Mar 28, 2022
- Advisory employees · 12 to 11Mar 26, 2021 to Jul 12, 2021
- BD registered reps · 2 to 1Mar 26, 2021 to Jul 12, 2021
Signals
5 dated events
- Mark Daniel Tumpach left Kellogg Asset Management, Llc for Rbc Capital Markets, Llc (registered 2026-05-20)May 21, 2026 · Advisor changed firm · fact
- Mark Paul Hilgendorf left Kellogg Asset Management, Llc for Rbc Capital Markets, Llc (registered 2024-08-06)Aug 8, 2024 · Advisor changed firm · fact
- Paul Mark Hilgendorf (Manager) no longer on Schedule A of Kellogg Asset Management, Llc (listed 2024-04-03, absent 2024-08-08)Aug 8, 2024 · Control person left · inference
- Parker John Thayer (Managing Agent) no longer on Schedule A of Kellogg Asset Management, Llc (listed 2021-03-26, absent 2021-07-12)Jul 12, 2021 · Control person left · inference
- Eric Michael Silver (Manager) no longer on Schedule A of Kellogg Asset Management, Llc (listed 2020-07-08, absent 2020-10-28)Oct 28, 2020 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Principal office phone
- 800-236-5215reportedpublic record, Form ADV, Mar 26, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Other adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $357Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026