DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Edward Jones

National broker-dealer RIASt. Louis, MissouriCRD 250SEC 801-3297websiteIAPD
Legal name Edward D. Jones & Co., L.P.
Latest filing Sep 15, 2026
First filing on the tape Dec 22, 2011 · 163 filings
SEC status approved since Oct 24, 1963
RAUM
$1014B
reported, Item 5.F
Discretionary
49%
of RAUM
Private clients
98%
$994B individuals and HNW
Advisors
24,084
registered through the firm on IAPD
RAUM per advisor
$42.1M
derived; firm RAUM over IAPD count
Employees
36,317
20,304 advisory (5.B.1)
Offices
15,120
beyond the principal office
Private funds
0
reported on Schedule D
History
163 filings and snapshots on the tape
RAUM$1014B as of Aug 17, 2026
Mar 30, 2012$69B then
HNW client RAUM$381B as of Aug 17, 2026
Mar 28, 2018$91B then
State-registered IARs (5.B.3)23,642 as of Aug 17, 2026
Mar 30, 20120 then
Employees (5.A)36,317 as of Aug 17, 2026
Mar 25, 201317,587 then
Private funds: no history
RAUM +23% over the last fiscal year+20% a year over threeIARs 21,738 to 23,642offices 15,321 to 15,120
Practice profile
derived from the filing of Sep 15, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$42.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
167derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.0MderivedHNW RAUM over HNW clients
Average account
$180,020derivedRAUM over accounts (5.F.2.f)
Discretionary
49%derivedof RAUM
Institutional
0.6%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
1.6derived15,121 offices incl. principal (1.F.5)
RAUM growth, one year
+23%derivedbetween the last two annual amendments
Advisor growth, one year
+8.8%derivedItem 5.B.3 between annual amendments
Client growth, one year
+8.5%derived
Compensation
percentage of assets, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Financial planning clients
10,000reportedItem 5.H
Wrap fee program
$1014BreportedItem 5.I
Custody
$327B, 1,310,947 clientsreportedItem 9.A
Ownership
controlled by a public reporting companyderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is a broker-dealer (6.A.1)
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • the adviser acts as qualified custodian (9.D.1)
  • a related person acts as qualified custodian (9.D.2)
  • controlled by a public reporting company (10.A)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$613B61%
  • High-net-worth individuals$381B38%
  • Corporations and businesses$8.1B0.8%
  • Pension and profit-sharing plans$5.4B0.5%
  • Charitable organizations$858M0.1%
  • Banks and thrifts$2.5M0.0%
Individual clients
3,657,451reported
HNW clients
372,771reported
Pension plan clients
20,833reported
Charitable clients
2,041reported
Accounts
5,630,517reported
Financial planning clients
10,000reported
Wrap fee programs
$597B sponsored, $0 managedreported
Custody of client assets
$327B for 1,310,947 clientsreported
Compensation
% of AUM, fixedreported
Class basis
curated national broker-dealer listderived
Advisors registered through the firm
24,093 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
William Rudolph HilgedickCertified Financial PlannerEau Claire, WiJun 23, 198838 y0
William Owen EdwardsAberdeen, SdNov 18, 198845 y0
Ross Justin ClineBlackwell, OkApr 29, 199139 y0
Roger Eldwin McconnellMobile, AlSep 16, 199139 y0
Joel Dean RiceCertified Financial Planner, Chartered Financial ConsultantNorth Little Rock, ArJun 1, 199237 y0
Michael William CumminsChartered Financial ConsultantOld Saybrook, Ct Jan 6, 199338 y0
Gailon Lindsey GentryYakima, WaMar 15, 199437 y0
Troy D. BrownOklahoma City, OkMar 20, 199534 y0
Brent Barkley WojtanowiczTacoma, WaNov 8, 199532 y0
Thomas James WillinghamSandpoint, Id Sep 30, 199638 y0
Brian P MartinMadison, Wi Jan 9, 199730 y0
Terrell Vaughn GoertzCertified Financial Planner, Chartered Financial ConsultantBlaine, WaApr 4, 199734 y0
Matthew Augustus EriksonCertified Financial PlannerMartinsville, VaApr 8, 199732 y0
Scott Casper CollisonPierre, SdApr 25, 199741 y0
Virginia R. SternerMena, ArSep 22, 199735 y0
Kenneth Alan SurberCertified Financial PlannerHarrisonburg, VaOct 2, 199740 y0
Nick Alsen JensenOshkosh, WiMar 10, 199837 y0
Michael Martin MustasDelafield, Wi Mar 10, 199837 y0
Benjamin Richard DurfeeCertified Financial Planner, Chartered Financial ConsultantWaupaca, WiMar 10, 199828 y0
Michele R OlshanskiPewaukee, WiMar 10, 199829 y0
James Edward ThomSheboygan, WiMar 10, 199835 y0
Thomas R. WallerJanesville, WiMar 10, 199829 y0
Joseph Eugene LacourPrairie Du Sac, WiMar 10, 199832 y0
Victoria Lynn ShafferSpooner, WiMar 10, 199832 y0
Gregory Veldon MonsonSheboygan, WiMar 10, 199833 y0
Richard T StokerCertified Financial PlannerChilton, WiMar 10, 199828 y0
Daniel E. MausFontana, WiMar 10, 199830 y0
Bruce Curtis WallerFt Atkinson, WiMar 10, 199839 y0
Gary Alan MartensMukwonago, WiMar 10, 199835 y0
Jeffrey J. HohnCertified Financial PlannerPlover, WiMar 10, 199832 y0
Randy Allen GershmanMarshfield, WiMar 10, 199839 y0
Steve Levern SomaMadison, WiMar 10, 199839 y0
Cory James RoupeLa Crosse, WiMar 10, 199832 y0
Steven Lynn HalversonMonona, WiMar 10, 199838 y0
Thomas Alan KloecknerOshkosh, WiMar 10, 199833 y0
Steven Joseph LoisLake Geneva, WiMar 10, 199833 y0
Jeffrey Alan PrebishMadison, WiMar 10, 199833 y0
Jeffrey Paul KochKaukauna, WiMar 10, 199834 y0
Charles A. TinderWaukesha, WiMar 10, 199832 y0
Douglas Keith De VriesTwo Rivers, WiMar 10, 199832 y0
All 24,093 advisors at Edward Jones
Advisor movement
735 left, 332 joined in 12 months
net -403 in 12 months145 left in 90 days98 joined in 90 daysdeparture rate 3.1% of current headcount1,989 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Kenneth Ray Jr Cella · Head Of External Affairs And Community Engagementcontrol
    since 10/2023 · owns less than 5%
  • David Chubak · Head Of U.S. Business Unitcontrol
    since 09/2022 · owns less than 5%
  • Lisa Marie Dolan · Head Of Branch Operations And Shared Servicescontrol
    since 10/2023 · owns less than 5%
  • Keir Devon Gumbs · General Counselcontrol
    since 11/2023 · owns less than 5%
  • David Alexander Gunn · President Of Edward Jones (An Ontario Limited Partnership)control
    since 09/2022 · owns less than 5%
  • Lena Haas · Head Of Wealth Management Advice And Solutionscontrol
    since 09/2022 · owns less than 5%
  • Tina Marie Hrevus · Chief Of Staff To The Managing Partnercontrol
    since 09/2021 · owns less than 5%
  • Kristin Michele Johnson · Chief Transformation Officercontrol
    since 11/2019 · owns less than 5%
  • Francis T Laquinta · Head Of Digital, Data And Operationscontrol
    since 10/2023 · owns less than 5%
  • Richard David Link · Chief Compliance Officercontrol
    since 12/2015 · owns less than 5%
  • Hasan A Malik · Chief Strategy Officercontrol
    since 12/2022 · owns less than 5%
  • Suzan L Mcdaniel · Chief Human Resources Officercontrol
    since 09/2022 · owns less than 5%
  • Andrew Timothy Miedler · Chief Financial Officercontrol
    since 11/2021 · owns less than 5%
  • Penelope Pennington · Chief Executive Officercontrol
    since 01/2019 · owns less than 5%
  • Todd Judson Purdy · Head Of Operationscontrol
    since 01/2024 · owns less than 5%
  • Timothy Andrew Rea · Chief Experience, Brand And Marketing Officercontrol
    since 09/2021 · owns less than 5%
  • Wayne A. Roberts · Head Of New Market Opportunitiescontrol
    since 09/2021 · owns less than 5%
Entity owners
  • Edj Holding Company, Inc. · General Partner
    direct · owns less than 5%
  • The Jones Financial Companies, L.L.L.P. · Limited Partner
    direct · owns 75% or more · public reporting company
  • Jfc Holding Company, Inc. · Sole Shareholder
    indirect · owns 75% or more of Edj Holding Company, Inc.
  • The Jones Financial Companies, L.L.L.P. · Sole Shareholder
    indirect · owns 75% or more of Jfc Holding Company, Inc. · public reporting company
Related persons
Schedule D 7.A
  • Edj Insurance Company, Inc.
    real estaten
  • Edward Jones
    broker-dealerinvestment advisern
  • Edward Jones Insurance Agency Of California, L.L.C.
    real estatey
  • Edward Jones Insurance Agency Of Massachusetts, L.L.C.
    real estatey
  • Edward Jones Insurance Agency Of New Mexico, L.L.C.
    real estatey
  • Edward Jones Trust Company
    custodiann
  • Olive Street Investment Advisers, LLC
    investment adviserbanknRAUM $204B
Advisers that list Edward Jones as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
St Louis, Mo2,56046311310
Maryland Heights, Mo4552142
Tempe, Az23394
Austin, Tx90133
Houston, Tx88136
Raleigh, Nc79125
Seattle, Wa72721
Overland Park, Ks7082
San Antonio, Tx6741
Chesterfield, Mo6521
Colorado Springs, Co61641
Scottsdale, Az6022
Dallas, Tx5861
Lincoln, Ne5562
Gilbert, Az53631
San Diego, Ca5291
Mesa, Az5264
Tulsa, Ok5151
Phoenix, Az5045
Denver, Co47761
Offices
Schedule D 1.F, the 25 largest
  • St. Louis, MO1,233 employees
  • Tempe, AZ307 employees
  • Peachtree City, GA6 employees
  • Joliet, IL5 employees
  • Eugene, OR5 employees
  • Findlay, OH5 employees
  • Littleton, CO4 employees
  • Foley, AL4 employees
  • Grand Rapids, MI4 employees
  • League City, TX4 employees
  • Enid, OK4 employees
  • Aberdeen, SD4 employees
  • Huxley, IA4 employees
  • Bethesda, MD4 employees
  • Eagan, MN4 employees
  • Glendale, CO4 employees
  • Burlingame, CA4 employees
  • Granby, CO4 employees
  • Jefferson City, MO4 employees
  • Great Falls, MT4 employees
  • Brownwood, TX4 employees
  • Bellingham, WA4 employees
  • Fairmont, WV4 employees
  • Kennewick, WA4 employees
  • Green Bay, WI4 employees
What changed
consecutive filings, newest first
  • Financial planning clients · More than 500 to More than 500
    Aug 17, 2026 to Sep 15, 2026
  • Succession · false to unset
    Aug 17, 2026 to Sep 15, 2026
  • Accounts · 5,086,856 to 5,630,517
    Feb 26, 2026 to Mar 26, 2026
  • Advisory employees · 22,226 to 20,304
    Feb 26, 2026 to Mar 26, 2026
  • BD registered reps · 22,210 to 24,838
    Feb 26, 2026 to Mar 26, 2026
  • Charity clients · 1,803 to 2,041
    Feb 26, 2026 to Mar 26, 2026
  • Corporate clients · 9,330 to 10,848
    Feb 26, 2026 to Mar 26, 2026
  • HNW clients · 517,548 to 372,771
    Feb 26, 2026 to Mar 26, 2026
  • Individual clients · 3,197,890 to 3,657,451
    Feb 26, 2026 to Mar 26, 2026
  • Pension plan clients · 13,062 to 20,833
    Feb 26, 2026 to Mar 26, 2026
  • Assets in custody · $260B to $327B
    Feb 26, 2026 to Mar 26, 2026
  • Employees · 29,003 to 36,317
    Feb 26, 2026 to Mar 26, 2026
  • State-registered IARs · 21,738 to 23,642
    Feb 26, 2026 to Mar 26, 2026
  • Other offices · 15,321 to 15,120
    Feb 26, 2026 to Mar 26, 2026
  • Discretionary RAUM · $343B to $494B
    Feb 26, 2026 to Mar 26, 2026
  • HNW RAUM · $355B to $381B
    Feb 26, 2026 to Mar 26, 2026
  • Individual RAUM · $454B to $613B
    Feb 26, 2026 to Mar 26, 2026
  • Non-discretionary RAUM · $482B to $519B
    Feb 26, 2026 to Mar 26, 2026
  • Pension RAUM · $4.6B to $5.4B
    Feb 26, 2026 to Mar 26, 2026
  • RAUM · $825B to $1014B
    Feb 26, 2026 to Mar 26, 2026
  • Wrap assets (sponsor) · $523B to $597B
    Feb 26, 2026 to Mar 26, 2026
  • Financial planning clients · More than 500 to More than 500
    May 1, 2025 to Jul 15, 2025
  • Accounts · 4,749,388 to 5,086,856
    Nov 25, 2024 to Feb 20, 2025
  • Advisory employees · 21,219 to 22,226
    Nov 25, 2024 to Feb 20, 2025
  • BD registered reps · 21,406 to 22,210
    Nov 25, 2024 to Feb 20, 2025
  • Charity clients · 1,727 to 1,803
    Nov 25, 2024 to Feb 20, 2025
  • Corporate clients · 8,962 to 9,330
    Nov 25, 2024 to Feb 20, 2025
  • HNW clients · 450,746 to 517,548
    Nov 25, 2024 to Feb 20, 2025
  • Individual clients · 3,064,663 to 3,197,890
    Nov 25, 2024 to Feb 20, 2025
  • Pension plan clients · 12,742 to 13,062
    Nov 25, 2024 to Feb 20, 2025
  • Assets in custody · $215B to $260B
    Nov 25, 2024 to Feb 20, 2025
  • Employees · 29,309 to 29,003
    Nov 25, 2024 to Feb 20, 2025
  • Financial planning clients · 11-25 to More than 500
    Nov 25, 2024 to Feb 20, 2025
  • State-registered IARs · 20,845 to 21,738
    Nov 25, 2024 to Feb 20, 2025
  • Other offices · 15,075 to 15,321
    Nov 25, 2024 to Feb 20, 2025
  • Discretionary RAUM · $290B to $343B
    Nov 25, 2024 to Feb 20, 2025
  • HNW RAUM · $277B to $355B
    Nov 25, 2024 to Feb 20, 2025
  • Individual RAUM · $401B to $454B
    Nov 25, 2024 to Feb 20, 2025
  • Non-discretionary RAUM · $403B to $482B
    Nov 25, 2024 to Feb 20, 2025
  • Pension RAUM · $4.1B to $4.6B
    Nov 25, 2024 to Feb 20, 2025
Signals
60 dated events
  • Brian Joseph Powers no longer holds an investment adviser registration (last listed at Edward Jones on the 2026-09-16 feed)
    Sep 16, 2026 · Advisor registration ended · derived
  • Jackson Charles Wiegold added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Jonathan S Wilson added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Mary Kate Potrzeboski no longer holds an investment adviser registration (last listed at Edward Jones on the 2026-09-16 feed)
    Sep 16, 2026 · Advisor registration ended · derived
  • Aaron Brett Sexton no longer holds an investment adviser registration (last listed at Edward Jones on the 2026-09-16 feed)
    Sep 16, 2026 · Advisor registration ended · derived
  • Danielle Leona Haliilehua Baptist no longer holds an investment adviser registration (last listed at Edward Jones on the 2026-09-16 feed)
    Sep 16, 2026 · Advisor registration ended · derived
  • Kelly Hogan registered as an investment adviser representative at Edward Jones
    Sep 16, 2026 · Advisor registered · fact
  • Michelle L Oliver registered as an investment adviser representative at Edward Jones
    Sep 16, 2026 · Advisor registered · fact
  • Cesar Sa Freire Vieira registered as an investment adviser representative at Edward Jones
    Sep 16, 2026 · Advisor registered · fact
  • Federico Reyna added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Martin J Mcsharry added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Christopher R Drake added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Madeline E Beck added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Charles J Reed added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Billy Strunk added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Cody Michael Cervellera added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Stefan A Szygiel added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Tara Lynn Bybee added a TX registration at Edward Jones
    Sep 16, 2026 · New state registration · fact
  • Bradley J Boner no longer holds an investment adviser registration (last listed at Edward Jones on the 2026-09-15 feed)
    Sep 15, 2026 · Advisor registration ended · derived
  • Kimberly Lynn Long no longer holds an investment adviser registration (last listed at Edward Jones on the 2026-09-15 feed)
    Sep 15, 2026 · Advisor registration ended · derived
  • Janet Lynn Schoenrock no longer holds an investment adviser registration (last listed at Edward Jones on the 2026-09-15 feed)
    Sep 15, 2026 · Advisor registration ended · derived
  • Kristi L Sackett registered as an investment adviser representative at Edward Jones
    Sep 15, 2026 · Advisor registered · fact
  • Jackson Heinlen registered as an investment adviser representative at Edward Jones
    Sep 15, 2026 · Advisor registered · fact
  • Liane M Conaway registered as an investment adviser representative at Edward Jones
    Sep 15, 2026 · Advisor registered · fact
  • Jacob J Siegfried registered as an investment adviser representative at Edward Jones
    Sep 15, 2026 · Advisor registered · fact
  • Yue Ze Pang registered as an investment adviser representative at Edward Jones
    Sep 15, 2026 · Advisor registered · fact
  • Christian W Loeb registered as an investment adviser representative at Edward Jones
    Sep 15, 2026 · Advisor registered · fact
  • Lorenzo Desimone registered as an investment adviser representative at Edward Jones
    Sep 15, 2026 · Advisor registered · fact
  • Ellen Marie Stuart added a NJ registration at Edward Jones
    Sep 15, 2026 · New state registration · fact
  • Bradley J Roe added a TX registration at Edward Jones
    Sep 15, 2026 · New state registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Firm profile
LINKEDIN.COM/COMPANY/3677reportedpublic record, Form ADV, Sep 17, 2026
Website
edwardjones.careportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
314-515-2000reportedpublic record, Form ADV, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
National broker-dealer RIAderiveda rule over Items 5.D and 7.A
RAUM per advisor
$42.1Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026