DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

C•••••• • C•••••• W••••• M•••••••••

Independent wealth managerCookeville, TennesseeCRD 130071SEC 801-112875websiteIAPD
Legal name C•••••• • C•••••• A•••••••• L••
Latest filing May 14, 2026
First filing on the tape Feb 29, 2012 · 27 filings
SEC status approved since Apr 19, 2018
RAUM
$311M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
89%
$277M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$104M
derived; firm RAUM over IAPD count
Employees
6
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$311M as of May 14, 2026
Feb 29, 2012$46.6M then
HNW client RAUM$242M as of May 14, 2026
Mar 4, 2019$36.4M then
State-registered IARs (5.B.3)3 as of May 14, 2026
Feb 29, 20120 then
Employees (5.A)6 as of May 14, 2026
Mar 4, 20196 then
Private funds: no history
RAUM +25% over the last fiscal year+17% a year over threeIARs 2 to 3
Practice profile
derived from the filing of May 14, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$104MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
70derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.1MderivedHNW RAUM over HNW clients
Average account
$575,029derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
6.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+25%derivedbetween the last two annual amendments
Advisor growth, one year
+50%derivedItem 5.B.3 between annual amendments
Client growth, one year
-1.4%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$242M78%
  • Individuals$35.5M11%
  • State and municipal entities$17.2M5.5%
  • Corporations and businesses$13.6M4.4%
  • Pension and profit-sharing plans$1.5M0.5%
  • Charitable organizations$1.3M0.4%
Individual clients
133reported
HNW clients
78reported
Pension plan clients
3reported
Charitable clients
3reported
Accounts
541reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.89 fund_share=0.0 institutional_share=0.06 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
W•••• H••••• C••••••Cookeville, TnDec 20, 201239 y3
C•••• R••••Cookeville, TnFeb 5, 202610 y0
B••••••• A••• D•••Chartered Financial AnalystCookeville, Tn May 20, 202615 y1
Advisor movement
1 left, 1 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • C••••••• W••••• H••••• · Chief Compliance Officer And Managing Membercontrol
    since 03/2007 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Cookeville, Tn · principal321
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 542 to 541
    Mar 28, 2025 to Mar 13, 2026
  • Advisory employees · 2 to 3
    Mar 28, 2025 to Mar 13, 2026
  • Advisory activities · 5 to 6
    Mar 28, 2025 to Mar 13, 2026
  • Corporate clients · 8 to 9
    Mar 28, 2025 to Mar 13, 2026
  • HNW clients · 69 to 78
    Mar 28, 2025 to Mar 13, 2026
  • Individual clients · 145 to 133
    Mar 28, 2025 to Mar 13, 2026
  • Assets in custody · $59.0M to $105M
    Mar 28, 2025 to Mar 13, 2026
  • Employees · 5 to 6
    Mar 28, 2025 to Mar 13, 2026
  • Financial planning clients · 1-10 to 26-50
    Mar 28, 2025 to Mar 13, 2026
  • State-registered IARs · 2 to 3
    Mar 28, 2025 to Mar 13, 2026
  • Discretionary RAUM · $248M to $311M
    Mar 28, 2025 to Mar 13, 2026
  • HNW RAUM · $178M to $242M
    Mar 28, 2025 to Mar 13, 2026
  • Individual RAUM · $38.6M to $35.5M
    Mar 28, 2025 to Mar 13, 2026
  • Pension RAUM · $1.1M to $1.5M
    Mar 28, 2025 to Mar 13, 2026
  • RAUM · $248M to $311M
    Mar 28, 2025 to Mar 13, 2026
  • Accounts · 517 to 542
    Nov 27, 2024 to Mar 28, 2025
  • Charity clients · 4 to 3
    Nov 27, 2024 to Mar 28, 2025
  • HNW clients · 66 to 69
    Nov 27, 2024 to Mar 28, 2025
  • Individual clients · 139 to 145
    Nov 27, 2024 to Mar 28, 2025
  • Assets in custody · unset to 58966610.0
    Nov 27, 2024 to Mar 28, 2025
  • Insurance-licensed employees · 1 to 0
    Nov 27, 2024 to Mar 28, 2025
  • Financial planning clients · 51-100 to 1-10
    Nov 27, 2024 to Mar 28, 2025
  • Discretionary RAUM · $226M to $248M
    Nov 27, 2024 to Mar 28, 2025
  • HNW RAUM · $164M to $178M
    Nov 27, 2024 to Mar 28, 2025
  • Individual RAUM · $32.7M to $38.6M
    Nov 27, 2024 to Mar 28, 2025
  • Pension RAUM · $1.7M to $1.1M
    Nov 27, 2024 to Mar 28, 2025
  • RAUM · $226M to $248M
    Nov 27, 2024 to Mar 28, 2025
  • BD registered reps · 2 to 0
    Mar 27, 2024 to Nov 27, 2024
  • Accounts · 487 to 517
    Nov 14, 2023 to Mar 27, 2024
  • Corporate clients · 5 to 8
    Nov 14, 2023 to Mar 27, 2024
  • HNW clients · 60 to 66
    Nov 14, 2023 to Mar 27, 2024
  • Individual clients · 147 to 139
    Nov 14, 2023 to Mar 27, 2024
  • Insurance-licensed employees · 2 to 1
    Nov 14, 2023 to Mar 27, 2024
  • Discretionary RAUM · $196M to $226M
    Nov 14, 2023 to Mar 27, 2024
  • HNW RAUM · $140M to $164M
    Nov 14, 2023 to Mar 27, 2024
  • Individual RAUM · $30.1M to $32.7M
    Nov 14, 2023 to Mar 27, 2024
  • Pension RAUM · $1.2M to $1.7M
    Nov 14, 2023 to Mar 27, 2024
  • RAUM · $196M to $226M
    Nov 14, 2023 to Mar 27, 2024
  • Employees · 6 to 5
    Oct 4, 2023 to Nov 14, 2023
  • Advisory employees · 3 to 2
    May 1, 2023 to Sep 12, 2023
Signals
4 dated events
  • William Woodrow Welch left Cravens & Company Wealth Management for Fsc Securities Corporation (registered 2009-04-13)
    Mar 24, 2026 · Advisor changed firm · fact
  • Cravens & Company Wealth Management reported 0 offices beyond its principal office, down from 5 (2021-12-06 to 2022-03-31)
    Mar 31, 2022 · Office count change · derived
  • Lee Stephen Rains (Shareholder) no longer on Schedule A of Cravens & Company Wealth Management (listed 2021-12-06, absent 2022-03-31)
    Mar 31, 2022 · Control person left · inference
  • Cravens & Company Wealth Management filed its initial SEC registration (Form ADV)
    Mar 19, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
info@cravensco.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
931-646-3619reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
931-528-6865reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
LINKEDIN.COM/COMPANY/CRAVENS-&-COMPANYreportedpublic record, Form ADV, Sep 18, 2026
Website
CRAVENSCO.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
(931) 528-6865reportedpublic record, Form ADV, May 14, 2026
Contact form
cravensco.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
Team page
cravensco.com/team-memberreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$104Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026