DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Henssler Financial

Former SEC-registered adviserKennesaw, GeorgiaCRD 107866SEC 801-55444IAPD
Legal name Henssler Asset Management LLC
Latest filing Mar 30, 2020
First filing on the tape Mar 30, 2012 · 9 filings
RAUM
$18.4M
reported, Item 5.F
Discretionary
84%
of RAUM
Private clients
11%
$2.1M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
0
0 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
9 filings and snapshots on the tape
RAUM$18.4M as of Mar 30, 2020
Mar 30, 2012$397M then
HNW client RAUM$1.6M as of Mar 30, 2020
Mar 30, 2018$152M then
State-registered IARs (5.B.3)0 as of Mar 30, 2020
Apr 1, 20130 then
Employees (5.A)0 as of Mar 30, 2020
Apr 1, 20130 then
Private funds: no history
RAUM -94% over the last fiscal year-61% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Mar 30, 2020; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.6MderivedHNW RAUM over HNW clients
Average account
$919,044derivedRAUM over accounts (5.F.2.f)
Discretionary
84%derivedof RAUM
Institutional
70%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived2 offices incl. principal (1.F.5)
RAUM growth, one year
-94%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
-93%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pension and profit-sharing plans$12.0M65%
  • Corporations and businesses$2.2M12%
  • High-net-worth individuals$1.6M8.7%
  • Other investment advisers$1.2M6.3%
  • Charitable organizations$982,5245.3%
  • Individuals$475,1872.6%
Individual clients
4reported
HNW clients
1reported
Pension plan clients
3reported
Charitable clients
4reported
Accounts
20reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Lynn Stacy Haubenschild · Chief Operating Officercontrol
    since 11/2012 · owns 10% to 25%
  • Willie Gene Henssler · Member, Co-Portfolio Managercontrol
    since 04/1998 · owns 50% to 75%
  • Taylor Patricia Henssler · Membercontrol
    since 04/1998 · owns less than 5%
  • George William Lako · Membercontrol
    since 02/1998 · owns 25% to 50%
  • Everitt Christopher Reeves · Chief Compliance Officercontrol
    since 05/2007 · owns less than 5%
Related persons
Schedule D 7.A
  • Christopher E. Reeves
    n
  • Henssler Financial
    investment adviseryRAUM $3.8B
  • Henssler Capital, LLC
    pooled vehicle sponsory
  • Henssler Insurance, LLC
    real estatey
  • Henssler Norton Insurance, LLC
    real estatey
  • Henssler Property Management, LLC
    investment companyy
  • Henssler Real Estate Brokerage
    investment companyy
Offices
Schedule D 1.F, the 25 largest
  • Atlanta, GA
What changed
consecutive filings, newest first
  • Accounts · 281 to 20
    Mar 29, 2019 to Mar 30, 2020
  • Advisory activities · 6 to 5
    Mar 29, 2019 to Mar 30, 2020
  • Charity clients · 1 to 4
    Mar 29, 2019 to Mar 30, 2020
  • HNW clients · 41 to 1
    Mar 29, 2019 to Mar 30, 2020
  • Individual clients · 29 to 4
    Mar 29, 2019 to Mar 30, 2020
  • Pension plan clients · 32 to 3
    Mar 29, 2019 to Mar 30, 2020
  • Assets in custody · 4903500.0 to unset
    Mar 29, 2019 to Mar 30, 2020
  • Custody of client assets · true to false
    Mar 29, 2019 to Mar 30, 2020
  • Financial planning clients · 51-100 to 26-50
    Mar 29, 2019 to Mar 30, 2020
  • Discretionary RAUM · $329M to $15.4M
    Mar 29, 2019 to Mar 30, 2020
  • HNW RAUM · $138M to $1.6M
    Mar 29, 2019 to Mar 30, 2020
  • Individual RAUM · $9.1M to $475,187
    Mar 29, 2019 to Mar 30, 2020
  • Non-discretionary RAUM · $2.9M to $3.0M
    Mar 29, 2019 to Mar 30, 2020
  • Pension RAUM · $144M to $12.0M
    Mar 29, 2019 to Mar 30, 2020
  • RAUM · $332M to $18.4M
    Mar 29, 2019 to Mar 30, 2020
  • Related insurance company · true to false
    Mar 29, 2019 to Mar 30, 2020
  • Accounts · 321 to 281
    Mar 30, 2018 to Mar 29, 2019
  • Charity clients · 4 to 1
    Mar 30, 2018 to Mar 29, 2019
  • Corporate clients · 3 to 1
    Mar 30, 2018 to Mar 29, 2019
  • HNW clients · 10 to 41
    Mar 30, 2018 to Mar 29, 2019
  • Individual clients · 103 to 29
    Mar 30, 2018 to Mar 29, 2019
  • Pension plan clients · 1 to 32
    Mar 30, 2018 to Mar 29, 2019
  • Assets in custody · unset to 4903500.0
    Mar 30, 2018 to Mar 29, 2019
  • Custody of client assets · false to true
    Mar 30, 2018 to Mar 29, 2019
  • Employees · 10 to 0
    Mar 30, 2018 to Mar 29, 2019
  • Discretionary RAUM · $341M to $329M
    Mar 30, 2018 to Mar 29, 2019
  • HNW RAUM · $152M to $138M
    Mar 30, 2018 to Mar 29, 2019
  • Individual RAUM · $141M to $9.1M
    Mar 30, 2018 to Mar 29, 2019
  • Non-discretionary RAUM · $6.5M to $2.9M
    Mar 30, 2018 to Mar 29, 2019
  • Pension RAUM · $4.2M to $144M
    Mar 30, 2018 to Mar 29, 2019
  • RAUM · $347M to $332M
    Mar 30, 2018 to Mar 29, 2019
  • Wrap assets (manager) · 51483168.0 to unset
    Mar 30, 2018 to Mar 29, 2019
  • Wrap assets (sponsor) · 0.0 to unset
    Mar 30, 2018 to Mar 29, 2019
  • Accounts · 341 to 321
    Apr 1, 2017 to Mar 30, 2018
  • Charity clients · unset to 4.0
    Apr 1, 2017 to Mar 30, 2018
  • Corporate clients · unset to 3.0
    Apr 1, 2017 to Mar 30, 2018
  • HNW clients · unset to 10.0
    Apr 1, 2017 to Mar 30, 2018
  • Individual clients · unset to 103.0
    Apr 1, 2017 to Mar 30, 2018
  • Pension plan clients · unset to 1.0
    Apr 1, 2017 to Mar 30, 2018
  • Pooled vehicle clients · unset to 0.0
    Apr 1, 2017 to Mar 30, 2018
Signals
1 dated events
  • Henssler Financial reported RAUM $18.4M, down 94% from $332.1M (2019-03-29 to 2020-03-30)
    Mar 30, 2020 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026