DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
A••••• A•••••••
Legal name A••••• A••••••• L••
Latest filing May 21, 2026
First filing on the tape Dec 26, 2023 · 19 filings
SEC status approved since Feb 9, 2024
RAUM
$393M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
87%
$340M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$56.1M
derived; firm RAUM over IAPD count
Employees
10
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
19 filings and snapshots on the tape
RAUM$393M as of May 21, 2026
Mar 19, 2024$123M then
HNW client RAUM$261M as of May 21, 2026
Mar 19, 2024$95.8M then
State-registered IARs (5.B.3)7 as of May 21, 2026
Mar 19, 20244 then
Employees (5.A)10 as of May 21, 2026
Mar 19, 20247 then
Private funds: no history
RAUM +71% over the last fiscal yearIARs 6 to 7
Practice profile
derived from the filing of May 21, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- i••••••••• boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $56.1MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 37derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.6MderivedHNW RAUM over HNW clients
- Average account
- $349,353derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 4.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 7.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +71%derivedbetween the last two annual amendments
- Advisor growth, one year
- +17%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +18%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisers, otherreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$261M66%
- Individuals$78.9M20%
- Other investment advisers$36.5M9.3%
- Pension and profit-sharing plans$16.4M4.2%
- Individual clients
- 159reported
- HNW clients
- 101reported
- Pension plan clients
- 14reported
- Charitable clients
- 0reported
- Accounts
- 1,124reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.87 fund_share=0.09 institutional_share=0.04 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| M••• A•••••••• F•••••• | Madison, Wi | Jun 28, 2016 | 40 y | 1 |
| R••• A•••••••• F••••••Certified Financial Planner | Madison, Wi | Nov 24, 2021 | 11 y | 3 |
| M••• L•••• P•••• | Madison, Wi | Aug 8, 2023 | 27 y | 7 |
| J••••• D•••••• V•••••• | Madison, Wi | Feb 21, 2024 | 26 y | 0 |
| C•••••• G• F•••••••••Certified Financial Planner | Madison, Wi | Mar 22, 2024 | 19 y | 2 |
| H••••• D•••• K••• W•••• | Madison, Wi | Apr 22, 2024 | 11 y | 1 |
| J••••• D••••• J•••• | Chicago, Il | Dec 15, 2025 | 20 y | 1 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- A••••• B••••• to C•••••••• W••••• C••••••••• L••May 16, 2023 · RIA to RIA
Joined, latest
- J••••• D••••• J•••• from C•••••• S••••• • C••• I•••Dec 15, 2025 · Affiliated broker-dealer or bank to independent RIA
- H••••• D•••• K••• W•••• from E••••• J••••Apr 22, 2024 · Affiliated broker-dealer or bank to independent RIA
- C•••••• G• F••••••••• from A••••••••• F•••••••• S•••••••• L••Mar 22, 2024 · Affiliated broker-dealer or bank to independent RIA
- M••• L•••• P•••• from I••••••••• F•••••••• P•••••••Aug 8, 2023 · Affiliated broker-dealer or bank to independent RIA
- A••••• B••••• from R••••• W• B•••• • C•• I•••••••••Nov 29, 2021 · RIA to RIA
- R••• A•••••••• F•••••• from A••••••••• F•••••••• S•••••••• L••Nov 24, 2021 · Affiliated broker-dealer or bank to independent RIA
- M••• A•••••••• F•••••• from N••••• C•••••• M••••••••• L••Jun 28, 2016 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- F••••••• R•••• A•••••••• · President And Chief Compliance Officercontrolsince 11/2021 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Madison, Wi · principal | 7 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Mar 24, 2026accounts (Item 5.F.2.f) moved from 234.0 to 1,124.0 (+380.0%) between the annual amendments of 2025-04-18 and 2026-03-24; the peer median change was +5.0% (3687 comparable advisers, 100.0th percentile of changes)peers: WEALTH_I•••••••••, $100M to $500M (3,687) · 100% percentile
- RAUM up 50 %Change between filings · filing Mar 24, 2026RAUM (Item 5.F) moved from $229,891,703 to $392,672,491 (+71.0%) between the annual amendments of 2025-04-18 and 2026-03-24; the peer median change was +15.0% (4550 comparable advisers, 98.0th percentile of changes)peers: WEALTH_I•••••••••, $100M to $500M (4,550) · 98% percentile
- HNW share shiftChange between filings · filing Mar 24, 2026HNW share of RAUM moved from 37.0% to 66.0% between the annual amendments of 2025-04-18 and 2026-03-24peers: WEALTH_I•••••••••, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 234 to 1,124Oct 29, 2025 to Mar 24, 2026
- Advisory employees · 6 to 7Oct 29, 2025 to Mar 24, 2026
- HNW clients · 95 to 101Oct 29, 2025 to Mar 24, 2026
- Individual clients · 125 to 159Oct 29, 2025 to Mar 24, 2026
- State-registered IARs · 6 to 7Oct 29, 2025 to Mar 24, 2026
- Discretionary RAUM · $230M to $393MOct 29, 2025 to Mar 24, 2026
- HNW RAUM · $84.3M to $261MOct 29, 2025 to Mar 24, 2026
- Individual RAUM · $133M to $78.9MOct 29, 2025 to Mar 24, 2026
- Pension RAUM · $12.9M to $16.4MOct 29, 2025 to Mar 24, 2026
- RAUM · $230M to $393MOct 29, 2025 to Mar 24, 2026
- Advisory activities · 6 to 5May 9, 2025 to Jun 17, 2025
- Financial planning clients · 101-250 to 101-250May 9, 2025 to Jun 17, 2025
- Accounts · 499 to 234Jan 2, 2025 to Apr 18, 2025
- HNW clients · 28 to 95Jan 2, 2025 to Apr 18, 2025
- Individual clients · 95 to 125Jan 2, 2025 to Apr 18, 2025
- Pension plan clients · 0 to 14Jan 2, 2025 to Apr 18, 2025
- Pooled vehicle clients · 1 to 0Jan 2, 2025 to Apr 18, 2025
- Employees · 9 to 10Jan 2, 2025 to Apr 18, 2025
- Financial planning clients · 51-100 to 101-250Jan 2, 2025 to Apr 18, 2025
- Discretionary RAUM · $107M to $230MJan 2, 2025 to Apr 18, 2025
- HNW RAUM · $95.8M to $84.3MJan 2, 2025 to Apr 18, 2025
- Individual RAUM · $21.5M to $133MJan 2, 2025 to Apr 18, 2025
- Non-discretionary RAUM · $16.3M to $0Jan 2, 2025 to Apr 18, 2025
- Pension RAUM · $0 to $12.9MJan 2, 2025 to Apr 18, 2025
- Pooled vehicle RAUM · $1.6M to $0Jan 2, 2025 to Apr 18, 2025
- RAUM · $123M to $230MJan 2, 2025 to Apr 18, 2025
- Business name · A••••• A••••••• L•• to A••••• A•••••••Oct 17, 2024 to Oct 29, 2024
- Business name · A••••• A••••••• to A••••• A••••••• L••Jul 8, 2024 to Oct 17, 2024
- Legal name · F•••••• ADVISERS LLC to A••••• A••••••• L••Jul 8, 2024 to Oct 17, 2024
- Advisory employees · 5 to 6Apr 26, 2024 to May 8, 2024
- Employees · 8 to 9Apr 26, 2024 to May 8, 2024
- State-registered IARs · 5 to 6Apr 26, 2024 to May 8, 2024
- Advisory employees · 4 to 5Mar 19, 2024 to Apr 1, 2024
- Employees · 7 to 8Mar 19, 2024 to Apr 1, 2024
- State-registered IARs · 4 to 5Mar 19, 2024 to Apr 1, 2024
- Advisory employees · 6 to 4Dec 26, 2023 to Jan 11, 2024
- Employees · 6 to 7Dec 26, 2023 to Jan 11, 2024
- State-registered IARs · 6 to 4Dec 26, 2023 to Jan 11, 2024
Signals
4 dated events
- A••••• A••••••• reported RAUM $392.7M, up 71% from $229.9M (2025-10-29 to 2026-03-24)Mar 24, 2026 · RAUM change · derived
- A••••• A••••••• reported RAUM $229.9M, up 87% from $123.1M (2025-01-02 to 2025-04-18)Apr 18, 2025 · RAUM change · derived
- A••••• A••••••• filed its initial SEC registration (Form ADV)Dec 26, 2023 · First SEC registration · fact
- A••••• B••••• left A••••• A••••••• for C•••••••• W••••• C••••••••• L•• (registered 2023-06-29)May 16, 2023 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@atlatladvisers.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 608-351-4500reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/atlatladvisersreportedpublic record, Form ADV, Sep 18, 2026
- Website
- A•••••ADVISERS.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (608) 351-4500reportedpublic record, Form ADV, May 21, 2026
- Contact form
- ATLATLADVISERS.COM/contactreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $56.1Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026