DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Red Tortoise

Former SEC-registered adviserAtlanta, GeorgiaCRD 282509SEC 801-112539websiteIAPD
Legal name Red Tortoise, LLC
Latest filing Mar 16, 2026
First filing on the tape Jan 30, 2018 · 23 filings
SEC status approved since Mar 1, 2018
RAUM
$382M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
88%
$336M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$382M as of Mar 16, 2026
Feb 26, 2019$111M then
HNW client RAUM$317M as of Mar 16, 2026
Feb 26, 2019$104M then
State-registered IARs (5.B.3)4 as of Mar 16, 2026
Feb 26, 20193 then
Employees (5.A)4 as of Mar 16, 2026
Feb 26, 20193 then
Private funds: no history
RAUM +18% over the last fiscal year+16% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Mar 16, 2026; every figure names its basis
RAUM per advisor
$95.6MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
20derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$5.6MderivedHNW RAUM over HNW clients
Average account
$1.2MderivedRAUM over accounts (5.F.2.f)
Discretionary
99%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
0.8derived5 offices incl. principal (1.F.5)
RAUM growth, one year
+18%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+30%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, otherreportedItem 5.G
Custody
$64.5M, 24 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$317M83%
  • Corporations and businesses$46.0M12%
  • Individuals$19.0M5.0%
Individual clients
21reported
HNW clients
57reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
322reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
$64.5M for 24 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
3 left, 0 joined in 12 months
net -3 in 12 months3 left in 90 days0 joined in 90 days3 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
    Teams outTeams in
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • George Chen · Principalcontrol
      since 10/2018 · owns 10% to 25%
    • Mcmonagle Howard Fleming · Principalcontrol
      since 05/2019 · owns 25% to 50%
    • Phillip Rex Macey · Ceo/Managercontrol
      since 12/2015 · owns 50% to 75%
    • Gale William Mcvay · Chief Compliance Officercontrol
      since 01/2018 · owns less than 5%
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Atlanta, Ga · principal001
    Sandy Springs, Ga002
    Offices
    Schedule D 1.F, the 25 largest
    • , 1 employees
    What changed
    consecutive filings, newest first
    • Accounts · 298 to 322
      Mar 19, 2025 to Mar 16, 2026
    • HNW clients · 43 to 57
      Mar 19, 2025 to Mar 16, 2026
    • Individual clients · 17 to 21
      Mar 19, 2025 to Mar 16, 2026
    • Assets in custody · $65.6M to $64.5M
      Mar 19, 2025 to Mar 16, 2026
    • Discretionary RAUM · $320M to $378M
      Mar 19, 2025 to Mar 16, 2026
    • HNW RAUM · $268M to $317M
      Mar 19, 2025 to Mar 16, 2026
    • Individual RAUM · $12.9M to $19.0M
      Mar 19, 2025 to Mar 16, 2026
    • Non-discretionary RAUM · $3.4M to $4.0M
      Mar 19, 2025 to Mar 16, 2026
    • RAUM · $323M to $382M
      Mar 19, 2025 to Mar 16, 2026
    • Accounts · 270 to 298
      Oct 1, 2024 to Mar 19, 2025
    • Charity clients · 1.0 to unset
      Oct 1, 2024 to Mar 19, 2025
    • Individual clients · 20 to 17
      Oct 1, 2024 to Mar 19, 2025
    • Assets in custody · $63.0M to $65.6M
      Oct 1, 2024 to Mar 19, 2025
    • Financial planning clients · 1-10 to 1-10
      Oct 1, 2024 to Mar 19, 2025
    • Discretionary RAUM · $356M to $320M
      Oct 1, 2024 to Mar 19, 2025
    • HNW RAUM · $220M to $268M
      Oct 1, 2024 to Mar 19, 2025
    • Individual RAUM · $28.1M to $12.9M
      Oct 1, 2024 to Mar 19, 2025
    • Non-discretionary RAUM · $1.6M to $3.4M
      Oct 1, 2024 to Mar 19, 2025
    • RAUM · $357M to $323M
      Oct 1, 2024 to Mar 19, 2025
    • Assets in custody · unset to 63044723.0
      Mar 15, 2024 to Oct 1, 2024
    • Custody of client assets · false to true
      Mar 15, 2024 to Oct 1, 2024
    • Accounts · 225 to 270
      Nov 3, 2023 to Mar 15, 2024
    • Charity clients · unset to 1.0
      Nov 3, 2023 to Mar 15, 2024
    • Corporate clients · 3 to 4
      Nov 3, 2023 to Mar 15, 2024
    • HNW clients · 37 to 43
      Nov 3, 2023 to Mar 15, 2024
    • Individual clients · 19 to 20
      Nov 3, 2023 to Mar 15, 2024
    • Discretionary RAUM · $244M to $356M
      Nov 3, 2023 to Mar 15, 2024
    • HNW RAUM · $201M to $220M
      Nov 3, 2023 to Mar 15, 2024
    • Individual RAUM · $12.9M to $28.1M
      Nov 3, 2023 to Mar 15, 2024
    • Non-discretionary RAUM · $2.1M to $1.6M
      Nov 3, 2023 to Mar 15, 2024
    • RAUM · $246M to $357M
      Nov 3, 2023 to Mar 15, 2024
    • Accounts · 200 to 225
      Nov 3, 2022 to Mar 15, 2023
    • HNW clients · 30 to 37
      Nov 3, 2022 to Mar 15, 2023
    • Individual clients · 18 to 19
      Nov 3, 2022 to Mar 15, 2023
    • Discretionary RAUM · $266M to $244M
      Nov 3, 2022 to Mar 15, 2023
    • HNW RAUM · $204M to $201M
      Nov 3, 2022 to Mar 15, 2023
    • Individual RAUM · $23.2M to $12.9M
      Nov 3, 2022 to Mar 15, 2023
    • Non-discretionary RAUM · $1.4M to $2.1M
      Nov 3, 2022 to Mar 15, 2023
    • RAUM · $267M to $246M
      Nov 3, 2022 to Mar 15, 2023
    • Accounts · 176 to 200
      Aug 30, 2021 to Mar 14, 2022
    Signals
    9 dated events
    • Red Tortoise no longer on the SEC adviser roster (last listed 2026-07-01, RAUM $382.3M)
      Aug 3, 2026 · Left the SEC roster · derived
    • George Chen left Red Tortoise for Bip Wealth, Llc (registered 2026-06-23)
      Jul 17, 2026 · Advisor changed firm · fact
    • Howard Mcmonagle Fleming left Red Tortoise for Bip Wealth, Llc (registered 2026-06-22)
      Jul 17, 2026 · Advisor changed firm · fact
    • Rex Phillip Macey left Red Tortoise for Bip Wealth, Llc (registered 2026-06-22)
      Jul 17, 2026 · Advisor changed firm · fact
    • Red Tortoise's advisors moved to Bip Wealth, LLC (Sandy Springs, GA): 3 of 3 registered, on the same day
      Jul 17, 2026 · Firm absorbed (people side) · derived
    • Red Tortoise reported RAUM $357.5M, up 45% from $246.1M (2023-11-03 to 2024-03-15)
      Mar 15, 2024 · RAUM change · derived
    • George Chen (Principal) appeared on Schedule A of Red Tortoise
      Mar 14, 2022 · Control person joined · fact
    • Mcmonagle Howard Fleming (Principal) appeared on Schedule A of Red Tortoise
      Mar 14, 2022 · Control person joined · fact
    • Red Tortoise, Llc filed its initial SEC registration (Form ADV)
      Jan 30, 2018 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    n/aderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026