DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Demars Financial Group LLC
Latest filing Mar 3, 2026
First filing on the tape Mar 20, 2018 · 26 filings
SEC status approved since Apr 19, 2018
RAUM
$374M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$374M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$93.5M
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
26 filings and snapshots on the tape
RAUM$374M as of Mar 3, 2026
Feb 12, 2019$129M then
HNW client RAUM$285M as of Mar 3, 2026
Feb 12, 2019$69.9M then
State-registered IARs (5.B.3)3 as of Mar 3, 2026
Feb 12, 20192 then
Employees (5.A)3 as of Mar 3, 2026
Feb 12, 20196 then
Private funds: no history
RAUM +28% over the last fiscal year+18% a year over threeIARs 3 to 3
Practice profile
derived from the filing of Mar 3, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $93.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 125derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.7MderivedHNW RAUM over HNW clients
- Average account
- $299,165derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.8derivedItem 5.A over advisors
- Advisors per office
- 2.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +28%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +12%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$285M76%
- Individuals$88.5M24%
- Individual clients
- 333reported
- HNW clients
- 165reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 1,250reported
- Financial planning clients
- 11-25reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=3.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| David Theodore DemarsCertified Financial Planner, Chartered Financial Consultant | Spokane Valley, Wa | Mar 23, 1999 | 29 y | 1 |
| Brent Melvin SearsCertified Financial Planner, Chartered Financial Consultant | Spokane Valley, Wa | Jan 15, 2020 | 27 y | 2 |
| Taylor David DemarsCertified Financial Planner | Spokane Valley, Wa | Aug 21, 2020 | 10 y | 0 |
| Richard Ryan Kennedy | Spokane Valley, Wa | Feb 10, 2026 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- James Patrick Jenkins to Yellowstone PartnersMay 29, 2013 · Other
- Matthew P Jarvis to Jarvis FinancialMar 12, 2013 · Other
- Gregory Reed Giles to Crown Capital Securities, L.P.Nov 12, 2012 · Other
Joined, latest
- Brent Melvin Sears from Centaurus Financial, Inc.Jan 15, 2020 · Affiliated broker-dealer or bank to independent RIA
- Matthew P Jarvis from Esi Financial AdvisorsMar 31, 2006 · Other
- David Theodore Demars from Esi Financial AdvisorsMar 23, 1999 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Theodore David Demars · Managing Member/Chief Compliance Officercontrolsince 02/2015 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Spokane Valley, Wa · principal | 4 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Kenai, AK1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Mar 3, 2026accounts (Item 5.F.2.f) moved from 461.0 to 1,250.0 (+171.0%) between the annual amendments of 2025-02-13 and 2026-03-03; the peer median change was +5.0% (3687 comparable advisers, 99.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,687) · 99% percentile
- HNW share shiftChange between filings · filing Mar 3, 2026HNW share of RAUM moved from 57.0% to 76.0% between the annual amendments of 2025-02-13 and 2026-03-03peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 461 to 1,250Jun 28, 2025 to Feb 5, 2026
- HNW clients · 93 to 165Jun 28, 2025 to Feb 5, 2026
- Individual clients · 350 to 333Jun 28, 2025 to Feb 5, 2026
- Financial planning clients · 1-10 to 11-25Jun 28, 2025 to Feb 5, 2026
- Discretionary RAUM · $282M to $374MJun 28, 2025 to Feb 5, 2026
- HNW RAUM · $166M to $285MJun 28, 2025 to Feb 5, 2026
- Individual RAUM · $117M to $88.5MJun 28, 2025 to Feb 5, 2026
- Non-discretionary RAUM · $8.9M to $180,220Jun 28, 2025 to Feb 5, 2026
- RAUM · $291M to $374MJun 28, 2025 to Feb 5, 2026
- Related broker-dealer · true to falseJun 28, 2025 to Feb 5, 2026
- Financial planning clients · 1-10 to 1-10Feb 13, 2025 to Jun 28, 2025
- Accounts · 452 to 461Jun 12, 2024 to Feb 13, 2025
- HNW clients · 84 to 93Jun 12, 2024 to Feb 13, 2025
- Individual clients · 352 to 350Jun 12, 2024 to Feb 13, 2025
- Financial planning clients · 11-25 to 1-10Jun 12, 2024 to Feb 13, 2025
- Discretionary RAUM · $228M to $282MJun 12, 2024 to Feb 13, 2025
- HNW RAUM · $127M to $166MJun 12, 2024 to Feb 13, 2025
- Individual RAUM · $106M to $117MJun 12, 2024 to Feb 13, 2025
- Non-discretionary RAUM · $4.7M to $8.9MJun 12, 2024 to Feb 13, 2025
- RAUM · $232M to $291MJun 12, 2024 to Feb 13, 2025
- BD registered reps · 4 to 3May 3, 2024 to Jun 12, 2024
- Employees · 6 to 3May 3, 2024 to Jun 12, 2024
- State-registered IARs · 4 to 3May 3, 2024 to Jun 12, 2024
- Related broker-dealer · false to trueMay 3, 2024 to May 3, 2024
- Advisory employees · 4 to 3Mar 4, 2024 to Mar 26, 2024
- Employees · 7 to 6Mar 4, 2024 to Mar 26, 2024
- Accounts · 966 to 452Nov 13, 2023 to Feb 14, 2024
- HNW clients · 78 to 84Nov 13, 2023 to Feb 14, 2024
- Individual clients · 373 to 352Nov 13, 2023 to Feb 14, 2024
- Discretionary RAUM · $224M to $228MNov 13, 2023 to Feb 14, 2024
- HNW RAUM · $136M to $127MNov 13, 2023 to Feb 14, 2024
- Individual RAUM · $92.5M to $106MNov 13, 2023 to Feb 14, 2024
- Non-discretionary RAUM · $4.5M to $4.7MNov 13, 2023 to Feb 14, 2024
- RAUM · $228M to $232MNov 13, 2023 to Feb 14, 2024
- HQ city · SPOKANE to SPOKANE VALLEYMar 7, 2023 to Nov 13, 2023
- Accounts · 981 to 966Jun 21, 2022 to Mar 7, 2023
- HNW clients · 140 to 78Jun 21, 2022 to Mar 7, 2023
- Individual clients · 353 to 373Jun 21, 2022 to Mar 7, 2023
- Financial planning clients · 1-10 to 11-25Jun 21, 2022 to Mar 7, 2023
- Discretionary RAUM · $257M to $224MJun 21, 2022 to Mar 7, 2023
Signals
1 dated events
- Demars Financial Group Llc filed its initial SEC registration (Form ADV)Mar 20, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 509-232-6604reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 509-536-9556reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- guidancefinancialplanning.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 509-536-9556reportedpublic record, Form ADV, Mar 3, 2026
- Contact form
- guidancefinancialplanning.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- guidancefinancialplanning.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $93.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026