DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Alliance Investment Management, LLC
Latest filing Mar 30, 2026
First filing on the tape Mar 26, 2012 · 15 filings
SEC status approved since Jun 14, 2021
RAUM
$207M
reported, Item 5.F
Discretionary
84%
of RAUM
Private clients
85%
$177M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$103M
derived; firm RAUM over IAPD count
Employees
6
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
1
reported on Schedule D
History
15 filings and snapshots on the tape
RAUM$207M as of Mar 30, 2026
Mar 26, 2012$195M then
HNW client RAUM$132M as of Mar 30, 2026
Mar 24, 2022$104M then
State-registered IARs (5.B.3)2 as of Mar 30, 2026
Mar 26, 20120 then
Employees (5.A)6 as of Mar 30, 2026
Mar 26, 20133 then
Private funds1 as of Mar 30, 2026
Mar 24, 20221 then
RAUM +15% over the last fiscal year+20% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RIA with private funds · a wealth manager (private-client share at least 50 percent) that reports at least one private fund on Schedule D 7.B.(1)
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $103MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 80derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.1MderivedHNW RAUM over HNW clients
- Average account
- $344,686derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 84%derivedof RAUM
- Institutional
- 11%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 3.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +15%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +3.9%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for pooled vehicles, otherreportedItem 5.G
- Custody
- $4.1M, 1 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- an independent public accountant performs a surprise examination (9.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$132M64%
- Individuals$44.8M22%
- Pension and profit-sharing plans$21.1M10%
- Pooled investment vehicles$4.1M2.0%
- Corporations and businesses$3.7M1.8%
- Charitable organizations$1.1M0.5%
- Individual clients
- 118reported
- HNW clients
- 42reported
- Pension plan clients
- 9reported
- Charitable clients
- n/areported
- Accounts
- 600reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- $4.1M for 1 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.85 fund_share=0.02 institutional_share=0.11 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Thor William Nelson | Jenison, Mi | May 3, 2010 | 23 y | 1 |
| Jacob Lee Holtrop | Jenison, Mi | Jan 27, 2015 | 12 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Thor William Nelson from Smith & Associates Investment Management ServicesMay 3, 2010 · Other
Private funds
1 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| Smith & Associates Financial Fund, LLC | Private Equity Fund | $4.7M | 15 | Mar 30, 2012 |
Owners and control persons
Schedule A and B, latest filing
- William Thor Nelson · Chief Compliance Officercontrolsince 10/2009 · owns 75% or more
- Lee Jacob Holtrop · Co-Trusteecontrolsince 08/2016 · owns 50% to 75% of Jacob And Jolene Holtrop Trust Dated August 17, 2016
- Lynelle Jolene Holtrop · Co-Trusteecontrolsince 08/2016 · owns 50% to 75% of Jacob And Jolene Holtrop Trust Dated August 17, 2016
- A Lori Nelson · Co-Trusteecontrolsince 11/2005 · owns F of Thor W. And Lori A. Nelson Trust Agreement Dated Nov. 11, 2005
- William Thor Nelson · Co-Trusteecontrolsince 11/2005 · owns F of Thor W. And Lori A. Nelson Trust Agreement Dated Nov. 11, 2005
Entity owners
- Thor W. And Lori A. Nelson Trust Agreement Dated Nov. 11, 2005 · Memberdirect · owns 75% or more
- Jacob And Jolene Holtrop Trust Dated August 17, 2016 · Memberdirect · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Jenison, Mi · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 560 to 600Jan 7, 2026 to Mar 30, 2026
- Advisory employees · 2 to 3Jan 7, 2026 to Mar 30, 2026
- HNW clients · 40 to 42Jan 7, 2026 to Mar 30, 2026
- Individual clients · 114 to 118Jan 7, 2026 to Mar 30, 2026
- Assets in custody · $4.4M to $4.1MJan 7, 2026 to Mar 30, 2026
- Employees · 5 to 6Jan 7, 2026 to Mar 30, 2026
- Discretionary RAUM · $148M to $173MJan 7, 2026 to Mar 30, 2026
- HNW RAUM · $115M to $132MJan 7, 2026 to Mar 30, 2026
- Individual RAUM · $36.1M to $44.8MJan 7, 2026 to Mar 30, 2026
- Non-discretionary RAUM · $30.7M to $33.6MJan 7, 2026 to Mar 30, 2026
- Pension RAUM · $18.6M to $21.1MJan 7, 2026 to Mar 30, 2026
- Pooled vehicle RAUM · $4.4M to $4.1MJan 7, 2026 to Mar 30, 2026
- RAUM · $179M to $207MJan 7, 2026 to Mar 30, 2026
- Accounts · 544 to 560Mar 13, 2024 to Mar 26, 2025
- HNW clients · 51 to 40Mar 13, 2024 to Mar 26, 2025
- Individual clients · 100 to 114Mar 13, 2024 to Mar 26, 2025
- Pension plan clients · 8 to 9Mar 13, 2024 to Mar 26, 2025
- Assets in custody · $4.2M to $4.4MMar 13, 2024 to Mar 26, 2025
- Financial planning clients · unset to Mar 13, 2024 to Mar 26, 2025
- Discretionary RAUM · $140M to $148MMar 13, 2024 to Mar 26, 2025
- HNW RAUM · $114M to $115MMar 13, 2024 to Mar 26, 2025
- Individual RAUM · $23.4M to $36.1MMar 13, 2024 to Mar 26, 2025
- Non-discretionary RAUM · $22.8M to $30.7MMar 13, 2024 to Mar 26, 2025
- Pension RAUM · $16.9M to $18.6MMar 13, 2024 to Mar 26, 2025
- Pooled vehicle RAUM · $4.2M to $4.4MMar 13, 2024 to Mar 26, 2025
- RAUM · $163M to $179MMar 13, 2024 to Mar 26, 2025
- Accounts · 508 to 544Aug 25, 2023 to Mar 13, 2024
- HNW clients · 50 to 51Aug 25, 2023 to Mar 13, 2024
- Individual clients · 92 to 100Aug 25, 2023 to Mar 13, 2024
- Pension plan clients · 7 to 8Aug 25, 2023 to Mar 13, 2024
- Assets in custody · $5.7M to $4.2MAug 25, 2023 to Mar 13, 2024
- Discretionary RAUM · $102M to $140MAug 25, 2023 to Mar 13, 2024
- HNW RAUM · $84.9M to $114MAug 25, 2023 to Mar 13, 2024
- Individual RAUM · $19.2M to $23.4MAug 25, 2023 to Mar 13, 2024
- Non-discretionary RAUM · $16.5M to $22.8MAug 25, 2023 to Mar 13, 2024
- Pension RAUM · $6.1M to $16.9MAug 25, 2023 to Mar 13, 2024
- Pooled vehicle RAUM · $4.7M to $4.2MAug 25, 2023 to Mar 13, 2024
- RAUM · $119M to $163MAug 25, 2023 to Mar 13, 2024
- Accounts · 481 to 508Mar 24, 2022 to Mar 25, 2023
- HNW clients · 47 to 50Mar 24, 2022 to Mar 25, 2023
Signals
3 dated events
- Lynelle Jolene Holtrop (Co-Trustee) appeared on Schedule A of Alliance Investment Management, LlcAug 25, 2023 · Control person joined · fact
- A Lori Nelson (Co-Trustee) appeared on Schedule A of Alliance Investment Management, LlcMar 25, 2023 · Control person joined · fact
- Alliance Investment Management, Llc filed its initial SEC registration (Form ADV)May 14, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
- Alliance Investment Management, LLC · Independent Sponsorsshared crd · capital_provider
- Alliance Investment Management, LLC · Private Equityshared crd · organization
How to reach
public business contact points only, each with its source
- Business email
- cindym@allianceim.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business email
- jakeh@allianceim.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business email
- lorin@allianceim.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business email
- sandyh@allianceim.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 616-328-6431reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 616-328-6432reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 616-328-6433reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- ALLIANCEIM.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 800-890-1246reportedpublic record, Form ADV, Mar 30, 2026
- Contact form
- allianceim.com/contact-usreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $103Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026