DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

B••••• F•••••••• A•••••••• I•••

Independent wealth managerPortage, MichiganCRD 107931SEC 801-57192websiteIAPD
Latest filing Jan 23, 2026
First filing on the tape Feb 15, 2012 · 39 filings
SEC status approved since Jan 20, 2000
RAUM
$725M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$725M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$242M
derived; firm RAUM over IAPD count
Employees
12
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
39 filings and snapshots on the tape
RAUM$725M as of Jan 23, 2026
Feb 15, 2012$128M then
HNW client RAUM$565M as of Jan 23, 2026
Jan 31, 2018$123M then
State-registered IARs (5.B.3)2 as of Jan 23, 2026
Feb 15, 20120 then
Employees (5.A)12 as of Jan 23, 2026
Jan 24, 20132 then
Private funds: no history
RAUM +27% over the last fiscal year+22% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Jan 23, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$242MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
221derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.5MderivedHNW RAUM over HNW clients
Average account
$200,461derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
4.0derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+27%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+3.6%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
Financial planning clients
516reportedItem 5.H
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$565M78%
  • Individuals$161M22%
  • Charitable organizations$216,1560.0%
Individual clients
440reported
HNW clients
223reported
Pension plan clients
n/areported
Charitable clients
2reported
Accounts
3,619reported
Financial planning clients
516reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
A••••• M•••••• P••••Certified Financial PlannerPortage, MiFeb 24, 200924 y0
B•••••• L••••• W•••Certified Financial PlannerPortage, MiJun 12, 201412 y0
J••••• J•••• H••••••Certified Financial PlannerPortage, MiSep 2, 202611 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Joined, latest
none on the tape
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • P••••• A•••••• M•••••• · Chief Compliance Officer/Presidentcontrol
      since 01/2019 · owns 75% or more
    • W•••• B••••••• L••••• · Vice Presidentcontrol
      since 01/2021 · owns 5% to 10%
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Portage, Mi · principal310
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 2,495 to 3,619
      Apr 21, 2025 to Jan 23, 2026
    • HNW clients · 183 to 223
      Apr 21, 2025 to Jan 23, 2026
    • Individual clients · 457 to 440
      Apr 21, 2025 to Jan 23, 2026
    • Financial planning clients · 251-500 to More than 500
      Apr 21, 2025 to Jan 23, 2026
    • Discretionary RAUM · $570M to $725M
      Apr 21, 2025 to Jan 23, 2026
    • HNW RAUM · $417M to $565M
      Apr 21, 2025 to Jan 23, 2026
    • Individual RAUM · $152M to $161M
      Apr 21, 2025 to Jan 23, 2026
    • RAUM · $570M to $725M
      Apr 21, 2025 to Jan 23, 2026
    • Financial planning clients · 251-500 to 251-500
      Feb 13, 2025 to Apr 21, 2025
    • Accounts · 2,546 to 2,495
      Apr 12, 2024 to Feb 13, 2025
    • Advisory employees · 3 to 2
      Apr 12, 2024 to Feb 13, 2025
    • HNW clients · 161 to 183
      Apr 12, 2024 to Feb 13, 2025
    • Individual clients · 463 to 457
      Apr 12, 2024 to Feb 13, 2025
    • Employees · 13 to 12
      Apr 12, 2024 to Feb 13, 2025
    • State-registered IARs · 3 to 2
      Apr 12, 2024 to Feb 13, 2025
    • Discretionary RAUM · $489M to $570M
      Apr 12, 2024 to Feb 13, 2025
    • HNW RAUM · $323M to $417M
      Apr 12, 2024 to Feb 13, 2025
    • Individual RAUM · $166M to $152M
      Apr 12, 2024 to Feb 13, 2025
    • RAUM · $489M to $570M
      Apr 12, 2024 to Feb 13, 2025
    • Accounts · 2,753 to 2,546
      Aug 21, 2023 to Feb 22, 2024
    • Charity clients · 3 to 2
      Aug 21, 2023 to Feb 22, 2024
    • HNW clients · 125 to 161
      Aug 21, 2023 to Feb 22, 2024
    • Individual clients · 481 to 463
      Aug 21, 2023 to Feb 22, 2024
    • Employees · 12 to 13
      Aug 21, 2023 to Feb 22, 2024
    • State-registered IARs · 2 to 3
      Aug 21, 2023 to Feb 22, 2024
    • Discretionary RAUM · $399M to $489M
      Aug 21, 2023 to Feb 22, 2024
    • HNW RAUM · $253M to $323M
      Aug 21, 2023 to Feb 22, 2024
    • Individual RAUM · $145M to $166M
      Aug 21, 2023 to Feb 22, 2024
    • RAUM · $399M to $489M
      Aug 21, 2023 to Feb 22, 2024
    • Accounts · 3,224 to 2,753
      Mar 7, 2022 to Feb 8, 2023
    • HNW clients · 136 to 125
      Mar 7, 2022 to Feb 8, 2023
    • Individual clients · 416 to 481
      Mar 7, 2022 to Feb 8, 2023
    • Employees · 11 to 12
      Mar 7, 2022 to Feb 8, 2023
    • Discretionary RAUM · $413M to $399M
      Mar 7, 2022 to Feb 8, 2023
    • HNW RAUM · $271M to $253M
      Mar 7, 2022 to Feb 8, 2023
    • Individual RAUM · $141M to $145M
      Mar 7, 2022 to Feb 8, 2023
    • RAUM · $413M to $399M
      Mar 7, 2022 to Feb 8, 2023
    • Accounts · 2,978 to 3,224
      Feb 16, 2021 to Mar 1, 2022
    • Charity clients · 2 to 3
      Feb 16, 2021 to Mar 1, 2022
    • HNW clients · 109 to 136
      Feb 16, 2021 to Mar 1, 2022
    Signals
    4 dated events
    • B••••• F•••••••• A•••••••• I••• reported RAUM $725.5M, up 27% from $570.1M (2025-04-21 to 2026-01-23)
      Jan 23, 2026 · RAUM change · derived
    • M•••••• G•••••• left B••••• F•••••••• A•••••••• I••• for F••••• I••••••••• (registered 2024-07-10)
      Jul 9, 2024 · Advisor changed firm · fact
    • Lauren Brookes Welc (Vice President) appeared on Schedule A of B••••• F•••••••• A•••••••• I•••
      Feb 8, 2023 · Control person joined · fact
    • J•••• Jeffrey Bright (Chief Investment Officer/President) no longer on Schedule A of B••••• F•••••••• A•••••••• I••• (listed 2018-02-12, absent 2019-01-18)
      Jan 18, 2019 · Control person left · inference
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business phone
    269-373-2700reportedpublished by the firm, firm site, Sep 17, 2026
    Business phone
    269-345-5712reportedpublished by the firm, firm site, Sep 17, 2026
    Website
    B•••••FINANCIALADVISORS.COMreportedpublic record, Form ADV, Sep 19, 2026
    Principal office phone
    269-373-2700reportedpublic record, Form ADV, Jan 23, 2026
    Contact form
    b•••••••••.comreportedpublished by the firm, firm site, Sep 17, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $242Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026