DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Greenway Family Office, LLC

Former SEC-registered adviserSt Louis, MissouriCRD 153070SEC 801-71129IAPD
Latest filing Jun 8, 2020
First filing on the tape Apr 2, 2012 · 51 filings
RAUM
$462M
reported, Item 5.F
Discretionary
40%
of RAUM
Private clients
95%
$437M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
8
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
51 filings and snapshots on the tape
RAUM$462M as of Mar 25, 2020
Apr 2, 2012$129M then
HNW client RAUM$435M as of Mar 25, 2020
Mar 16, 2018$387M then
State-registered IARs (5.B.3)6 as of Mar 25, 2020
Apr 2, 20120 then
Employees (5.A)8 as of Mar 25, 2020
Mar 5, 20134 then
Private funds: no history
RAUM +21% over the last fiscal year+9.3% a year over threeIARs 6 to 6
Practice profile
derived from the filing of Jun 8, 2020; every figure names its basis
RAUM per advisor
$76.9MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
9derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$10.9MderivedHNW RAUM over HNW clients
Average account
$600,172derivedRAUM over accounts (5.F.2.f)
Discretionary
40%derivedof RAUM
Institutional
5.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
6.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+21%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+20%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
Custody
$13.0M, 6 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$435M94%
  • Charitable organizations$14.7M3.2%
  • Pension and profit-sharing plans$9.5M2.0%
  • Individuals$2.8M0.6%
Individual clients
14reported
HNW clients
40reported
Pension plan clients
2reported
Charitable clients
2reported
Accounts
769reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
$13.0M for 6 clientsreported
Compensation
% of AUM, fixedreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Denise Joan Malloy · Managing Member/Chief Compliance Officercontrol
      since 02/2010 · owns less than 5%
    • Christopher Robert Chorlins · Sole Membercontrol
      since 01/2017 · owns 75% or more of Rcc Holdings, LLC
    • Lee Laura Fraley · Managing Membercontrol
      since 04/2010 · owns 75% or more of Fff Investments, LLC
    • Denise Joan Malloy · Managing Membercontrol
      since 02/2010 · owns 75% or more of The Malloy Group LLC
    • Causey Tracey Marchall · Managing Membercontrol
      since 12/2010 · owns 75% or more of Gfo Holding LLC
    Entity owners
    • The Malloy Group LLC · Member
      direct · owns 75% or more
    • Fff Investments, LLC · Member
      direct · owns 5% to 10%
    • Gfo Holding LLC · Member
      direct · owns 5% to 10%
    • Rcc Holdings, LLC · Member
      direct · owns 10% to 25%
    Related persons
    Schedule D 7.A
    • Greenway Insurance Services
      real estatey
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 678 to 769
      Nov 25, 2019 to Mar 25, 2020
    • Charity clients · 3 to 2
      Nov 25, 2019 to Mar 25, 2020
    • HNW clients · 37 to 40
      Nov 25, 2019 to Mar 25, 2020
    • Individual clients · 8 to 14
      Nov 25, 2019 to Mar 25, 2020
    • Pension plan clients · 0 to 2
      Nov 25, 2019 to Mar 25, 2020
    • Assets in custody · $8.8M to $13.0M
      Nov 25, 2019 to Mar 25, 2020
    • Employees · 9 to 8
      Nov 25, 2019 to Mar 25, 2020
    • Discretionary RAUM · $146M to $186M
      Nov 25, 2019 to Mar 25, 2020
    • HNW RAUM · $369M to $435M
      Nov 25, 2019 to Mar 25, 2020
    • Individual RAUM · $870,085 to $2.8M
      Nov 25, 2019 to Mar 25, 2020
    • Non-discretionary RAUM · $236M to $275M
      Nov 25, 2019 to Mar 25, 2020
    • Pension RAUM · $0 to $9.5M
      Nov 25, 2019 to Mar 25, 2020
    • RAUM · $382M to $462M
      Nov 25, 2019 to Mar 25, 2020
    • Advisory employees · 5 to 6
      Jul 24, 2019 to Nov 25, 2019
    • Employees · 8 to 9
      Jul 24, 2019 to Nov 25, 2019
    • State-registered IARs · 5 to 6
      Jul 24, 2019 to Nov 25, 2019
    • Advisory employees · 6 to 5
      Mar 28, 2019 to Jul 24, 2019
    • Employees · 9 to 8
      Mar 28, 2019 to Jul 24, 2019
    • State-registered IARs · 6 to 5
      Mar 28, 2019 to Jul 24, 2019
    • Accounts · 671 to 678
      Oct 11, 2018 to Mar 28, 2019
    • Advisory employees · 8 to 6
      Oct 11, 2018 to Mar 28, 2019
    • Charity clients · 4 to 3
      Oct 11, 2018 to Mar 28, 2019
    • HNW clients · 32 to 37
      Oct 11, 2018 to Mar 28, 2019
    • Individual clients · 10 to 8
      Oct 11, 2018 to Mar 28, 2019
    • Assets in custody · $5.4M to $8.8M
      Oct 11, 2018 to Mar 28, 2019
    • Employees · 10 to 9
      Oct 11, 2018 to Mar 28, 2019
    • State-registered IARs · 7 to 6
      Oct 11, 2018 to Mar 28, 2019
    • Discretionary RAUM · $158M to $146M
      Oct 11, 2018 to Mar 28, 2019
    • HNW RAUM · $387M to $369M
      Oct 11, 2018 to Mar 28, 2019
    • Individual RAUM · $1.2M to $870,085
      Oct 11, 2018 to Mar 28, 2019
    • Non-discretionary RAUM · $244M to $236M
      Oct 11, 2018 to Mar 28, 2019
    • RAUM · $403M to $382M
      Oct 11, 2018 to Mar 28, 2019
    • Advisory employees · 9 to 8
      Apr 16, 2018 to Oct 11, 2018
    • Employees · 11 to 10
      Apr 16, 2018 to Oct 11, 2018
    • State-registered IARs · 8 to 7
      Apr 16, 2018 to Oct 11, 2018
    • Advisory employees · 8 to 9
      Mar 23, 2018 to Apr 16, 2018
    • Employees · 10 to 11
      Mar 23, 2018 to Apr 16, 2018
    • State-registered IARs · 7 to 8
      Mar 23, 2018 to Apr 16, 2018
    • Advisory employees · 7 to 8
      Mar 16, 2018 to Mar 23, 2018
    • Employees · 9 to 10
      Mar 16, 2018 to Mar 23, 2018
    Signals
    2 dated events
    • Michelle Katherine Awbrey (Chief Compliance Officer) no longer on Schedule A of Greenway Family Office, Llc (listed 2019-03-28, absent 2019-07-24)
      Jul 24, 2019 · Control person left · inference
    • Christina Lee Conners (Sole Member) no longer on Schedule A of Greenway Family Office, Llc (listed 2019-03-28, absent 2019-07-24)
      Jul 24, 2019 · Control person left · inference
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026