DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Advisors Financial, Inc.
Latest filing Jun 30, 2026
First filing on the tape Mar 30, 2012 · 28 filings
SEC status approved since Sep 5, 2014
RAUM
$321M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
98%
$316M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$64.2M
derived; firm RAUM over IAPD count
Employees
7
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
28 filings and snapshots on the tape
RAUM$321M as of Jun 30, 2026
Mar 30, 2012$67.8M then
HNW client RAUM$266M as of Jun 30, 2026
Mar 21, 2018$130M then
State-registered IARs (5.B.3)6 as of Jun 30, 2026
Mar 30, 20120 then
Employees (5.A)7 as of Jun 30, 2026
Mar 27, 20156 then
Private funds: no history
RAUM +9.8% over the last fiscal year+10% a year over threeIARs 7 to 6
Practice profile
derived from the filing of Jun 30, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $64.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 44derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.8MderivedHNW RAUM over HNW clients
- Average account
- $444,222derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 5.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +9.8%derivedbetween the last two annual amendments
- Advisor growth, one year
- -14%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +6.3%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Custody
- $125M, 79 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$266M83%
- Individuals$49.4M15%
- Corporations and businesses$5.4M1.7%
- Charitable organizations$116,4510.0%
- Individual clients
- 125reported
- HNW clients
- 95reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 723reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $125M for 79 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.98 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Amy Christine HoffmanCertified Financial Planner | Mclean, Va | May 1, 2008 | 28 y | 1 |
| Joseph Mason Van NameCertified Financial Planner | Mclean, Va | Dec 23, 2011 | 24 y | 1 |
| Karen Fisher MonborneCertified Financial Planner | Mclean, Va | Aug 31, 2018 | 15 y | 0 |
| David Christopher Mulhearn | Mclean, Va | Oct 3, 2019 | 11 y | 0 |
| Gordon Walford Daisley | Mclean, Va | Aug 8, 2024 | 19 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- Steven Andrew Tomisek to Kirk Capital Advisors LLCSep 4, 2025 · RIA to RIA
Joined, latest
- Joseph Mason Van Name from Jrkaplan, Inc.Dec 23, 2011 · Other
- Amy Christine Hoffman from Jrkaplan, Inc.May 1, 2008 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Mason Joseph Van Name · President, Chief Executive Officer, And Chief Compliance Officercontrolsince 07/2007 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Mclean, Va · principal | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- HQ city · VIENNA to MCLEANMar 26, 2026 to Jun 30, 2026
- Accounts · 701 to 723Feb 20, 2025 to Mar 26, 2026
- Advisory employees · 7 to 6Feb 20, 2025 to Mar 26, 2026
- Corporate clients · 6 to 5Feb 20, 2025 to Mar 26, 2026
- HNW clients · 89 to 95Feb 20, 2025 to Mar 26, 2026
- Individual clients · 118 to 125Feb 20, 2025 to Mar 26, 2026
- Assets in custody · $106M to $125MFeb 20, 2025 to Mar 26, 2026
- Employees · 8 to 7Feb 20, 2025 to Mar 26, 2026
- State-registered IARs · 7 to 6Feb 20, 2025 to Mar 26, 2026
- Discretionary RAUM · $293M to $321MFeb 20, 2025 to Mar 26, 2026
- HNW RAUM · $242M to $266MFeb 20, 2025 to Mar 26, 2026
- Individual RAUM · $45.0M to $49.4MFeb 20, 2025 to Mar 26, 2026
- RAUM · $293M to $321MFeb 20, 2025 to Mar 26, 2026
- Accounts · 690 to 701Jan 9, 2025 to Feb 20, 2025
- Advisory employees · 6 to 7Jan 9, 2025 to Feb 20, 2025
- Charity clients · 6.0 to unsetJan 9, 2025 to Feb 20, 2025
- Corporate clients · unset to 6.0Jan 9, 2025 to Feb 20, 2025
- HNW clients · 92 to 89Jan 9, 2025 to Feb 20, 2025
- Individual clients · 113 to 118Jan 9, 2025 to Feb 20, 2025
- Assets in custody · $102M to $106MJan 9, 2025 to Feb 20, 2025
- Financial planning clients · 101-250 to 101-250Jan 9, 2025 to Feb 20, 2025
- State-registered IARs · 6 to 7Jan 9, 2025 to Feb 20, 2025
- Discretionary RAUM · $265M to $293MJan 9, 2025 to Feb 20, 2025
- HNW RAUM · $211M to $242MJan 9, 2025 to Feb 20, 2025
- Individual RAUM · $49.3M to $45.0MJan 9, 2025 to Feb 20, 2025
- RAUM · $265M to $293MJan 9, 2025 to Feb 20, 2025
- Accounts · 713 to 690Sep 5, 2023 to Mar 21, 2024
- Charity clients · 7 to 6Sep 5, 2023 to Mar 21, 2024
- Assets in custody · $92.2M to $102MSep 5, 2023 to Mar 21, 2024
- Employees · 9 to 8Sep 5, 2023 to Mar 21, 2024
- Discretionary RAUM · $238M to $265MSep 5, 2023 to Mar 21, 2024
- HNW RAUM · $203M to $211MSep 5, 2023 to Mar 21, 2024
- Individual RAUM · $30.7M to $49.3MSep 5, 2023 to Mar 21, 2024
- RAUM · $238M to $265MSep 5, 2023 to Mar 21, 2024
- Accounts · 719 to 713Mar 6, 2022 to Mar 2, 2023
- Charity clients · unset to 7.0Mar 6, 2022 to Mar 2, 2023
- HNW clients · 93 to 92Mar 6, 2022 to Mar 2, 2023
- Individual clients · 116 to 113Mar 6, 2022 to Mar 2, 2023
- Assets in custody · $101M to $92.2MMar 6, 2022 to Mar 2, 2023
- Discretionary RAUM · $257M to $238MMar 6, 2022 to Mar 2, 2023
Signals
1 dated events
- Advisors Financial, Inc. filed its initial SEC registration (Form ADV)Aug 21, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- afi@advisorsfinancial.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- amy@advisorsfinancial.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- joe@advisorsfinancial.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- laura@advisorsfinancial.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 703-883-0300reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/afincreportedpublic record, Form ADV, Sep 17, 2026
- Website
- ADVISORSFINANCIAL.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (703) 883-0300reportedpublic record, Form ADV, Jun 30, 2026
- Contact form
- ADVISORSFINANCIAL.COM/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- ADVISORSFINANCIAL.COM/team-member-01reportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $64.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026