DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

P••••• W•••• I••••••••• A•••••••• I•••

Independent wealth managerBirmingham, AlabamaCRD 110876SEC 801-48755websiteIAPD
Latest filing Apr 10, 2026
First filing on the tape Feb 8, 2012 · 36 filings
SEC status approved since May 12, 2005
RAUM
$748M
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
68%
$506M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$150M
derived; firm RAUM over IAPD count
Employees
7
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
36 filings and snapshots on the tape
RAUM$748M as of Apr 10, 2026
Feb 8, 2012$183M then
HNW client RAUM$504M as of Apr 10, 2026
Mar 8, 2018$285M then
State-registered IARs (5.B.3)4 as of Apr 10, 2026
Feb 8, 20120 then
Employees (5.A)7 as of Apr 10, 2026
Feb 20, 20137 then
Private funds: no history
RAUM +5.1% over the last fiscal year+5.3% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Apr 10, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$150MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
18derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$6.3MderivedHNW RAUM over HNW clients
Average account
$2.3MderivedRAUM over accounts (5.F.2.f)
Discretionary
98%derivedof RAUM
Institutional
30%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
5.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+5.1%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-3.2%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$504M67%
  • Charitable organizations$128M17%
  • Pension and profit-sharing plans$98.6M13%
  • Corporations and businesses$16.1M2.2%
  • Individuals$1.5M0.2%
Individual clients
10reported
HNW clients
80reported
Pension plan clients
8reported
Charitable clients
12reported
Accounts
329reported
Financial planning clients
11-25reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.68 fund_share=0.0 institutional_share=0.3 related_bd=false related_bank=false bd_reps=1.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
J•••• H•••••• W••••Birmingham, AlSep 26, 199547 y0
G•••••• H••• W••••Chartered Financial AnalystBirmingham, AlMar 23, 200424 y0
M•••••• C••••••••• S••••Chartered Financial AnalystBirmingham, AlSep 23, 201115 y0
R••• P••••• W•••••Birmingham, AlApr 6, 202110 y0
A•••••••• K•••••Certified Financial PlannerBirmingham, AlJul 10, 202613 y0
Advisor movement
0 left, 0 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • W••••• G••••••• H••• · President And Ccocontrol
    since 07/2009 · owns less than 5%
  • W••••• J••••• H•••••• · Chairman Of The Boardcontrol
    since 07/2009 · owns less than 5%
  • W••••• J••••• H•••••• · Stockholdercontrol
    since 05/1984 · owns 75% or more of P••••• W•••• C••••••••• I•••
Entity owners
  • P••••• W•••• C••••••••• I••• · Corporation
    direct · owns 75% or more
Related persons
Schedule D 7.A
  • J•••• H• W•••• I••
    n
  • P•••••• W•••• • C••••••• I•••
    n
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Birmingham, Al · principal510
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • business activity changedChange between filings · filing Apr 10, 2026
    selection of other advisers (Item 5.G.7): no on the filing of 2026-02-26, yes on the filing of 2026-04-10
    peers: independent wealth managers, $500M to $1B (1,482)
What changed
consecutive filings, newest first
  • Advisory activities · 4 to 5
    Feb 26, 2026 to Apr 10, 2026
  • Accounts · 321 to 329
    Mar 14, 2025 to Feb 26, 2026
  • Advisory employees · 6 to 5
    Mar 14, 2025 to Feb 26, 2026
  • Corporate clients · 5 to 4
    Mar 14, 2025 to Feb 26, 2026
  • Individual clients · 13 to 10
    Mar 14, 2025 to Feb 26, 2026
  • Pension plan clients · 9 to 8
    Mar 14, 2025 to Feb 26, 2026
  • Financial planning clients · 0 to 11-25
    Mar 14, 2025 to Feb 26, 2026
  • Discretionary RAUM · $704M to $734M
    Mar 14, 2025 to Feb 26, 2026
  • HNW RAUM · $440M to $504M
    Mar 14, 2025 to Feb 26, 2026
  • Individual RAUM · $1.9M to $1.5M
    Mar 14, 2025 to Feb 26, 2026
  • Non-discretionary RAUM · $8.1M to $13.8M
    Mar 14, 2025 to Feb 26, 2026
  • Pension RAUM · $95.3M to $98.6M
    Mar 14, 2025 to Feb 26, 2026
  • RAUM · $712M to $748M
    Mar 14, 2025 to Feb 26, 2026
  • Accounts · 311 to 321
    Dec 23, 2024 to Mar 14, 2025
  • Advisory employees · 8 to 6
    Dec 23, 2024 to Mar 14, 2025
  • Charity clients · 13 to 12
    Dec 23, 2024 to Mar 14, 2025
  • HNW clients · 79 to 80
    Dec 23, 2024 to Mar 14, 2025
  • Individual clients · 15 to 13
    Dec 23, 2024 to Mar 14, 2025
  • Employees · 8 to 7
    Dec 23, 2024 to Mar 14, 2025
  • Financial planning clients · 0 to 0
    Dec 23, 2024 to Mar 14, 2025
  • State-registered IARs · 7 to 4
    Dec 23, 2024 to Mar 14, 2025
  • Discretionary RAUM · $698M to $704M
    Dec 23, 2024 to Mar 14, 2025
  • HNW RAUM · $383M to $440M
    Dec 23, 2024 to Mar 14, 2025
  • Individual RAUM · $3.7M to $1.9M
    Dec 23, 2024 to Mar 14, 2025
  • Non-discretionary RAUM · $9.8M to $8.1M
    Dec 23, 2024 to Mar 14, 2025
  • Pension RAUM · $85.5M to $95.3M
    Dec 23, 2024 to Mar 14, 2025
  • RAUM · $707M to $712M
    Dec 23, 2024 to Mar 14, 2025
  • Accounts · 285 to 311
    Oct 4, 2023 to Mar 13, 2024
  • Advisory employees · 9 to 8
    Oct 4, 2023 to Mar 13, 2024
  • BD registered reps · 4 to 1
    Oct 4, 2023 to Mar 13, 2024
  • Charity clients · 12 to 13
    Oct 4, 2023 to Mar 13, 2024
  • Corporate clients · 4 to 5
    Oct 4, 2023 to Mar 13, 2024
  • Individual clients · 14 to 15
    Oct 4, 2023 to Mar 13, 2024
  • Pension plan clients · 8 to 9
    Oct 4, 2023 to Mar 13, 2024
  • Employees · 9 to 8
    Oct 4, 2023 to Mar 13, 2024
  • State-registered IARs · 8 to 7
    Oct 4, 2023 to Mar 13, 2024
  • Discretionary RAUM · $638M to $698M
    Oct 4, 2023 to Mar 13, 2024
  • HNW RAUM · $337M to $383M
    Oct 4, 2023 to Mar 13, 2024
  • Individual RAUM · $3.0M to $3.7M
    Oct 4, 2023 to Mar 13, 2024
  • Non-discretionary RAUM · $2.2M to $9.8M
    Oct 4, 2023 to Mar 13, 2024
Signals
6 dated events
  • Kennedy Charles Porter (Executive Vice President) no longer on Schedule A of P••••• W•••• I••••••••• A•••••••• I••• (listed 2024-07-19, absent 2024-12-23)
    Dec 23, 2024 · Control person left · inference
  • E••• W• K••••••• left P••••• W•••• I••••••••• A•••••••• I••• for M••••• S•••••• (registered 2024-10-31)
    Jul 25, 2024 · Advisor changed firm · fact
  • M•••••• B•••• left P••••• W•••• I••••••••• A•••••••• I••• for B•• I••••••••• A••••••• (registered 2024-03-06)
    Feb 13, 2024 · Advisor changed firm · fact
  • Cannon Kathryn Lavender (Chief Financial Officer) no longer on Schedule A of P••••• W•••• I••••••••• A•••••••• I••• (listed 2023-08-30, absent 2023-10-02)
    Oct 2, 2023 · Control person left · inference
  • Cannon Kathryn Lavender (Chief Financial Officer) appeared on Schedule A of P••••• W•••• I••••••••• A•••••••• I•••
    Mar 17, 2020 · Control person joined · fact
  • P••••• W•••• I••••••••• A•••••••• I••• reported RAUM $536.0M, up 34% from $399.0M (2017-09-29 to 2018-03-08)
    Mar 8, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
info@pwco.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
205-252-3681reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
H•••S://WWW.LINKEDIN.COM/COMPANY/P•••••-W••••-&-COMPANYreportedpublic record, Form ADV, Sep 18, 2026
Website
H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
205-252-3681reportedpublic record, Form ADV, Apr 10, 2026
Contact form
pwco.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$150Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026