DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

P•• I••••••••• A••••••• L••

Independent wealth managerSalisbury, MarylandCRD 110147SEC 801-96235websiteIAPD
Latest filing Mar 27, 2026
First filing on the tape Mar 27, 2012 · 30 filings
SEC status approved since May 8, 2015
RAUM
$367M
reported, Item 5.F
Discretionary
71%
of RAUM
Private clients
76%
$280M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$52.5M
derived; firm RAUM over IAPD count
Employees
9
8 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
30 filings and snapshots on the tape
RAUM$367M as of Mar 27, 2026
Mar 27, 2012$74.7M then
HNW client RAUM$205M as of Mar 27, 2026
Feb 22, 2018$42.3M then
State-registered IARs (5.B.3)8 as of Mar 27, 2026
Mar 27, 20120 then
Employees (5.A)9 as of Mar 27, 2026
Mar 3, 20168 then
Private funds: no history
RAUM +51% over the last fiscal year+35% a year over threeIARs 8 to 8
Practice profile
derived from the filing of Mar 27, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
RAUM per advisor
$52.5MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
65derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.8MderivedHNW RAUM over HNW clients
Average account
$372,382derivedRAUM over accounts (5.F.2.f)
Discretionary
71%derivedof RAUM
Institutional
22%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
2.3derived3 offices incl. principal (1.F.5)
RAUM growth, one year
+51%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+9.9%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminars, otherreportedItem 5.G
Custody
$1.0M, 3 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$205M56%
  • Pension and profit-sharing plans$80.4M22%
  • Individuals$75.1M20%
  • Corporations and businesses$7.0M1.9%
Individual clients
384reported
HNW clients
73reported
Pension plan clients
34reported
Charitable clients
n/areported
Accounts
986reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
$1.0M for 3 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.76 fund_share=0.0 institutional_share=0.22 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
J••• M•••••• S••••Personal Financial SpecialistSalisbury, MdJan 12, 200040 y0
G•••••• G••••• L••••••Certified Financial PlannerSalisbury, MdSep 8, 200917 y0
D••••• M•••••• O••••••••Personal Financial SpecialistSalisbury, MdOct 6, 201030 y0
C••••• J• H•••••••Certified Financial PlannerSalisbury, MdFeb 12, 201912 y0
K••• M••••••• B••••Certified Financial PlannerSalisbury, MdNov 22, 202312 y0
W•••••• E•••• B••••Salisbury, MdDec 18, 202333 y0
S••••• M•••••• L••••••Ocean City, Md Apr 4, 202412 y0
Advisor movement
0 left, 0 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • O••••••••• D•••••• M•••••• · Managing Partner / President/Chief Compliance Officercontrol
    since 01/2020 · owns less than 5%
  • L••••••• G••••••• G••••• · Member
    since 10/2022 · owns 10% to 25%
Entity owners
  • P•• • C••••••• P••• · Owner
    direct · owns 75% or more
Related persons
Schedule D 7.A
  • P•• • C••••••• P•••
    insurancey
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Salisbury, Md · principal700
Offices
Schedule D 1.F, the 25 largest
  • Lewes, DE1 employees
  • Ocean City, MD
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • RAUM up 50 %Change between filings · filing Mar 27, 2026
    RAUM (Item 5.F) moved from $242,395,217 to $367,168,512 (+51.0%) between the annual amendments of 2025-03-26 and 2026-03-27; the peer median change was +15.0% (4549 comparable advisers, 96.0th percentile of changes)
    peers: independent wealth managers, $100M to $500M (4,549) · 96% percentile
  • discretionary share shiftChange between filings · filing Mar 27, 2026
    discretionary share of RAUM moved from 96.0% to 71.0% between the annual amendments of 2025-03-26 and 2026-03-27
    peers: independent wealth managers, $100M to $500M (5,678)
What changed
consecutive filings, newest first
  • Accounts · 878 to 986
    Mar 26, 2025 to Mar 27, 2026
  • Corporate clients · 8 to 9
    Mar 26, 2025 to Mar 27, 2026
  • HNW clients · 59 to 73
    Mar 26, 2025 to Mar 27, 2026
  • Individual clients · 357 to 384
    Mar 26, 2025 to Mar 27, 2026
  • Pension plan clients · 17 to 34
    Mar 26, 2025 to Mar 27, 2026
  • Assets in custody · $1.1M to $1.0M
    Mar 26, 2025 to Mar 27, 2026
  • Discretionary RAUM · $232M to $261M
    Mar 26, 2025 to Mar 27, 2026
  • HNW RAUM · $143M to $205M
    Mar 26, 2025 to Mar 27, 2026
  • Individual RAUM · $71.2M to $75.1M
    Mar 26, 2025 to Mar 27, 2026
  • Non-discretionary RAUM · $9.9M to $106M
    Mar 26, 2025 to Mar 27, 2026
  • Pension RAUM · $22.7M to $80.4M
    Mar 26, 2025 to Mar 27, 2026
  • RAUM · $242M to $367M
    Mar 26, 2025 to Mar 27, 2026
  • Accounts · 771 to 878
    Aug 7, 2024 to Mar 26, 2025
  • Advisory employees · 7 to 8
    Aug 7, 2024 to Mar 26, 2025
  • Advisory activities · 6 to 7
    Aug 7, 2024 to Mar 26, 2025
  • Corporate clients · 6 to 8
    Aug 7, 2024 to Mar 26, 2025
  • HNW clients · 45 to 59
    Aug 7, 2024 to Mar 26, 2025
  • Individual clients · 322 to 357
    Aug 7, 2024 to Mar 26, 2025
  • Pension plan clients · 14 to 17
    Aug 7, 2024 to Mar 26, 2025
  • Assets in custody · $1.0M to $1.1M
    Aug 7, 2024 to Mar 26, 2025
  • Financial planning clients · 1-10 to 1-10
    Aug 7, 2024 to Mar 26, 2025
  • State-registered IARs · 5 to 8
    Aug 7, 2024 to Mar 26, 2025
  • Discretionary RAUM · $173M to $232M
    Aug 7, 2024 to Mar 26, 2025
  • HNW RAUM · $84.0M to $143M
    Aug 7, 2024 to Mar 26, 2025
  • Individual RAUM · $69.2M to $71.2M
    Aug 7, 2024 to Mar 26, 2025
  • Non-discretionary RAUM · $1.8M to $9.9M
    Aug 7, 2024 to Mar 26, 2025
  • Pension RAUM · $17.7M to $22.7M
    Aug 7, 2024 to Mar 26, 2025
  • RAUM · $175M to $242M
    Aug 7, 2024 to Mar 26, 2025
  • Accounts · 730 to 771
    Jul 25, 2023 to Mar 14, 2024
  • Advisory employees · 5 to 7
    Jul 25, 2023 to Mar 14, 2024
  • Corporate clients · 9 to 6
    Jul 25, 2023 to Mar 14, 2024
  • HNW clients · 42 to 45
    Jul 25, 2023 to Mar 14, 2024
  • Individual clients · 315 to 322
    Jul 25, 2023 to Mar 14, 2024
  • Assets in custody · $100,000 to $1.0M
    Jul 25, 2023 to Mar 14, 2024
  • Employees · 7 to 9
    Jul 25, 2023 to Mar 14, 2024
  • Financial planning clients · 0 to 1-10
    Jul 25, 2023 to Mar 14, 2024
  • Discretionary RAUM · $147M to $173M
    Jul 25, 2023 to Mar 14, 2024
  • HNW RAUM · $70.0M to $84.0M
    Jul 25, 2023 to Mar 14, 2024
  • Individual RAUM · $60.1M to $69.2M
    Jul 25, 2023 to Mar 14, 2024
  • Non-discretionary RAUM · $2.5M to $1.8M
    Jul 25, 2023 to Mar 14, 2024
Signals
5 dated events
  • P•• I••••••••• A••••••• L•• reported RAUM $367.2M, up 51% from $242.4M (2025-03-26 to 2026-03-27)
    Mar 27, 2026 · RAUM change · derived
  • Michael John Stern (Officer/Shareholder) no longer on Schedule A of P•• I••••••••• A••••••• L•• (listed 2021-01-28, absent 2022-03-23)
    Mar 23, 2022 · Control person left · inference
  • T•••••• A•••••• G••••••• left P•• I••••••••• A••••••• L•• for C••••• I••••••••• A••••••• L•• (registered 2024-03-21)
    Jan 10, 2022 · Advisor changed firm · fact
  • Michael Daniel O'Connell (Managing Partner / President) appeared on Schedule A of P•• I••••••••• A••••••• L••
    Feb 13, 2020 · Control person joined · fact
  • P•• I••••••••• A••••••• L•• filed its initial SEC registration (Form ADV)
    Apr 28, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
302-645-5757reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
410-213-7185reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
302-645-1757reportedpublished by the firm, firm site, Sep 15, 2026
Website
w••.p•••••••••.comreportedpublic record, Form ADV, Sep 19, 2026
Principal office phone
410-546-5600reportedpublic record, Form ADV, Mar 27, 2026
Contact form
p•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Team page
p•••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$52.5Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026