DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

W•••••• • C••••••

Independent wealth managerRochester, New YorkCRD 117307SEC 801-60710websiteIAPD
Legal name W••••••••• • A•••••••••
Latest filing Sep 1, 2026
First filing on the tape Mar 21, 2012 · 28 filings
SEC status approved since Oct 15, 2001
RAUM
$1.5B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$1.5B individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$166M
derived; firm RAUM over IAPD count
Employees
12
8 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
28 filings and snapshots on the tape
RAUM$1.5B as of Mar 27, 2026
Mar 21, 2012$192M then
HNW client RAUM$1.0B as of Mar 27, 2026
Mar 20, 2018$435M then
State-registered IARs (5.B.3)8 as of Mar 27, 2026
Mar 21, 20120 then
Employees (5.A)12 as of Mar 27, 2026
Feb 22, 20138 then
Private funds: no history
RAUM +30% over the last fiscal year+23% a year over threeIARs 8 to 8
Practice profile
derived from the filing of Sep 1, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$166MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
82derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$5.0MderivedHNW RAUM over HNW clients
Average account
$790,711derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
9.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+30%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+8.2%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Custody
$375M, 455 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$1.0B70%
  • Individuals$451M30%
Individual clients
530reported
HNW clients
209reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
1,885reported
Financial planning clients
251-500reported
Wrap fee programs
noreported
Custody of client assets
$375M for 455 clientsreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd= related_bank= bd_reps=0.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
W•••••• G••••• S••••••Rochester, NyFeb 5, 201427 y0
W•••••• E••••• M••••Chartered Financial AnalystRochester, NyJul 12, 202124 y0
R••••• F•••• P••••••Chartered Financial AnalystRochester, NyJul 12, 202128 y0
A••• N• M••••Certified Financial PlannerRochester, NyJul 12, 202111 y0
C••••••••• M• R••••••Rochester, NySep 6, 202111 y0
W•••••• A••••• S••••••Rochester, NySep 6, 202112 y0
W•••••• E••••• B••••••Rochester, NySep 6, 202133 y0
S•••• L• S•••••Certified Financial PlannerRochester, NyJun 12, 202415 y1
J•••••• E••• B••••••••Rochester, NyNov 13, 202530 y0
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • P••••••• R•••••• F•••• · Partnercontrol
    since 01/2020 · owns 10% to 25%
  • R••••••• C••••••••• M• · Partnercontrol
    since 01/2020 · owns 10% to 25%
  • S••••••• W••••••• A• · Partnercontrol
    since 01/2020 · owns 10% to 25%
  • S••••••• W••••••• G••••• · President/Ceocontrol
    since 09/2001 · owns 50% to 75%
  • A••••••••• A•••• J••• · Chief Compliance Officer
    since 08/2026 · owns less than 5%
  • M••••• A•••• N• · Partner
    since 01/2022 · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Rochester, Ny · principal910
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • control person changedChange between filings · filing Sep 1, 2026
    S••••••• W••••••• G••••• (PRESIDENT/CEO) left Schedule A between the filings of 2022-03-29 and 2026-09-01
    peers: independent wealth managers, $1B to $5B (1,362)
What changed
consecutive filings, newest first
  • Financial planning clients · 251-500 to 251-500
    Mar 27, 2026 to Sep 1, 2026
  • Related adviser · false to unset
    Mar 27, 2026 to Sep 1, 2026
  • Related bank · false to unset
    Mar 27, 2026 to Sep 1, 2026
  • Related broker-dealer · false to unset
    Mar 27, 2026 to Sep 1, 2026
  • Related insurance company · false to unset
    Mar 27, 2026 to Sep 1, 2026
  • Succession · false to unset
    Mar 27, 2026 to Sep 1, 2026
  • Accounts · 1,744 to 1,885
    Oct 22, 2025 to Mar 27, 2026
  • HNW clients · 182 to 209
    Oct 22, 2025 to Mar 27, 2026
  • Individual clients · 501 to 530
    Oct 22, 2025 to Mar 27, 2026
  • Discretionary RAUM · $1.1B to $1.5B
    Oct 22, 2025 to Mar 27, 2026
  • HNW RAUM · $797M to $1.0B
    Oct 22, 2025 to Mar 27, 2026
  • Individual RAUM · $354M to $451M
    Oct 22, 2025 to Mar 27, 2026
  • Non-discretionary RAUM · $87.5M to $0
    Oct 22, 2025 to Mar 27, 2026
  • RAUM · $1.2B to $1.5B
    Oct 22, 2025 to Mar 27, 2026
  • Accounts · 1,625 to 1,744
    Oct 17, 2024 to Apr 14, 2025
  • Individual clients · 462 to 501
    Oct 17, 2024 to Apr 14, 2025
  • Assets in custody · $89.5M to $375M
    Oct 17, 2024 to Apr 14, 2025
  • Insurance-licensed employees · 8 to 0
    Oct 17, 2024 to Apr 14, 2025
  • Financial planning clients · 251-500 to 251-500
    Oct 17, 2024 to Apr 14, 2025
  • State-registered IARs · 0 to 8
    Oct 17, 2024 to Apr 14, 2025
  • Discretionary RAUM · $970M to $1.1B
    Oct 17, 2024 to Apr 14, 2025
  • HNW RAUM · $711M to $797M
    Oct 17, 2024 to Apr 14, 2025
  • Individual RAUM · $306M to $354M
    Oct 17, 2024 to Apr 14, 2025
  • Non-discretionary RAUM · $46.9M to $87.5M
    Oct 17, 2024 to Apr 14, 2025
  • RAUM · $1.0B to $1.2B
    Oct 17, 2024 to Apr 14, 2025
  • Accounts · 1,527 to 1,625
    Apr 6, 2023 to Mar 20, 2024
  • HNW clients · 162,178 to 182
    Apr 6, 2023 to Mar 20, 2024
  • Individual clients · 442 to 462
    Apr 6, 2023 to Mar 20, 2024
  • Pension plan clients · 2.0 to unset
    Apr 6, 2023 to Mar 20, 2024
  • Assets in custody · $56.1M to $89.5M
    Apr 6, 2023 to Mar 20, 2024
  • Discretionary RAUM · $780M to $970M
    Apr 6, 2023 to Mar 20, 2024
  • HNW RAUM · $547M to $711M
    Apr 6, 2023 to Mar 20, 2024
  • Individual RAUM · $242M to $306M
    Apr 6, 2023 to Mar 20, 2024
  • Non-discretionary RAUM · $14.6M to $46.9M
    Apr 6, 2023 to Mar 20, 2024
  • Pension RAUM · 5312149.0 to unset
    Apr 6, 2023 to Mar 20, 2024
  • RAUM · $794M to $1.0B
    Apr 6, 2023 to Mar 20, 2024
  • Accounts · 1,323 to 1,527
    May 18, 2022 to Mar 23, 2023
  • Advisory employees · 7 to 8
    May 18, 2022 to Mar 23, 2023
  • Charity clients · 2.0 to unset
    May 18, 2022 to Mar 23, 2023
  • HNW clients · 162 to 162,178
    May 18, 2022 to Mar 23, 2023
Signals
9 dated events
  • W•••••• • C•••••• reported RAUM $1.5B, up 30% from $1.2B (2025-10-22 to 2026-03-27)
    Mar 27, 2026 · RAUM change · derived
  • M•••• N••••••• S••••• left W•••••• • C•••••• for F••••• W••••• I••••••••• (registered 2024-04-09)
    Jun 10, 2024 · Advisor changed firm · fact
  • W•••••• • C•••••• reported RAUM $1.0B, up 28% from $794.1M (2023-04-06 to 2024-03-20)
    Mar 20, 2024 · RAUM change · derived
  • C•••••••• D•••• A••••• left W•••••• • C•••••• for F••••• C••• C•••••• L•• (registered 2026-03-01)
    Jan 23, 2024 · Advisor changed firm · fact
  • W•••••• • C•••••• reported RAUM $878.1M, up 25% from $702.0M (2021-03-23 to 2022-03-29)
    Mar 29, 2022 · RAUM change · derived
  • A W•••••• S•••••• (Partner) appeared on Schedule A of W•••••• • C••••••
    Mar 9, 2020 · Control person joined · fact
  • Firth Robert Pickels (Partner) appeared on Schedule A of W•••••• • C••••••
    Mar 9, 2020 · Control person joined · fact
  • M Christopher Radigan (Partner) appeared on Schedule A of W•••••• • C••••••
    Mar 9, 2020 · Control person joined · fact
  • John Andy Armstrong (Chief Compliance Officer) appeared on Schedule A of W•••••• • C••••••
    Mar 14, 2019 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
585-232-6200reportedpublished by the firm, firm site, Sep 16, 2026
Website
whitneyandcompany.comreportedpublic record, Form ADV, Sep 19, 2026
Principal office phone
585-232-6200reportedpublic record, Form ADV, Sep 1, 2026
Contact form
whitney.money/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$166Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026