DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
USA Financial Formulas Corporation
Legal name USA Financial Formulas LLC
Latest filing Mar 27, 2026
First filing on the tape Mar 29, 2012 · 37 filings
SEC status approved since Feb 1, 2007
RAUM
$534M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$534M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$534M
derived; firm RAUM over IAPD count
Employees
38
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
37 filings and snapshots on the tape
RAUM$534M as of Mar 27, 2026
Mar 29, 2012$176M then
HNW client RAUM$0 as of Mar 27, 2026
Mar 29, 2018$22.4M then
State-registered IARs (5.B.3)26 as of Mar 27, 2026
Mar 28, 201335 then
Employees (5.A)38 as of Mar 27, 2026
Mar 28, 201335 then
Private funds: no history
RAUM -15% over the last fiscal year-0.6% a year over threeIARs 26 to 26
Practice profile
derived from the filing of Mar 27, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $534MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 7,489derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $71,355derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 38.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -15%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -13%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$534M100%
- Individual clients
- 7,489reported
- HNW clients
- 0reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 7,489reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=26.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Clayton William Bachert · Chief Financial Officer / Managercontrolsince 04/2007 · owns less than 5%
- H Matthew Eilers · Chief Business Development Officercontrolsince 11/2018 · owns less than 5%
- David Brent Enders · President/Managercontrolsince 02/2006 · owns less than 5%
- Robert Mark Mersman · Chief Marketing Officercontrolsince 06/2014 · owns less than 5%
- M Dawn Thomason · Chief Compliance Officercontrolsince 08/2022 · owns less than 5%
- David Michael Walters · Ceo/Managercontrolsince 01/2006 · owns less than 5%
- Carroll James Mcconnell · Chief Operations Officersince 11/2021 · owns less than 5%
Entity owners
- USA Financial LLC · Direct Ownerdirect · owns 75% or more
- Accelerate Buyer LLC · Memberindirect · owns 75% or more of Amerilife Holdings LLC
- Accelerate Intermediate Holdings 1 LLC · Memberindirect · owns 75% or more of Accelerate Buyer LLC
- Accelerate Intermediate Holdings 2 LLC · Memberindirect · owns 75% or more of Accelerate Intermediate Holdings 1 LLC
- Accelerate Topco Holdings LLC · Memberindirect · owns 75% or more of Accelerate Intermediate Holdings 2 LLC
- Al Marketing LLC · Memberindirect · owns 75% or more of USA Financial LLC
- Amerilife Blocker Holdings LLC · Memberindirect · owns 25% to 50% of Accelerate Topco Holdings LLC
- Amerilife Group LLC · Memberindirect · owns 75% or more of Al Marketing LLC
- Amerilife Holdings LLC · Memberindirect · owns 75% or more of Amerilife Midco LLC
- Amerilife Midco LLC · Memberindirect · owns 75% or more of Amerilife Group LLC
- Gc Propel Aggregator Gp LLC · General Partnerindirect · owns F of Gc Propel Aggregator LP
- Gc Propel Aggregator LP · Shareholderindirect · owns 25% to 50% of Gc Propel Holdings Inc
- Gc Propel Holdings Inc · Memberindirect · owns 25% to 50% of Accelerate Topco Holdings LLC
- Genstar Capital Partners X LP · Memberindirect · owns 75% or more of Gc Propel Aggregator Gp LLC
- Genstar Capital Partners X LP · Limited Partnerindirect · owns 50% to 75% of Gc Propel Aggregator LP
- Genstar Capital X LP · General Partnerindirect · owns F of Genstar Capital Partners X LP
- Genstar X Gp LLC · General Partnerindirect · owns F of Genstar Capital X LP
- Icg Holiday Partners I LP · Limited Partnerindirect · owns 75% or more of Thl Al Blocked Buyer Feeder LP
- Thl Al Blocked Buyer Feeder LP · Limited Partnerindirect · owns F of Thl Amerilife Parallel Spv LP
- Thl Amerilife Equity Advisors LLC · General Partnerindirect · owns F of Thl Amerilife Parallel Spv LP
Related persons
Schedule D 7.A
- Brookstone Capital Management LLCinvestment advisernRAUM $13B
- Brookstone Wealth Advisors, LLCinvestment advisern
- Florida Financial Advisors, LLCinvestment advisernRAUM $456M
- Saybrus Equity Services, LLCbroker-dealern
- Trinity Wealth Securities, L.L.C.broker-dealern
- USA Financial Exchangeinvestment advisernRAUM $1.6B
- USA Financial Securities LLCbroker-dealerinvestment advisernRAUM $297M
Advisers that list USA Financial Formulas Corporation as a related person
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 8,608 to 7,489Mar 26, 2025 to Mar 27, 2026
- HNW clients · 86 to 0Mar 26, 2025 to Mar 27, 2026
- Individual clients · 8,522 to 7,489Mar 26, 2025 to Mar 27, 2026
- Employees · 52 to 38Mar 26, 2025 to Mar 27, 2026
- Discretionary RAUM · $626M to $534MMar 26, 2025 to Mar 27, 2026
- HNW RAUM · $62.6M to $0Mar 26, 2025 to Mar 27, 2026
- Individual RAUM · $563M to $534MMar 26, 2025 to Mar 27, 2026
- RAUM · $626M to $534MMar 26, 2025 to Mar 27, 2026
- Accounts · 6,411 to 8,608Sep 26, 2024 to Mar 26, 2025
- HNW clients · 47 to 86Sep 26, 2024 to Mar 26, 2025
- Individual clients · 6,364 to 8,522Sep 26, 2024 to Mar 26, 2025
- Financial planning clients · 0 to 0Sep 26, 2024 to Mar 26, 2025
- Discretionary RAUM · $586M to $626MSep 26, 2024 to Mar 26, 2025
- HNW RAUM · $7.1M to $62.6MSep 26, 2024 to Mar 26, 2025
- Individual RAUM · $579M to $563MSep 26, 2024 to Mar 26, 2025
- RAUM · $586M to $626MSep 26, 2024 to Mar 26, 2025
- Succession · true to falseAug 16, 2024 to Aug 19, 2024
- Legal name · USA FINANCIAL FORMULAS CORPORATION to USA FINANCIAL FORMULAS LLCAug 16, 2024 to Aug 16, 2024
- Organization form · Corporation to Limited Liability CompanyAug 16, 2024 to Aug 16, 2024
- Succession · false to trueAug 16, 2024 to Aug 16, 2024
- Accounts · 8,916 to 6,411Mar 31, 2023 to Mar 29, 2024
- Corporate clients · 8 to 0Mar 31, 2023 to Mar 29, 2024
- HNW clients · 357 to 47Mar 31, 2023 to Mar 29, 2024
- Individual clients · 8,559 to 6,364Mar 31, 2023 to Mar 29, 2024
- Discretionary RAUM · $544M to $586MMar 31, 2023 to Mar 29, 2024
- HNW RAUM · $21.8M to $7.1MMar 31, 2023 to Mar 29, 2024
- Individual RAUM · $523M to $579MMar 31, 2023 to Mar 29, 2024
- RAUM · $544M to $586MMar 31, 2023 to Mar 29, 2024
- Accounts · 6,690 to 8,916Aug 29, 2022 to Mar 31, 2023
- BD registered reps · 35 to 26Aug 29, 2022 to Mar 31, 2023
- Corporate clients · 95 to 8Aug 29, 2022 to Mar 31, 2023
- HNW clients · 264 to 357Aug 29, 2022 to Mar 31, 2023
- Individual clients · 6,331 to 8,559Aug 29, 2022 to Mar 31, 2023
- Employees · 35 to 52Aug 29, 2022 to Mar 31, 2023
- Insurance-licensed employees · 35 to 26Aug 29, 2022 to Mar 31, 2023
- State-registered IARs · 35 to 26Aug 29, 2022 to Mar 31, 2023
- Discretionary RAUM · $741M to $544MAug 29, 2022 to Mar 31, 2023
- HNW RAUM · $28.9M to $21.8MAug 29, 2022 to Mar 31, 2023
- Individual RAUM · $694M to $523MAug 29, 2022 to Mar 31, 2023
- RAUM · $741M to $544MAug 29, 2022 to Mar 31, 2023
Signals
9 dated events
- Usa Financial Formulas Corporation reported succeeding to the business of Another Adviser (Form ADV Item 4)Aug 16, 2024 · Succession (Item 4) · fact
- Usa Financial Formulas Corporation reported RAUM $544.4M, down 27% from $740.7M (2022-08-29 to 2023-03-31)Mar 31, 2023 · RAUM change · derived
- M Dawn Thomason (Chief Compliance Officer) appeared on Schedule A of Usa Financial Formulas CorporationAug 29, 2022 · Control person joined · fact
- Denise Stewart Andrea Mcgrew (Chief Compliance Officer/Manager) no longer on Schedule A of Usa Financial Formulas Corporation (listed 2022-08-12, absent 2022-08-18)Aug 18, 2022 · Control person left · inference
- Usa Financial Formulas Corporation reported RAUM $740.7M, up 54% from $480.7M (2021-12-09 to 2022-03-31)Mar 31, 2022 · RAUM change · derived
- Lee Matthew Mcgrew (Chief Operations Officer/Manager) no longer on Schedule A of Usa Financial Formulas Corporation (listed 2021-03-30, absent 2021-12-09)Dec 9, 2021 · Control person left · inference
- Usa Financial Formulas Corporation reported RAUM $480.7M, up 33% from $361.9M (2020-06-26 to 2021-03-30)Mar 30, 2021 · RAUM change · derived
- Usa Financial Formulas Corporation reported RAUM $346.2M, down 38% from $561.5M (2018-11-28 to 2019-04-08)Apr 8, 2019 · RAUM change · derived
- Usa Financial Formulas Corporation reported RAUM $561.5M, up 26% from $445.3M (2017-04-13 to 2018-03-29)Mar 29, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 888-444-0125reportedpublished by the firm, firm site, Sep 17, 2026
- Website
- usafinancial.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (888)407-8198reportedpublic record, Form ADV, Mar 27, 2026
- Contact form
- usafinancial.com/contact-usreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $534Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026