DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Professional Financial Services, Inc.

Former SEC-registered adviserSioux Falls, South DakotaCRD 269937SEC 801-101514IAPD
Latest filing Sep 20, 2022
First filing on the tape Jul 10, 2015 · 19 filings
RAUM
$190M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$190M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
2
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$190M as of Jan 31, 2022
Feb 16, 2016$106M then
HNW client RAUM$152M as of Jan 31, 2022
Mar 8, 2018$83.6M then
State-registered IARs (5.B.3)2 as of Jan 31, 2022
Feb 16, 20163 then
Employees (5.A)2 as of Jan 31, 2022
Feb 16, 20163 then
Private funds: no history
RAUM +4.4% over the last fiscal year+17% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Sep 20, 2022; every figure names its basis
RAUM per advisor
$95.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
114derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.8MderivedHNW RAUM over HNW clients
Average account
$304,717derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+4.4%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-4.6%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
Custody
$1.1M, 44 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$152M80%
  • Individuals$38.9M20%
Individual clients
144reported
HNW clients
84reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
625reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
$1.1M for 44 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Jay Kameron Carlson · Vice Presidentcontrol
      since 07/2015 · owns 50% to 75%
    • Ann Nancy Carlson · President And Chief Compliance Officercontrol
      since 07/2015 · owns 50% to 75%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Accounts · 600 to 625
      Sep 24, 2021 to Jan 31, 2022
    • Advisory activities · 4 to 3
      Sep 24, 2021 to Jan 31, 2022
    • HNW clients · 68 to 84
      Sep 24, 2021 to Jan 31, 2022
    • Individual clients · 171 to 144
      Sep 24, 2021 to Jan 31, 2022
    • Assets in custody · $0 to $1.1M
      Sep 24, 2021 to Jan 31, 2022
    • Discretionary RAUM · $172M to $190M
      Sep 24, 2021 to Jan 31, 2022
    • HNW RAUM · $125M to $152M
      Sep 24, 2021 to Jan 31, 2022
    • Individual RAUM · $57.5M to $38.9M
      Sep 24, 2021 to Jan 31, 2022
    • Non-discretionary RAUM · $10.7M to $0
      Sep 24, 2021 to Jan 31, 2022
    • RAUM · $182M to $190M
      Sep 24, 2021 to Jan 31, 2022
    • Accounts · 650 to 600
      May 15, 2020 to Jan 20, 2021
    • Charity clients · unset to 0.0
      May 15, 2020 to Jan 20, 2021
    • Corporate clients · 12 to 0
      May 15, 2020 to Jan 20, 2021
    • HNW clients · 112 to 68
      May 15, 2020 to Jan 20, 2021
    • Individual clients · 238 to 171
      May 15, 2020 to Jan 20, 2021
    • Pension plan clients · unset to 0.0
      May 15, 2020 to Jan 20, 2021
    • Pooled vehicle clients · unset to 0.0
      May 15, 2020 to Jan 20, 2021
    • Assets in custody · $16.8M to $0
      May 15, 2020 to Jan 20, 2021
    • Discretionary RAUM · $154M to $172M
      May 15, 2020 to Jan 20, 2021
    • HNW RAUM · $101M to $125M
      May 15, 2020 to Jan 20, 2021
    • Individual RAUM · $44.3M to $57.5M
      May 15, 2020 to Jan 20, 2021
    • Non-discretionary RAUM · $0 to $10.7M
      May 15, 2020 to Jan 20, 2021
    • Pension RAUM · unset to 0.0
      May 15, 2020 to Jan 20, 2021
    • Pooled vehicle RAUM · unset to 0.0
      May 15, 2020 to Jan 20, 2021
    • RAUM · $154M to $182M
      May 15, 2020 to Jan 20, 2021
    • Accounts · 612 to 650
      Jul 24, 2019 to Feb 27, 2020
    • Advisory employees · 3 to 2
      Jul 24, 2019 to Feb 27, 2020
    • Corporate clients · unset to 12.0
      Jul 24, 2019 to Feb 27, 2020
    • HNW clients · 123 to 112
      Jul 24, 2019 to Feb 27, 2020
    • Individual clients · 204 to 238
      Jul 24, 2019 to Feb 27, 2020
    • Employees · 3 to 2
      Jul 24, 2019 to Feb 27, 2020
    • Financial planning clients · 0 to 1-10
      Jul 24, 2019 to Feb 27, 2020
    • State-registered IARs · 3 to 2
      Jul 24, 2019 to Feb 27, 2020
    • Discretionary RAUM · $119M to $154M
      Jul 24, 2019 to Feb 27, 2020
    • HNW RAUM · $86.0M to $101M
      Jul 24, 2019 to Feb 27, 2020
    • Individual RAUM · $26.8M to $44.3M
      Jul 24, 2019 to Feb 27, 2020
    • Pension RAUM · 6641431.0 to unset
      Jul 24, 2019 to Feb 27, 2020
    • RAUM · $119M to $154M
      Jul 24, 2019 to Feb 27, 2020
    • Wrap assets (manager) · 0.0 to unset
      Jan 8, 2019 to Jul 24, 2019
    • Wrap assets (sponsor) · 0.0 to unset
      Jan 8, 2019 to Jul 24, 2019
    Signals
    4 dated events
    • Kameron Jay Carlson left Professional Financial Services, Inc. for Prime Capital Financial (registered 2022-12-15)
      Mar 21, 2023 · Advisor changed firm · fact
    • 2 advisors left Professional Financial Services, Inc. (Sioux Falls, SD) for Prime Capital Financial on the same day
      Mar 21, 2023 · Team lift-out · derived
    • Nancy Ann Carlson left Professional Financial Services, Inc. for Prime Capital Financial (registered 2022-12-15)
      Mar 21, 2023 · Advisor changed firm · fact
    • Professional Financial Services, Inc. filed its initial SEC registration (Form ADV)
      Jul 10, 2015 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026