DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Winch Financial

Independent wealth managerAppleton, WisconsinCRD 110194SEC 801-55488websiteIAPD
Legal name Winch Advisory Services, LLC
Latest filing Mar 4, 2026
First filing on the tape Mar 30, 2012 · 30 filings
SEC status approved since Apr 30, 1998
RAUM
$580M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
98%
$566M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$82.9M
derived; firm RAUM over IAPD count
Employees
18
17 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
30 filings and snapshots on the tape
RAUM$580M as of Mar 4, 2026
Mar 30, 2012$181M then
HNW client RAUM$365M as of Mar 4, 2026
Mar 26, 2018$100M then
State-registered IARs (5.B.3)7 as of Mar 4, 2026
Mar 30, 20120 then
Employees (5.A)18 as of Mar 4, 2026
Mar 25, 201315 then
Private funds: no history
RAUM +14% over the last fiscal year+20% a year over threeIARs 7 to 7
Practice profile
derived from the filing of Mar 4, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
RAUM per advisor
$82.9MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
122derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.5MderivedHNW RAUM over HNW clients
Average account
$249,754derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
2.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.6derivedItem 5.A over advisors
Advisors per office
3.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+14%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+4.3%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, educational seminarsreportedItem 5.G
Financial planning clients
700reportedItem 5.H
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$365M63%
  • Individuals$201M35%
  • Pension and profit-sharing plans$13.8M2.4%
  • Charitable organizations$49,0550.0%
Individual clients
704reported
HNW clients
147reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
2,323reported
Financial planning clients
700reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.98 fund_share=0.0 institutional_share=0.02 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Christina Vignec WinchCertified Financial PlannerAppleton, WiMay 1, 199845 y0
Adam Zachary WinchAppleton, WiSep 7, 200724 y0
Frederic David HubleyAppleton, WiNov 13, 200917 y0
Christian PetersonAppleton, WiFeb 4, 201118 y0
Samuel Ronald WinchAppleton, WiSep 2, 201126 y1
Tanya Christine WinchAppleton, Wi Dec 1, 201520 y0
Matthew William WeyersAppleton, WiJul 15, 201614 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Zachary Adam Winch · Ownercontrol
    since 12/2022 · owns 25% to 50%
  • Vignec Christina Winch · Ownercontrol
    since 08/2004 · owns 25% to 50%
  • Ronald Samuel Winch · Owner/Chief Compliance Officercontrol
    since 12/2022 · owns 25% to 50%
  • Christine Tanya Winch · Ownercontrol
    since 12/2022 · owns 25% to 50%
Related persons
Schedule D 7.A
  • Johnson & Weinaug Tax & Accounting Inc.
    insurancen
  • Winch & Associates, LLC
    real estaten
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Appleton, Wi · principal700
Offices
Schedule D 1.F, the 25 largest
  • , 2 employees
What changed
consecutive filings, newest first
  • Accounts · 2,345 to 2,323
    Mar 10, 2025 to Mar 4, 2026
  • Advisory employees · 15 to 17
    Mar 10, 2025 to Mar 4, 2026
  • HNW clients · 124 to 147
    Mar 10, 2025 to Mar 4, 2026
  • Individual clients · 692 to 704
    Mar 10, 2025 to Mar 4, 2026
  • Discretionary RAUM · $511M to $580M
    Mar 10, 2025 to Mar 4, 2026
  • HNW RAUM · $290M to $365M
    Mar 10, 2025 to Mar 4, 2026
  • Individual RAUM · $211M to $201M
    Mar 10, 2025 to Mar 4, 2026
  • Pension RAUM · $10.0M to $13.8M
    Mar 10, 2025 to Mar 4, 2026
  • RAUM · $511M to $580M
    Mar 10, 2025 to Mar 4, 2026
  • Accounts · 2,554 to 2,345
    Mar 1, 2024 to Mar 10, 2025
  • Advisory employees · 12 to 15
    Mar 1, 2024 to Mar 10, 2025
  • HNW clients · 100 to 124
    Mar 1, 2024 to Mar 10, 2025
  • Individual clients · 699 to 692
    Mar 1, 2024 to Mar 10, 2025
  • Employees · 17 to 18
    Mar 1, 2024 to Mar 10, 2025
  • Financial planning clients · 251-500 to More than 500
    Mar 1, 2024 to Mar 10, 2025
  • Discretionary RAUM · $420M to $511M
    Mar 1, 2024 to Mar 10, 2025
  • HNW RAUM · $223M to $290M
    Mar 1, 2024 to Mar 10, 2025
  • Individual RAUM · $197M to $211M
    Mar 1, 2024 to Mar 10, 2025
  • Pension RAUM · unset to 10035118.0
    Mar 1, 2024 to Mar 10, 2025
  • RAUM · $420M to $511M
    Mar 1, 2024 to Mar 10, 2025
  • Accounts · 2,276 to 2,554
    Oct 25, 2023 to Feb 29, 2024
  • Advisory employees · 17 to 12
    Oct 25, 2023 to Feb 29, 2024
  • HNW clients · 82 to 100
    Oct 25, 2023 to Feb 29, 2024
  • Individual clients · 710 to 699
    Oct 25, 2023 to Feb 29, 2024
  • Employees · 19 to 17
    Oct 25, 2023 to Feb 29, 2024
  • Financial planning clients · More than 500 to 251-500
    Oct 25, 2023 to Feb 29, 2024
  • State-registered IARs · 8 to 7
    Oct 25, 2023 to Feb 29, 2024
  • Discretionary RAUM · $334M to $420M
    Oct 25, 2023 to Feb 29, 2024
  • HNW RAUM · $154M to $223M
    Oct 25, 2023 to Feb 29, 2024
  • Individual RAUM · $180M to $197M
    Oct 25, 2023 to Feb 29, 2024
  • RAUM · $334M to $420M
    Oct 25, 2023 to Feb 29, 2024
  • Accounts · 2,518 to 2,276
    Oct 25, 2022 to Jan 23, 2023
  • Advisory employees · 18 to 17
    Oct 25, 2022 to Jan 23, 2023
  • HNW clients · 81 to 82
    Oct 25, 2022 to Jan 23, 2023
  • Individual clients · 765 to 710
    Oct 25, 2022 to Jan 23, 2023
  • Employees · 18 to 19
    Oct 25, 2022 to Jan 23, 2023
  • State-registered IARs · 9 to 8
    Oct 25, 2022 to Jan 23, 2023
  • Discretionary RAUM · $432M to $334M
    Oct 25, 2022 to Jan 23, 2023
  • HNW RAUM · $204M to $154M
    Oct 25, 2022 to Jan 23, 2023
  • Individual RAUM · $229M to $180M
    Oct 25, 2022 to Jan 23, 2023
Signals
5 dated events
  • Tyler John Bauer left Winch Financial for Mercer Global Advisors Inc. (registered 2023-10-25)
    Oct 25, 2023 · Advisor changed firm · fact
  • Christine Tanya Winch (Owner) appeared on Schedule A of Winch Financial
    Jan 23, 2023 · Control person joined · fact
  • Ronald Samuel Winch (Owner) appeared on Schedule A of Winch Financial
    Jan 23, 2023 · Control person joined · fact
  • Zachary Adam Winch (Owner) appeared on Schedule A of Winch Financial
    Jan 23, 2023 · Control person joined · fact
  • Aaron Michael Bauer left Winch Financial for Mercer Global Advisors Inc. (registered 2023-11-01)
    Oct 25, 2022 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
info@winchfinancial.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
920-739-8577reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
920-954-5499reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
linkedin.com/company/490256reportedpublic record, Form ADV, Sep 17, 2026
Website
WINCHFINANCIAL.COMreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
920-739-8577reportedpublic record, Form ADV, Mar 4, 2026
Contact form
winchfinancial.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
Team page
winchfinancial.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$82.9Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026