DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

S••••••••• F••••••••• L••

Independent wealth managerHarrisonburg, VirginiaCRD 148173SEC 801-112356websiteIAPD
Latest filing Mar 20, 2026
First filing on the tape Dec 22, 2017 · 19 filings
SEC status approved since Jan 22, 2018
RAUM
$375M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$371M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$93.7M
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$375M as of Mar 20, 2026
Mar 26, 2018$117M then
HNW client RAUM$352M as of Mar 20, 2026
Mar 26, 2018$101M then
State-registered IARs (5.B.3)4 as of Mar 20, 2026
Mar 26, 20182 then
Employees (5.A)6 as of Mar 20, 2026
Mar 26, 20184 then
Private funds: no history
RAUM +26% over the last fiscal year+18% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Mar 20, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
RAUM per advisor
$93.7MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
34derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.3MderivedHNW RAUM over HNW clients
Average account
$2.8MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
4.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+26%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+5.5%derived
Compensation
percentage of assets, hourly, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consultingreportedItem 5.G
Custody
$185M, 106 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$352M94%
  • Individuals$19.0M5.1%
  • Corporations and businesses$2.6M0.7%
  • Charitable organizations$1.6M0.4%
Individual clients
28reported
HNW clients
106reported
Pension plan clients
6reported
Charitable clients
n/areported
Accounts
136reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
$185M for 106 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.99 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
D••• S•••• L••Certified Financial Planner, Personal Financial SpecialistHarrisonburg, VaSep 10, 200818 y0
A•••• J••••• S••••••Certified Financial PlannerHarrisonburg, VaDec 7, 201519 y1
A••••• S•••• L••Certified Financial Planner, Chartered Financial AnalystHarrisonburg, VaNov 15, 202213 y1
D••••• S•••••• B•••••Harrisonburg, VaMay 7, 202419 y1
Advisor movement
0 left, 0 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • L••• D•••• S•••• · Managing Member, Chief Compliance Officercontrol
    since 07/2008 · owns 75% or more
  • S••••••• A••••• J••••• · Membercontrol
    since 07/2018 · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Harrisonburg, Va · principal400
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 129 to 136
    Mar 14, 2025 to Mar 20, 2026
  • HNW clients · 98 to 106
    Mar 14, 2025 to Mar 20, 2026
  • Individual clients · 29 to 28
    Mar 14, 2025 to Mar 20, 2026
  • Assets in custody · $141M to $185M
    Mar 14, 2025 to Mar 20, 2026
  • Discretionary RAUM · $297M to $375M
    Mar 14, 2025 to Mar 20, 2026
  • HNW RAUM · $275M to $352M
    Mar 14, 2025 to Mar 20, 2026
  • Individual RAUM · $19.3M to $19.0M
    Mar 14, 2025 to Mar 20, 2026
  • RAUM · $297M to $375M
    Mar 14, 2025 to Mar 20, 2026
  • Accounts · 121 to 129
    Jan 14, 2025 to Mar 14, 2025
  • Advisory employees · 3 to 4
    Jan 14, 2025 to Mar 14, 2025
  • HNW clients · 89 to 98
    Jan 14, 2025 to Mar 14, 2025
  • Individual clients · 30 to 29
    Jan 14, 2025 to Mar 14, 2025
  • Assets in custody · $120M to $141M
    Jan 14, 2025 to Mar 14, 2025
  • Employees · 5 to 6
    Jan 14, 2025 to Mar 14, 2025
  • Financial planning clients · 101-250 to 101-250
    Jan 14, 2025 to Mar 14, 2025
  • State-registered IARs · 3 to 4
    Jan 14, 2025 to Mar 14, 2025
  • Discretionary RAUM · $263M to $297M
    Jan 14, 2025 to Mar 14, 2025
  • HNW RAUM · $242M to $275M
    Jan 14, 2025 to Mar 14, 2025
  • Individual RAUM · $18.3M to $19.3M
    Jan 14, 2025 to Mar 14, 2025
  • RAUM · $263M to $297M
    Jan 14, 2025 to Mar 14, 2025
  • Accounts · 116 to 121
    Oct 16, 2023 to Mar 23, 2024
  • HNW clients · 85 to 89
    Oct 16, 2023 to Mar 23, 2024
  • Individual clients · 29 to 30
    Oct 16, 2023 to Mar 23, 2024
  • Assets in custody · $136M to $120M
    Oct 16, 2023 to Mar 23, 2024
  • Discretionary RAUM · $228M to $263M
    Oct 16, 2023 to Mar 23, 2024
  • HNW RAUM · $210M to $242M
    Oct 16, 2023 to Mar 23, 2024
  • Individual RAUM · $16.0M to $18.3M
    Oct 16, 2023 to Mar 23, 2024
  • RAUM · $228M to $263M
    Oct 16, 2023 to Mar 23, 2024
  • Advisory employees · 4 to 3
    Mar 10, 2023 to Oct 16, 2023
  • Employees · 6 to 5
    Mar 10, 2023 to Oct 16, 2023
  • State-registered IARs · 4 to 3
    Mar 10, 2023 to Oct 16, 2023
  • Accounts · 111 to 116
    Nov 17, 2022 to Mar 10, 2023
  • HNW clients · 81 to 85
    Nov 17, 2022 to Mar 10, 2023
  • Pension plan clients · 5 to 6
    Nov 17, 2022 to Mar 10, 2023
  • Assets in custody · $151M to $136M
    Nov 17, 2022 to Mar 10, 2023
  • Financial planning clients · 51-100 to 101-250
    Nov 17, 2022 to Mar 10, 2023
  • Discretionary RAUM · $244M to $228M
    Nov 17, 2022 to Mar 10, 2023
  • HNW RAUM · $226M to $210M
    Nov 17, 2022 to Mar 10, 2023
  • Individual RAUM · $17.0M to $16.0M
    Nov 17, 2022 to Mar 10, 2023
  • RAUM · $244M to $228M
    Nov 17, 2022 to Mar 10, 2023
Signals
3 dated events
  • M M•••••• M••••• (Member) no longer on Schedule A of S••••••••• F••••••••• L•• (listed 2022-11-17, absent 2023-03-10)
    Mar 10, 2023 · Control person left · inference
  • M M•••••• M••••• (Member) appeared on Schedule A of S••••••••• F••••••••• L••
    Jan 29, 2021 · Control person joined · fact
  • S••••••••• F••••••••• L•• filed its initial SEC registration (Form ADV)
    Dec 22, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
i•••@s•••••••••.comreportedpublished by the firm, firm site, Sep 17, 2026
Business phone
540-437-1222reportedpublished by the firm, firm site, Sep 17, 2026
Business phone
540-437-1299reportedpublished by the firm, firm site, Sep 17, 2026
Firm profile
LINKEDIN.COM/COMPANY/S•••••••••-FINANCIAL-LLCreportedpublic record, Form ADV, Sep 18, 2026
Website
S•••••••••FINANCIAL.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
540-437-1222reportedpublic record, Form ADV, Mar 20, 2026
Contact form
s•••••••••.comreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$93.7Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026