DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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Former SEC-registered adviser

S••••• F••••••••

Former SEC-registered adviserSan Mateo, CaliforniaCRD 109280SEC 801-58179websiteIAPD
Legal name S••••• F•••••••• A•••••••• L••
Latest filing Mar 6, 2025
First filing on the tape Jan 27, 2012 · 35 filings
SEC status approved since Dec 1, 2000
RAUM
$519M
reported, Item 5.F
Discretionary
68%
of RAUM
Private clients
100%
$519M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
4
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
35 filings and snapshots on the tape
RAUM$519M as of Mar 6, 2025
Jan 27, 2012$190M then
HNW client RAUM$463M as of Mar 6, 2025
Mar 29, 2018$141M then
State-registered IARs (5.B.3)3 as of Mar 6, 2025
Jan 27, 20120 then
Employees (5.A)4 as of Mar 6, 2025
Mar 4, 20132 then
Private funds: no history
RAUM +21% over the last fiscal year+17% a year over threeIARs 2 to 3
Practice profile
derived from the filing of Mar 6, 2025; every figure names its basis
RAUM per advisor
$173MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
84derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.8MderivedHNW RAUM over HNW clients
Average account
$542,935derivedRAUM over accounts (5.F.2.f)
Discretionary
68%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+21%derivedbetween the last two annual amendments
Advisor growth, one year
+50%derivedItem 5.B.3 between annual amendments
Client growth, one year
-2.3%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$463M89%
  • Individuals$55.9M11%
Individual clients
130reported
HNW clients
121reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
956reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
2 left, 0 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • G••••••• M••••••• J• · Chief Executive Officercontrol
    since 07/2024 · owns 5% to 10%
  • V••••• R•••••• O•••••• · Managing Membercontrol
    since 07/1998 · owns 75% or more
  • A•••••••• C•••••••• P••••••• · Cco
    since 07/2021 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
San Mateo, Ca · principal002
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 916 to 956
    Nov 1, 2024 to Mar 6, 2025
  • HNW clients · 113 to 121
    Nov 1, 2024 to Mar 6, 2025
  • Individual clients · 137 to 130
    Nov 1, 2024 to Mar 6, 2025
  • Employees · 3 to 4
    Nov 1, 2024 to Mar 6, 2025
  • Financial planning clients · 51-100 to 51-100
    Nov 1, 2024 to Mar 6, 2025
  • Discretionary RAUM · $314M to $351M
    Nov 1, 2024 to Mar 6, 2025
  • HNW RAUM · $440M to $463M
    Nov 1, 2024 to Mar 6, 2025
  • Individual RAUM · $59.2M to $55.9M
    Nov 1, 2024 to Mar 6, 2025
  • Non-discretionary RAUM · $185M to $168M
    Nov 1, 2024 to Mar 6, 2025
  • RAUM · $499M to $519M
    Nov 1, 2024 to Mar 6, 2025
  • Accounts · 969 to 916
    Jan 19, 2024 to Oct 30, 2024
  • HNW clients · 95 to 113
    Jan 19, 2024 to Oct 30, 2024
  • Individual clients · 162 to 137
    Jan 19, 2024 to Oct 30, 2024
  • Employees · 2 to 3
    Jan 19, 2024 to Oct 30, 2024
  • State-registered IARs · 2 to 3
    Jan 19, 2024 to Oct 30, 2024
  • Discretionary RAUM · $54.3M to $314M
    Jan 19, 2024 to Oct 30, 2024
  • HNW RAUM · $354M to $440M
    Jan 19, 2024 to Oct 30, 2024
  • Individual RAUM · $74.5M to $59.2M
    Jan 19, 2024 to Oct 30, 2024
  • Non-discretionary RAUM · $374M to $185M
    Jan 19, 2024 to Oct 30, 2024
  • RAUM · $429M to $499M
    Jan 19, 2024 to Oct 30, 2024
  • Accounts · 937 to 969
    Nov 30, 2023 to Jan 19, 2024
  • Business name · S••••••••• to S••••• F•••••••• A•••••••• L••
    Nov 30, 2023 to Jan 19, 2024
  • HNW clients · 98 to 95
    Nov 30, 2023 to Jan 19, 2024
  • Individual clients · 159 to 162
    Nov 30, 2023 to Jan 19, 2024
  • Discretionary RAUM · $49.4M to $54.3M
    Nov 30, 2023 to Jan 19, 2024
  • HNW RAUM · $333M to $354M
    Nov 30, 2023 to Jan 19, 2024
  • Individual RAUM · $65.4M to $74.5M
    Nov 30, 2023 to Jan 19, 2024
  • Non-discretionary RAUM · $349M to $374M
    Nov 30, 2023 to Jan 19, 2024
  • RAUM · $398M to $429M
    Nov 30, 2023 to Jan 19, 2024
  • Business name · S••••• F•••••••• A•••••••• L•• to S••••• F••••••••
    Jan 19, 2024 to Jan 19, 2024
  • Business name · S••••• F•••••••• A•••••••• L•• to S•••••••••
    Nov 29, 2023 to Nov 30, 2023
  • Accounts · 850 to 937
    Nov 9, 2023 to Nov 29, 2023
  • Advisory activities · 4 to 3
    Nov 9, 2023 to Nov 29, 2023
  • HNW clients · 87 to 98
    Nov 9, 2023 to Nov 29, 2023
  • Individual clients · 164 to 159
    Nov 9, 2023 to Nov 29, 2023
  • Discretionary RAUM · $39.7M to $49.4M
    Nov 9, 2023 to Nov 29, 2023
  • HNW RAUM · $279M to $333M
    Nov 9, 2023 to Nov 29, 2023
  • Individual RAUM · $74.3M to $65.4M
    Nov 9, 2023 to Nov 29, 2023
  • Non-discretionary RAUM · $313M to $349M
    Nov 9, 2023 to Nov 29, 2023
  • RAUM · $353M to $398M
    Nov 9, 2023 to Nov 29, 2023
Signals
5 dated events
  • S••••• F•••••••• no longer on the SEC adviser roster (last listed 2025-09-02, RAUM $519.0M)
    Dec 20, 2025 · Left the SEC roster · derived
  • C••••••• P••••••• A••••••• left S••••• F•••••••• for M•• C•••••• M••••••••• L•• (registered 2025-09-19)
    Oct 10, 2025 · Advisor changed firm · fact
  • R••••• O•••••• V•••• left S••••• F•••••••• for M••••• S•••••• C••••••••• (registered 2005-04-06)
    Oct 10, 2025 · Advisor changed firm · fact
  • J M•••••• G•••••• (Chief Executive Officer) appeared on Schedule A of S••••• F••••••••
    Oct 30, 2024 · Control person joined · fact
  • Bryan Mark Pietrofesa (Member) no longer on Schedule A of S••••• F•••••••• (listed 2022-03-30, absent 2022-12-08)
    Dec 8, 2022 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026