DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Gould Asset Management LLC
Latest filing Apr 16, 2026
First filing on the tape Mar 27, 2012 · 37 filings
SEC status approved since May 27, 2004
RAUM
$1.0B
reported, Item 5.F
Discretionary
96%
of RAUM
Private clients
96%
$994M individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$115M
derived; firm RAUM over IAPD count
Employees
15
9 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
37 filings and snapshots on the tape
RAUM$1.0B as of Apr 16, 2026
Mar 27, 2012$375M then
HNW client RAUM$917M as of Apr 16, 2026
Mar 28, 2018$449M then
State-registered IARs (5.B.3)9 as of Apr 16, 2026
Mar 26, 20138 then
Employees (5.A)15 as of Apr 16, 2026
Mar 26, 201311 then
Private funds: no history
RAUM +15% over the last fiscal year+14% a year over threeIARs 9 to 9
Practice profile
derived from the filing of Apr 16, 2026; every figure names its basis
- RAUM per advisor
- $115MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 39derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.0MderivedHNW RAUM over HNW clients
- Average account
- $1.6MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 96%derivedof RAUM
- Institutional
- 3.9%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 9.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +15%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +3.6%derived
- Compensation
- percentage of assets, hourly, fixed fees, performance-basedreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, otherreportedItem 5.G
- Custody
- $672M, 301 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$917M89%
- Individuals$77.5M7.5%
- Charitable organizations$40.3M3.9%
- Individual clients
- 120reported
- HNW clients
- 229reported
- Pension plan clients
- 0reported
- Charitable clients
- 14reported
- Accounts
- 644reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- $672M for 301 clientsreported
- Compensation
- % of AUM, fixed, hourly, performancereported
- Class basis
- private_client_share=0.96 fund_share=0.0 institutional_share=0.04 related_bd=true related_bank=false bd_reps=0.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Donald Paul Gould | Claremont, Ca | Jul 15, 2002 | 43 y | 0 |
| Thomas Keylon CarrCertified Financial Planner | Claremont, Ca | Aug 20, 2002 | 33 y | 1 |
| Paul Mathias Goldensohn | Henderson, Nv | Aug 9, 2004 | 22 y | 0 |
| Scott Bradley SmithChartered Financial Analyst | Claremont, Ca | Sep 23, 2004 | 22 y | 0 |
| John Joseph DebiaseChartered Financial Analyst | Claremont, Ca | Jul 19, 2012 | 14 y | 0 |
| Derek Matthew BaldwinChartered Financial Analyst | Claremont, Ca | Nov 11, 2014 | 12 y | 0 |
| Serena C LamCertified Financial Planner | Claremont, Ca | Mar 1, 2019 | 14 y | 0 |
| Jezmier Cornejo | Claremont, Ca | Apr 2, 2024 | 13 y | 0 |
| John Matthew HeitkemperChartered Financial Analyst | Claremont, Ca | Nov 8, 2024 | 28 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Joseph Michael Stella to First Allied Advisory Services, Inc.Dec 31, 2016 · Other
- Jeffrey Benjamin Fortner to Geometric Wealth Advisors, LLCDec 16, 2015 · Other
- Jeremy Dee Witbeck to Polaris Wealth Advisory GroupMar 11, 2014 · Other
- Suzanne Kaiser Highet to Ctc Consulting, LLCMar 2, 2010 · Other
- Casey Donald Grigg to Vantage WealthJul 21, 2004 · Other
Joined, latest
- John Matthew Heitkemper from Ducenta Squared Asset ManagementNov 8, 2024 · Other
- Thomas Keylon Carr from Charles Schwab & Co., Inc.Aug 20, 2002 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Paul Donald Gould · President, Chief Investment Officercontrolsince 04/1999 · owns 25% to 50%
- Matthew Derek Baldwin · Senior Portfolio Managersince 01/2025 · owns less than 5%
- Keylon Thomas Carr · Chief Compliance Officer, Senior Portfolio Managersince 07/2020 · owns 5% to 10%
- Joseph John Debiase · Senior Portfolio Managersince 06/2016 · owns 5% to 10%
- Mathias Paul Goldensohn · Membersince 04/1999 · owns 5% to 10%
- Bradley Scott Smith · Senior Portfolio Managersince 06/2016 · owns 5% to 10%
Entity owners
- Bridgeport Financial Solutions · Memberdirect · owns 25% to 50%
- Cambridge Investment Group, Inc · Memberdirect · owns 25% to 50%
- Donald P. Gould 2020 Grat · Donald P. Gould, Trusteedirect · owns less than 5%
- Donald P. Gould 2021 Grat · Donald P. Gould, Trusteedirect · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Claremont, Ca · principal | 8 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 640 to 644Mar 28, 2025 to Mar 27, 2026
- Advisory activities · 3 to 4Mar 28, 2025 to Mar 27, 2026
- Charity clients · 13 to 14Mar 28, 2025 to Mar 27, 2026
- HNW clients · 208 to 229Mar 28, 2025 to Mar 27, 2026
- Individual clients · 129 to 120Mar 28, 2025 to Mar 27, 2026
- Assets in custody · $555M to $672MMar 28, 2025 to Mar 27, 2026
- Financial planning clients · to 26-50Mar 28, 2025 to Mar 27, 2026
- Discretionary RAUM · $865M to $995MMar 28, 2025 to Mar 27, 2026
- HNW RAUM · $786M to $917MMar 28, 2025 to Mar 27, 2026
- Individual RAUM · $80.8M to $77.5MMar 28, 2025 to Mar 27, 2026
- Non-discretionary RAUM · $36.3M to $39.5MMar 28, 2025 to Mar 27, 2026
- RAUM · $901M to $1.0BMar 28, 2025 to Mar 27, 2026
- Accounts · 621 to 640Aug 8, 2024 to Mar 28, 2025
- Advisory employees · 8 to 9Aug 8, 2024 to Mar 28, 2025
- Charity clients · 14 to 13Aug 8, 2024 to Mar 28, 2025
- HNW clients · 182 to 208Aug 8, 2024 to Mar 28, 2025
- Individual clients · 146 to 129Aug 8, 2024 to Mar 28, 2025
- Assets in custody · $489M to $555MAug 8, 2024 to Mar 28, 2025
- Employees · 14 to 15Aug 8, 2024 to Mar 28, 2025
- Financial planning clients · unset to Aug 8, 2024 to Mar 28, 2025
- State-registered IARs · 7 to 9Aug 8, 2024 to Mar 28, 2025
- Discretionary RAUM · $738M to $865MAug 8, 2024 to Mar 28, 2025
- HNW RAUM · $636M to $786MAug 8, 2024 to Mar 28, 2025
- Individual RAUM · $106M to $80.8MAug 8, 2024 to Mar 28, 2025
- Non-discretionary RAUM · $79.5M to $36.3MAug 8, 2024 to Mar 28, 2025
- RAUM · $818M to $901MAug 8, 2024 to Mar 28, 2025
- Related broker-dealer · false to trueAug 8, 2024 to Mar 28, 2025
- Accounts · 618 to 621Oct 11, 2023 to Mar 26, 2024
- Advisory employees · 9 to 8Oct 11, 2023 to Mar 26, 2024
- HNW clients · 177 to 182Oct 11, 2023 to Mar 26, 2024
- Individual clients · 151 to 146Oct 11, 2023 to Mar 26, 2024
- Assets in custody · $390M to $489MOct 11, 2023 to Mar 26, 2024
- State-registered IARs · 9 to 7Oct 11, 2023 to Mar 26, 2024
- Discretionary RAUM · $628M to $738MOct 11, 2023 to Mar 26, 2024
- HNW RAUM · $544M to $636MOct 11, 2023 to Mar 26, 2024
- Individual RAUM · $89.0M to $106MOct 11, 2023 to Mar 26, 2024
- Non-discretionary RAUM · $73.4M to $79.5MOct 11, 2023 to Mar 26, 2024
- RAUM · $701M to $818MOct 11, 2023 to Mar 26, 2024
- Accounts · 594 to 618Dec 9, 2022 to Mar 31, 2023
- Advisory employees · 8 to 9Dec 9, 2022 to Mar 31, 2023
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- contact@gouldasset.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 909-445-1291reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 909-445-1299reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- LINKEDIN.COM/COMPANY/GOULD-ASSET-MANAGEMENTreportedpublic record, Form ADV, Sep 17, 2026
- Website
- GOULDASSET.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 909-445-1291reportedpublic record, Form ADV, Apr 16, 2026
- Team page
- gouldasset.com/our-peoplereportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $115Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026