DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Stone Steps Financial, LLC

Independent wealth managerEncinitas, CaliforniaCRD 175289SEC 801-131412websiteIAPD
Latest filing Mar 24, 2026
First filing on the tape Oct 3, 2024 · 6 filings
SEC status approved since Nov 4, 2024
RAUM
$147M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$147M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$36.6M
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
6
beyond the principal office
Private funds
0
reported on Schedule D
History
6 filings and snapshots on the tape
RAUM$147M as of Mar 24, 2026
Mar 12, 2025$105M then
HNW client RAUM$97.2M as of Mar 24, 2026
Mar 12, 2025$89.6M then
State-registered IARs (5.B.3)4 as of Mar 24, 2026
Mar 12, 20253 then
Employees (5.A)6 as of Mar 24, 2026
Mar 12, 20254 then
Private funds: no history
RAUM +39% over the last fiscal yearIARs 3 to 4offices 0 to 6
Practice profile
derived from the filing of Mar 24, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$36.6MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
35derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.9MderivedHNW RAUM over HNW clients
Average account
$239,129derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
0.6derived7 offices incl. principal (1.F.5)
RAUM growth, one year
+39%derivedbetween the last two annual amendments
Advisor growth, one year
+33%derivedItem 5.B.3 between annual amendments
Client growth, one year
+52%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client securities (9.A.1.b)
  • an independent public accountant performs a surprise examination (9.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$97.2M66%
  • Individuals$49.4M34%
Individual clients
86reported
HNW clients
52reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
613reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Anton Fawver MadsenCertified Financial PlannerRedwood Falls, Mn Feb 10, 202619 y3
Scott Robert FrankCertified Financial Planner, Chartered Financial AnalystEncinitas, CaMay 7, 202618 y2
Mary Ellen BrennanCertified Financial PlannerPalm Springs, Ca May 28, 202616 y2
Guo Wei LiuCertified Financial PlannerEncinitas, Ca May 28, 202615 y1
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Robert Scott Frank · Managing Member, Chief Compliance Officercontrol
      since 03/2015 · owns 75% or more
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Encinitas, Ca · principal440
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    ADV anomalies
    3 against comparable advisers; where to look, not conclusions
    • account count surgeChange between filings · filing Mar 24, 2026
      accounts (Item 5.F.2.f) moved from 402.0 to 613.0 (+52.0%) between the annual amendments of 2025-03-12 and 2026-03-24; the peer median change was +5.0% (3688 comparable advisers, 96.0th percentile of changes)
      peers: independent wealth managers, $100M to $500M (3,688) · 96% percentile
    • HNW share shiftChange between filings · filing Mar 24, 2026
      HNW share of RAUM moved from 85.0% to 66.0% between the annual amendments of 2025-03-12 and 2026-03-24
      peers: independent wealth managers, $100M to $500M (5,676)
    • RAUM up 25 %Change between filings · filing Mar 24, 2026
      RAUM (Item 5.F) moved from $105,420,190 to $146,585,773 (+39.0%) between the annual amendments of 2025-03-12 and 2026-03-24; the peer median change was +15.0% (4551 comparable advisers, 92.0th percentile of changes)
      peers: independent wealth managers, $100M to $500M (4,551) · 92% percentile
    What changed
    consecutive filings, newest first
    • Accounts · 402 to 613
      Feb 10, 2026 to Mar 24, 2026
    • HNW clients · 40 to 52
      Feb 10, 2026 to Mar 24, 2026
    • Individual clients · 51 to 86
      Feb 10, 2026 to Mar 24, 2026
    • Discretionary RAUM · $105M to $147M
      Feb 10, 2026 to Mar 24, 2026
    • HNW RAUM · $89.6M to $97.2M
      Feb 10, 2026 to Mar 24, 2026
    • Individual RAUM · $15.9M to $49.4M
      Feb 10, 2026 to Mar 24, 2026
    • RAUM · $105M to $147M
      Feb 10, 2026 to Mar 24, 2026
    • Advisory employees · 3 to 4
      Oct 9, 2025 to Feb 10, 2026
    • Employees · 4 to 6
      Oct 9, 2025 to Feb 10, 2026
    • State-registered IARs · 3 to 4
      Oct 9, 2025 to Feb 10, 2026
    • Other offices · 5 to 6
      Oct 9, 2025 to Feb 10, 2026
    • Assets in custody · unset to 6119834.0
      Mar 12, 2025 to Oct 9, 2025
    • Other offices · 0 to 5
      Mar 12, 2025 to Oct 9, 2025
    • Accounts · 84 to 402
      Nov 20, 2024 to Mar 12, 2025
    • HNW clients · 37 to 40
      Nov 20, 2024 to Mar 12, 2025
    • Individual clients · 47 to 51
      Nov 20, 2024 to Mar 12, 2025
    • Financial planning clients · 51-100 to 51-100
      Nov 20, 2024 to Mar 12, 2025
    • Discretionary RAUM · $105M to $105M
      Nov 20, 2024 to Mar 12, 2025
    • HNW RAUM · $75.0M to $89.6M
      Nov 20, 2024 to Mar 12, 2025
    • Individual RAUM · $30.0M to $15.9M
      Nov 20, 2024 to Mar 12, 2025
    • RAUM · $105M to $105M
      Nov 20, 2024 to Mar 12, 2025
    Signals
    2 dated events
    • Stone Steps Financial, Llc reported 5 offices beyond its principal office, up from 0 (2025-03-12 to 2025-10-09)
      Oct 9, 2025 · Office count change · derived
    • Stone Steps Financial, Llc filed its initial SEC registration (Form ADV)
      Oct 3, 2024 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business phone
    760-456-7147reportedpublished by the firm, firm site, Sep 16, 2026
    Firm profile
    linkedin.com/company/6423161reportedpublic record, Form ADV, Sep 17, 2026
    Website
    STONESTEPSFINANCIAL.COMreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    760-456-7147reportedpublic record, Form ADV, Mar 24, 2026
    Contact form
    stonestepsfinancial.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $36.6Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026