DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Enrich Financial Partners LLC
Latest filing Mar 19, 2026
First filing on the tape Nov 29, 2011 · 28 filings
SEC status approved since May 5, 2015
RAUM
$557M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$556M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$139M
derived; firm RAUM over IAPD count
Employees
8
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
28 filings and snapshots on the tape
RAUM$557M as of Mar 19, 2026
Mar 29, 2012$77.2M then
HNW client RAUM$527M as of Mar 19, 2026
Mar 23, 2018$151M then
State-registered IARs (5.B.3)4 as of Mar 19, 2026
Mar 29, 20120 then
Employees (5.A)8 as of Mar 19, 2026
Mar 30, 20167 then
Private funds: no history
RAUM +16% over the last fiscal year+17% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Mar 19, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $139MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 106derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.8MderivedHNW RAUM over HNW clients
- Average account
- $340,350derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +3.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Custody
- $11.6M, 20 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$527M95%
- Individuals$28.4M5.1%
- Charitable organizations$1.3M0.2%
- Individual clients
- 137reported
- HNW clients
- 288reported
- Pension plan clients
- n/areported
- Charitable clients
- 1reported
- Accounts
- 1,636reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $11.6M for 20 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Elaine Beckett RichCertified Financial Planner | Madison, Wi | Mar 1, 2004 | 26 y | 0 |
| Christopher David RichCertified Financial Planner | Madison, Wi | Mar 1, 2004 | 33 y | 1 |
| Trent TredinnickCertified Financial Planner, Chartered Financial Consultant | Madison, Wi | Aug 15, 2024 | 15 y | 1 |
| Neil Robert DinndorfCertified Financial Planner | Madison, Wi | Jan 1, 2025 | 18 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Justin Daniel Goninen to Morgan StanleyApr 16, 2013 · Other
- Erik John Mikkelson to Rmr Wealth Advisors LLCNov 5, 2009 · Other
Joined, latest
- Neil Robert Dinndorf from Sva Wealth Management, LLCJan 1, 2025 · Other
- Trent Tredinnick from Cuna Brokerage Services, Inc.Aug 15, 2024 · Affiliated broker-dealer or bank to independent RIA
- Justin Daniel Goninen from UBS Financial Services Inc.Mar 25, 2010 · Other
- Christopher David Rich from Financial Planning Services, IncMar 1, 2004 · Other
- Erik John Mikkelson from Financial Planning Services, IncMar 1, 2004 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- David Christopher Rich · Member / Owner / Chief Compliance Officercontrolsince 07/2003 · owns 50% to 75%
- Beckett Elaine Rich · Member / Ownercontrolsince 07/2003 · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Madison, Wi · principal | 4 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 1,534 to 1,636Mar 18, 2025 to Mar 19, 2026
- HNW clients · 246 to 288Mar 18, 2025 to Mar 19, 2026
- Individual clients · 163 to 137Mar 18, 2025 to Mar 19, 2026
- Pension plan clients · 9.0 to unsetMar 18, 2025 to Mar 19, 2026
- Assets in custody · $10.9M to $11.6MMar 18, 2025 to Mar 19, 2026
- Discretionary RAUM · $461M to $557MMar 18, 2025 to Mar 19, 2026
- HNW RAUM · $426M to $527MMar 18, 2025 to Mar 19, 2026
- Individual RAUM · $34.4M to $28.4MMar 18, 2025 to Mar 19, 2026
- Non-discretionary RAUM · $17.1M to $297,683Mar 18, 2025 to Mar 19, 2026
- Pension RAUM · 17099469.0 to unsetMar 18, 2025 to Mar 19, 2026
- RAUM · $478M to $557MMar 18, 2025 to Mar 19, 2026
- Accounts · 1,529 to 1,534Mar 21, 2024 to Mar 18, 2025
- HNW clients · 228 to 246Mar 21, 2024 to Mar 18, 2025
- Individual clients · 143 to 163Mar 21, 2024 to Mar 18, 2025
- Pension plan clients · 8 to 9Mar 21, 2024 to Mar 18, 2025
- Assets in custody · $3.9M to $10.9MMar 21, 2024 to Mar 18, 2025
- Financial planning clients · 251-500 to 251-500Mar 21, 2024 to Mar 18, 2025
- Discretionary RAUM · $382M to $461MMar 21, 2024 to Mar 18, 2025
- HNW RAUM · $348M to $426MMar 21, 2024 to Mar 18, 2025
- Individual RAUM · $33.5M to $34.4MMar 21, 2024 to Mar 18, 2025
- Non-discretionary RAUM · $13.2M to $17.1MMar 21, 2024 to Mar 18, 2025
- Pension RAUM · $13.2M to $17.1MMar 21, 2024 to Mar 18, 2025
- RAUM · $395M to $478MMar 21, 2024 to Mar 18, 2025
- Accounts · 384 to 1,529Dec 14, 2023 to Mar 21, 2024
- Charity clients · 13 to 1Dec 14, 2023 to Mar 21, 2024
- HNW clients · 215 to 228Dec 14, 2023 to Mar 21, 2024
- Individual clients · 161 to 143Dec 14, 2023 to Mar 21, 2024
- Assets in custody · $1.3M to $3.9MDec 14, 2023 to Mar 21, 2024
- Discretionary RAUM · $337M to $382MDec 14, 2023 to Mar 21, 2024
- HNW RAUM · $304M to $348MDec 14, 2023 to Mar 21, 2024
- Individual RAUM · $32.5M to $33.5MDec 14, 2023 to Mar 21, 2024
- Non-discretionary RAUM · $10.4M to $13.2MDec 14, 2023 to Mar 21, 2024
- Pension RAUM · $10.4M to $13.2MDec 14, 2023 to Mar 21, 2024
- RAUM · $347M to $395MDec 14, 2023 to Mar 21, 2024
- Wrap assets (manager) · 0.0 to unsetDec 14, 2023 to Mar 21, 2024
- Wrap assets (sponsor) · 0.0 to unsetDec 14, 2023 to Mar 21, 2024
- Accounts · 324 to 384Mar 25, 2022 to Mar 22, 2023
- Charity clients · unset to 13.0Mar 25, 2022 to Mar 22, 2023
- HNW clients · 180 to 215Mar 25, 2022 to Mar 22, 2023
- Individual clients · 140 to 161Mar 25, 2022 to Mar 22, 2023
Signals
1 dated events
- Enrich Financial Partners Llc filed its initial SEC registration (Form ADV)Apr 24, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/enrich-financial-partners-llcreportedpublic record, Form ADV, Sep 18, 2026
- Website
- ENRICHPARTNERS.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 608-275-3442reportedpublic record, Form ADV, Mar 19, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $139Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026